Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography enthusiast magazine and a newsweekly. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with: #magazine publishing #increasing number

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Springer Nature Introduces New Brand to Frankfurt

The result of a merger, Springer Nature is a global powerhouse in STM and academic publishing. The new brand was on display at the 2015 Frankfurt Book Fair. The post Springer Nature Introduces New Brand to Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #frankfurt appeared #springer nature #academic publishing

Brands and Fans Flock to Biggest New York Comic Con Yet

This year's New York Comic Con featured more fans--a record 169,000 tickets were sold--more programming space, more corporate branding and more emphasis on diversity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-10-14 00:00:00 UTC ]
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The Importance of Licensing: Children’s Brands and Books

Randy Petway of Publishing Technology previews his talk at the Frankfurt Book Fair about licensing children's books and media properties. The post The Importance of Licensing: Children’s Brands and Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books appeared #media properties

Media embraces Super Thursday

Super Thursday and Books Are My Bag celebrations today (8th October) have attracted widespread media coverage from the BBC, Sky and national newspapers. Continue reading at The Bookseller

[ The Bookseller | 2015-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #super thursday #national newspapers

TV Guide Magazine is sold for the third time in less than 10 years to NTVB Media

TV Guide Magazine, once the unrivaled bible for television fans and a powerhouse in the publishing business, has been sold for the third time in less than 10 years. NTVB Media, the Troy, Mich., publisher of the TV listings books Channel Guide and TV Weekly, will announce Wednesday that it has... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing business #announce wednesday

World Digital Media Awards Winners Inspire Emotion, Awe

The awards were presented tonight at the start of the annual get-together after the first day of the World Publishing Expo in Hamburg.   Here is a look at the full list of this year's winners and what made their entries special and succ ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #full list

Magnifying the Power of the Brand

[Sponsored Content] For a long time, brands have been powerful symbols of ownership, identity and value. Magazine publishers are increasingly discovering how beneficial those symbols can be. The post Magnifying the Power of the Brand appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand appeared #sponsored content #long time #magazine publishers

Emap brand to be scrapped as all its titles move digital-only

Publisher Top Right to move business-to-business brands including Drapers, Retail Week and Nursing Times out of print over the next 12 to 18 monthsThe owner of magazines including fashion industry bible Drapers, Retail Week and Nursing Times is to stop producing print editions as the business... Continue reading at The Guardian

[ The Guardian | 2015-10-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail week #nursing times #digital publishing

Why Creative Programmatic Ads Are Attracting Brand Marketers and Tech Investors

Believe it or not, 100 variations of the same ad is not enough for some digital marketers anymore. That's one of the reasons the stars appear to be aligning for tech vendors that have been developing systems for what they call creative programmatic advertising. Creative and programmatic once... Continue reading at AdWeek

[ AdWeek | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #long-term strategy #publisher offers #actual people #adweek magazine

Cumulus Media Names Mary Berner CEO as Co-Founder Steps Down

Cumulus Media, the second-largest operator of U.S. radio stations behind IHeartMedia, replaced company co-founder Lew Dickey as CEO after an 84% drop in the stock price this year, naming longtime magazine publishing executive Mary Berner to replace him.Mr. Dickey will remain on the board as vice... Continue reading at Advertising Age

[ Advertising Age | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stock price #vice chairman #magazine media #tv guide #conde nast #fairchild publications #online competitors

Nuzzel, With a New Batch of News-Savvy Investors, Wants to Bring Social Curation to Publishers

If you live in certain media and technology circles, there’s a very good chance you’re already using Nuzzel. It’s an app that combs through your Twitter or Facebook feeds, identifying the links being shared the most by y ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook feeds

Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General

Proposal outlines a plan to create a ‘pure-play’ broadcast company, without ‘significant exposure to publishing.’ The post Nexstar Attempts to Disrupt Meredith Deal with Bid for Media General appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media general

Nexstar Makes Unsolicited $4.1 Billion Offer for Media General

Not so fast, Meredith Corp. Three weeks after the magazine publisher and TV station owner Media General Inc. announced  a $2.4 billion merger, Nexstar Broadcasting Group Inc. has swooped in with an unsolicited offer for Media General. Nexstar's proposal sweetens the deal for Media General... Continue reading at AdWeek

[ AdWeek | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #family circle #print publications #berkshire hathaway #lin media

Meet Ad Age's 2015 Media Mavens

One honoree on our annual Media Mavens list markets cord cutting to millennials while taking a paycheck from a cord company -- well, a satellite company, but you get the idea. Another uses the data in Walmart's vaults to run a media-buying platform that informs hundreds of other advertisers'... Continue reading at Advertising Age

[ Advertising Age | 2015-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook executive #content directly #shake things

Fusion's #DearNextPresident Effort Shows Candidates Need a Wide Social Strategy

Fusion is launching an initiative today with the hashtag #DearNextPresident, asking Americans—with a sharp focus on young, diverse groups—what issues they want President Barack Obama's successor to focus on. And contenders like Hillary Clinton, Donald Trump, Carly Fiorina and Bernie Sanders... Continue reading at AdWeek

[ AdWeek | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social channels

Crowdfunding Journalism to Confront the Media Industry's 'Huge Problem'

There’s a huge problem at the moment in journalism and the publishing industry, which is that no journalism or media company has figured out how to actually fund their content in this new age of the Internet. The big reason is that newspape ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media industry #huge problem #publishing industry #media company #big reason

Phyllis Tickle, Founding PW Religion Editor, Dies

Religion expert, author, and PW founding religion editor Phyllis Tickle has died at age 81, leaving a legacy that reaches far beyond books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
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How the Harry Potter brand is pitching itself to Gen Z

Gen Z may have missed “Pottermania” at its peak, but J.K. Rowling and her “Potterheads” are making sure they do their bit to keep the magic of Harry Potter alive. Yesterday saw the new Pottermore -- Rowling’s digital entertainment, news and e-commerce company devoted to the Harry Potter books... Continue reading at Digiday

[ Digiday | 2015-09-23 00:00:00 UTC ]
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Hearst Invests $21 Million in Pop-Culture Network Complex Media

Hearst has made another bet on an emerging pop-culture brand, investing $21 million in Complex Media, a digital-media company that operates websites devoted to music, fashion, food and movies.Hearst, the publisher of Cosmopolitan and Esquire magazines, last year acquired a 25% stake in... Continue reading at Advertising Age

[ Advertising Age | 2015-09-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statement tuesday #media companies #strong brands #cable networks

Why Marketers Shouldn't Get Overexcited About Virtual Reality as a Branding Tool

Virtual reality is an extraordinarily hot topic right now in media and technology circles. We've seen some amazing developments in recent years, but for the purposes of marketers, technology has not caught up with needs. Beyond functioning, we need it to scale and affect consumer behavior. This... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial services #programmatic buying #adweek magazine