Profiles in Social Media: Has Your Brand Found Its Social Soul Mate?

Much like trends in magazine publishing, social media is becoming a niche-focused market. This means there are an increasing number of networks that serve very specific functions. For instance, the difference between Instagram and Twitter is similar to the difference between a photography enthusiast magazine and a newsweekly. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Tech blog spinoff Re/code acquired by Vox Media

Tech news blog Re/code has been acquired by online publishing company Vox Media, just 18 months after spinning off from its former parent, The Wall Street Journal. Continue reading at Stuff

[ Stuff | 2015-05-27 00:00:00 UTC ]
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Phyllis Tickle, Founding Religion Editor of Publishers Weekly, Is Writing Her Final Chapter

The religion authority, author, and pioneer in the coverage of spirituality and religion publishing has been diagnosed with inoperable stage 4 lung cancer. Still, she has book projects in the works and no plans to abandon them. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #phyllis tickle #final chapter #religion publishing #book projects


Brands to Publishers: Let Us Check Your Viewability Rates or We'll Stop Buying Ads

Earlier this month Google announced that video ads running on YouTube have a chance to be seen 91% of the time. That's great, and a lot better than the 46% of video ads that Google runs outside of YouTube that never have a chance to be seen. But advertisers would like to be able to check... Continue reading at Advertising Age

[ Advertising Age | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #check google #ad viewability #chief concern #buying online


Folio: Top Women in Media – Industry Leadership

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Industry Leadership appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Folio: Top Women in Media – Mentors

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Mentors appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #top women #dynamic industry


Folio: Top Women in Media – Rising Stars

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Rising Stars appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #top women #rising stars #dynamic industry


Folio: Top Women in Media – Entrepreneurs

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Folio: Top Women in Media – Entrepreneurs appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post folio #top women #dynamic industry


Why some media newsletters aren’t designed for clicks

Email newsletters are increasingly popular as a way for readers to cut through the online clutter. That trend has given rise to newsletters that are designed to be read entirely in email. These products, say publishers including Quartz and Ozy, are based on the counterintuitive idea that the end... Continue reading at Digiday

[ Digiday | 2015-05-26 00:00:00 UTC ]
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Top Women in Media: Director-Level Doers

Folio:'s annual Top Women in Media Awards were created to celebrate, inspire and bring together the women who make magazine media such a dynamic industry. The post Top Women in Media: Director-Level Doers appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-05-26 00:00:00 UTC ]
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Pronoun: Re-branded Vook Promises Authors 100% Royalties

Venerable digital publishing platform Vook is no longer, but has been re-imagined and rebranded as Pronoun — a company that will offer 100% royalties. The post Pronoun: Re-branded Vook Promises Authors 100% Royalties appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-21 00:00:00 UTC ]
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Girls like digital media while boys prefer print, finds study on reading habits

National Literacy Trust report also says girls continue to outpace boys in their enthusiasm for reading for pleasureGirls have more firmly embraced digital literacy and formats such as Facebook, email and text message, while boys are more comfortable with traditional printed media such as... Continue reading at The Guardian

[ The Guardian | 2015-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black girls #finds study #text message #study published


Kik joins Facebook in hunt for more publisher, brand deals

In the latest land grab for consumers’ time on platforms, Kik is stepping up efforts to court brands and media companies. The messaging app popular with millennials hired ad vet Josh Jacobs to head a new division, Kik Services, with an eye to adding games and commerce services and expand... Continue reading at Digiday

[ Digiday | 2015-05-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kik services #media companies


With Facebook's Instant Articles, Publishers Contemplate a Social-First World

Reports from the last few weeks hinted it was coming, but the debut of Facebook's Instant Articles sent a shiver down plenty of publisher's spines this morning anyway. And why wouldn't they react in that fashion? One of their chief traffic drivers could suddenly siphon away audiences and ad... Continue reading at AdWeek

[ AdWeek | 2015-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social networks #senior reporter #social sites #feels inevitable


Facebook debuts Instant Articles with 9 media outlets

Facebook has launched Instant Articles, enabling media outlets to publish their stories directly to the social network. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stories directly


Media's Latest In-Demand Job: Platforms Editor

Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at Advertising Age

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #national geographic #job listing


Lost then Found: Police Recover Garcia Marquez First Edition

A first edition of One Hundred Years of Solitude was stolen at the Bogota Book Fair last week. Police recovered the book, but the thieves are still at large. The post Lost then Found: Police Recover Garcia Marquez First Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
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Garcia Marquez first edition found

Police in Colombia recover a signed first edition of One Hundred Years of Solitude by Gabriel Garcia Marquez, stolen a week ago from a book fair. Continue reading at BBC News

[ BBC News | 2015-05-09 00:00:00 UTC ]
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HealthiNation Pitches Media Buyers on Mobile Lifestyle Video

For its first Digital Content NewFronts presentation, video startup HealthiNation kept its pitch short and sweet. In what was possibly this year's quickest NewFronts sell so far, HealthiNation showed a seven-minute video skimming over the publisher's fitness, cooking and health content to... Continue reading at AdWeek

[ AdWeek | 2015-05-06 00:00:00 UTC ]
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Media Ratings Council Issues Interim Guidance for Mobile Viewability, Adds a Not-Quite-Viewable Category

The Media Rating Council has issued interim guidance on what it takes for ads on mobile devices to be considered "viewable" and introduced a new category of mobile ad between "viewable" and "not."Advertisers and web publishers use viewability standards to determine whether ads that were served... Continue reading at Advertising Age

[ Advertising Age | 2015-05-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #major publishers #ad spending


What Two Media Outlets Think of Facebook and Its Relationship With the Industry

Facebook drives 25 per cent of all social referrals online, and its algorithm changes can boost or blast a publishers' figures almost overnight.   The social network is also reportedly in talks with news outlets inluding the New York Times a ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media outlets