#marketing landscape

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How to make the direct sales process easier and quicker

In 2017, we came to a realization: Our jobs should be easier. We worked on opposite ends of the advertising and media buying process. Lynn came from the buy side as a digital media manager at Macy’s, who had also previously handled agency work. Mollie was on the sales side, working at AdTheorent... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-06-11 15:19:00 UTC ]
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Luma Partners' Terence Kawaja on the streaming wars, d-to-c and 10 years of the Lumascape

On the latest episode of the 'Ad Lib' podcast, the investment banker offers his view on the state of the digital media and marketing landscape. Continue reading at 'Advertising Age'

[ Advertising Age | 2019-12-10 10:00:00 UTC ]
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