Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography enthusiast magazine and a newsweekly. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
News tagged with: #magazine publishing #increasing number

Other Publishing stories related to: 'Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?'


Denis O'Brien, Irish media tycoon who is rarely out of the headlines

He has even turned up as a character in the Irish Times’s satire column Ireland’s major media tycoon, Denis O’Brien, is rarely out of the headlines (although he appears a little less often in newspapers owned by the publishing company in which he has a major interest).The weekend was a perfect... Continue reading at The Guardian

[ The Guardian | 2015-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #desist letter #irish times #finance minister #sunday independent


Future Artefacts fair seeks to show physical media far from dead

Ben Freeman, organiser of London event, says: ‘Everyone realises the internet hasn’t killed the record industry or the publishing industry – just changed it’A fair celebrating the future of physical objects in media – from books and magazines to records and cassettes – will debut in London this... Continue reading at The Guardian

[ The Guardian | 2015-08-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #physical objects #record industry #publishing industry #indie presses


Profile and The Globe produce Shakespeare 'Guide'

Profile Books is joining forces with Shakespeare’s Globe to celebrate the 400-year anniversary of Shakespeare’s death in 2016.   In March next year, Profile will publish a revised edition of Andrew Dickson’s The Rough Guide to Shakespeare (Rough Guides), titled The Globe Guide to Shakespeare:... Continue reading at The Bookseller

[ The Bookseller | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #profile books #rough guide #joining forces #revised edition #world rights #sarah chalfant


Yakub Memon is hanged for role in 1993 Mumbai bombings, India media reports say

Indian authorities executed a 53-year-old man early Thursday for his role in a deadly 1993 bombing rampage in Mumbai, news media reported. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-30 00:00:00 UTC ]
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Book Media Amplification is Key to Small Press Success

Chad Post of Open Letter Books explains how leveraging social networks for media amplification is now a key to small press marketing success. The post Book Media Amplification is Key to Small Press Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #chad post


Forbes Media Expands Native Advertising Service

Forbes Media announced today the expansion of its native advertising efforts with BrandVoice "Special Features," which allows companies to publish branded digital content with the same tools as the editorial staff.This is the fourth BrandVoice feature created since the platform's debut in 2010.... Continue reading at Advertising Age

[ Advertising Age | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo galleries


Malaysia’s Karangkraf Media Group Does It All

Under the leadership of Dato, Karangkraf Media Group has become perhaps the most dominant book publisher and printer in Malaysia. The post Malaysia’s Karangkraf Media Group Does It All appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post malaysia


Media Monkey: Gillian Tett, Lionel Barber, Jesse Norman, and Tony Hall

How will FT’s Tett chief feature on Nikkei’s index, Andrew Gowers pours oil on troubled waters and BBC’s director general goes jogging in the dark• Gillian Tett is the FT’s US managing editor, the position Lionel Barber occupied before becoming editor 10 years ago. And last week’s Nikkei deal... Continue reading at The Guardian

[ The Guardian | 2015-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar


Warren Mundine: Fairfax Media to apologise over Indigenous mining story

Fairfax and Warren Mundine have reached an out-of-court settlement over ‘inflammatory allegations’ Mundine says were made against himWarren Mundine says Fairfax Media will apologise to him over an article that claimed a company he had an interest in lobbied for an Indigenous body to drop... Continue reading at The Guardian

[ The Guardian | 2015-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #out-of-court settlement #prime minister


The Guardian view on media globalisation: good news for the Financial Times | Editorial

It may not prove easy to marry British and Japanese journalistic cultures. But in a global media world this deal makes senseThe Financial Times is one of the best newspapers in the world, not just in Britain. It is quick without being rash, accurate without leaden pedantry, thoughtful without... Continue reading at The Guardian

[ The Guardian | 2015-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #everyday life #digital operations #make decisions


Amazon Media Sales Fell in Quarter

Although total Amazon sales rose 20% in the second quarter of 2015, sales in the media group, where book and ebook sales are reported, fell 2.6%. The decline was due to foreign exchange fluctuations which dropped international media revenue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook sales #media group


Wattpad's Native Ads Pitch in a TL;DR World? Consumers and Brands Love Long Reads

First the Serial podcast became wildly popular. Then President Barack Obama sat down for an interview with Marc Maron for the comedian's WTF program, and the audio-only format that is podcasting was validated like never before. The developments largely flew in the face of the increasingly... Continue reading at AdWeek

[ AdWeek | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #decade ago #longer period #short form #follow trends


Dunkin' Donuts Is Using 7 Social Platforms to Sell Iced Coffee to Music-Loving Millennials

Dunkin' Donuts wants to create cool musical buzz with millennials this summer to push its iced coffee products. So it's playing with enough social-media platforms to outfit a marketing septet: Spotify, Snapchat, Instagram, YouTube, Twitter, Vine, Facebook and Periscope. The initiative, called... Continue reading at AdWeek

[ AdWeek | 2015-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms


Brands Start Hosting Real-Time Video Chats on Facebook

Media brands were quick to adopt video apps Periscope and Meerkat to broadcast live streams, and now Facebook marketers want in on that action. Social platform BumeBox started hosting live Facebook chats for brands like VH1 and Discovery Channel back in October, as an alternative to the Twitter... Continue reading at AdWeek

[ AdWeek | 2015-07-17 00:00:00 UTC ]
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Study With Major Brands Compares Ad Recall for Mobile and Desktop Promos

If you want people to remember a mobile ad, you're going to have to pay for it, according to new research from digital ad firm Undertone. Last year, Undertone worked with Ipsos ASI to look at how takeover "high-impact" desktop ads affected brand recall. This year, the company looked at how... Continue reading at AdWeek

[ AdWeek | 2015-07-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #consumer engagement #brands aren


Jones and Profile agree to split

Profile’s publishing director Mike Jones is to leave the company at the end of this week, by mutual consent. Jones joined Profile from his role as non-fiction publishing director at Simon & Schuster almost exactly a year ago in July 2014. The publisher said it was “very sorry” to make the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster #continue working


London hosts global media expansion as US companies beef up presence

New York Times leases Bloomsbury office space, Buzzfeed UK expands and HuffPo growth continuesJudging by the summer filler columns of the national press, glimpsed tantalisingly through paywalls and Facebook-boosted posts, London ought by now to be a deserted wasteland of empty houses and dying... Continue reading at The Guardian

[ The Guardian | 2015-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishing #office space


ViralNova, a Social News Aggregator, Sells to Zealot Networks

Earlier this year, executives at social news site ViralNova had to make a decision. The two-year-old company that has never raised outside funding could stay independent and try to keep up with larger digital media companies like Vice and BuzzFeed on its own as was the plan since Sean Beckner... Continue reading at Advertising Age

[ Advertising Age | 2015-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stay independent #playing field #companies including #ad agencies #magazine publisher #music labels


Google's Ebook Logo Combines The Best Of Print And Digital Brands

How do you brand the digital book of the future? 50% old school, 50% new school.From a design standpoint, Kindle books aren't radically different than their print counterparts. Letters are rendered in pixels rather than ink, and are somewhat adjustable. But otherwise, a digital a book is the... Continue reading at Fast Company

[ Fast Company | 2015-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital book #print counterparts #traditional publisher #digital brands


World News Media Congress 2015

More than 900 media professionals from around the world attended the 67th annual World News Media Congress June 1-3 in Washington, D.C. The World Association of Newspapers and News Publishers, in cooperation with the Newspaper Association of America, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #world association #news publishers #newspaper association