Previewing GLOBALOCAL, India’s “Forum for Content”

We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at 'Publishing Perspectives'

[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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Bertelsmann acquires stake in Indian ed-tech company Eruditus

Bertelsmann has acquired a stake in Indian ed-tech company Eruditus Executive Education. Continue reading at The Bookseller

[ The Bookseller | 2017-04-04 00:00:00 UTC ]
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Publishing Startup Notes: Germany’s ContentShift; The Netherlands’ Renew the Book

As Germany's ContentShift opens applications to startups for a second year, The Netherlands' Renew the Book concludes its second year with its award. The post Publishing Startup Notes: Germany’s ContentShift; The Netherlands’ Renew the Book appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book appeared


Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #start publishing #branded content


Machine Learning Will Give Publishing Visual, Interactive Content on a Big Scale

Every day, digital publishers are challenged by the fragmentation of media. Third-party and social platforms appropriating content, mobile "snacking," low-quality "clickbait" competition and content recommendation services that drive visitors off-site are just some of the factors depressing... Continue reading at Advertising Age

[ Advertising Age | 2017-03-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff bezos #publishing industry


The Brand Known as Indiana Basketball Loses One of Its Biggest Cheerleaders

You wouldn't know it looking at the Twitter account for Hoosier Basketball magazine, which counts just a few hundred followers. But the annual print publication, now in its 47th year, is an Indiana institution. On Sunday, the man who built it into an institution, Garry Donna, passed away at the... Continue reading at AdWeek

[ AdWeek | 2017-03-06 00:00:00 UTC ]
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In India, Teen Authors Land Book Publishing Contracts

'There is the question of quality,' concedes an agent about teen authors being published in India. Finding 'new voices' is the strategy, says one editor. The post In India, Teen Authors Land Book Publishing Contracts appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-03-02 00:00:00 UTC ]
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How Swiss news publisher Le Temps is resurfacing evergreen content

Swiss news publisher Le Temps is creating a database of old articles and assigning them relevancy scores to surface evergreen pieces that are most likely to fly. The post How Swiss news publisher Le Temps is resurfacing evergreen content appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-21 00:00:00 UTC ]
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Scholastic’s Kids & Family Reading Report: Insights From the US, UK, India and Australia

With new attention to diversity issues, Scholastic's sixth biennial survey adds an Australian edition, and looks extensively on reading aloud at home. The post Scholastic’s Kids & Family Reading Report: Insights From the US, UK, India and Australia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #reading aloud #diversity issues #australia appeared #post scholastic


Authors fear accusations of cultural appropriation, forum hears

Cries of cultural appropriation could be dissuading authors from publishing books that reflect BAME audiences, the Westminster Media Forum has heard. Continue reading at The Bookseller

[ The Bookseller | 2017-01-26 00:00:00 UTC ]
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Publishers made only 14 percent of revenue from distributed content

Publishers are only making 14 percent of their revenue from distributing their content on third party platforms, according to a new report from Digital Content Next, the premium publishers’ trade group. The majority of publishers’ distributed revenue came from YouTube, as newer platforms and... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #monetization opportunities #trade group #digital content #distributed content #premium publishers #publishers made


Snapchat Is Trying to Get Publishers to Cut Back on Racy and Misleading Content

Snapchat Discover is one of today's hottest sources of news, but it's possibly ... too hot? With an expected IPO just months away, Snapchat wants to start cleaning up Discover's often racy content—created by a select group of publishers including Daily Mail, Cosmopolitan and MTV—by moving away... Continue reading at AdWeek

[ AdWeek | 2017-01-24 00:00:00 UTC ]
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Content mills test whether false domains boost Facebook traffic

When posting on Facebook, several content mills use multiple domains for the same article. The websites who use this tactic claim they are A/B testing URL names. But most sources suggested that URL names have no effect on user engagement and that using multiple domains can come off like an... Continue reading at Digiday

[ Digiday | 2017-01-24 00:00:00 UTC ]
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How a Female-Focused Branded Content Studio Connects With Its Audience

Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek

[ AdWeek | 2017-01-18 00:00:00 UTC ]
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Leaked Windows 10 build shows Microsoft filling a major content hole: Ebooks

For years, Microsoft has sold movies, TV shows, and music, in addition to apps—but not ebooks. A leaked Windows 10 build, however, shows Microsoft plans to shore up that gap in an upcoming release. The leaked build obtained by MSPowerUser reveals a dedicated section of the Windows Store where... Continue reading at PC World

[ PC World | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #stay tuned #books section #edge browser #dedicated section #upcoming release #tv shows


Bertelsmann acquires Indian analytics start-up Ramyam

Bertelsmann division Arvato has acquired India-based IT analytics start-up Ramyam to expand its footprint in India. Continue reading at The Bookseller

[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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Facebook Expands Instant Articles to Help Users Discover More of the Publisher's Content

In a move likely meant to stay on publishers' good side, Facebook is trying out a new way to help users discover more news (real news). Starting Thursday, Facebook will let nearly a dozen publishers—including BuzzFeed, El Pais, Fox News and The Washington Post—include more than one Instant... Continue reading at AdWeek

[ AdWeek | 2017-01-11 00:00:00 UTC ]
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How publishers squeeze new traffic out of their old content

Older, evergreen content has always been a nice traffic source for digital publishers. But two years after The New York Times identified archival content as an untapped source of traffic, several publishers have grown it into something substantial, with some now generating nearly 40 percent of... Continue reading at Digiday

[ Digiday | 2017-01-11 00:00:00 UTC ]
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You Can Now Listen to Live Audio Content on Facebook

Facebook Live isn't just for video. Today the social network launched a new feature dubbed Live Audio that lets users listen to broadcast voice recordings, pushing more audio-only content into newsfeeds. Similar to Facebook Live videos, users can go live from the Facebook app by pressing a... Continue reading at AdWeek

[ AdWeek | 2016-12-21 00:00:00 UTC ]
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How The Economist is getting more reach for VR content

Virtual reality doesn’t have the big audience numbers to attract all types of brand advertisers. Publishers like The Economist are making sure their VR content is available on more platforms. While YouTube 360 and Facebook 360 are easy access for brands to get their content up, there are... Continue reading at Digiday

[ Digiday | 2016-12-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #easy access #brand advertisers #vr content


The pitfalls of sponsored content, in 5 charts

Sponsored and branded content have evolved into a crucial source of revenue for publishers of every stripe. Along the way, they've had to sweet-talk advertisers and get into compliance with FTC regulations, but their readers still present the highest hurdles. Large chunks of American readers... Continue reading at Digiday

[ Digiday | 2016-12-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news publisher #crucial source #branded content #sponsored content #american readers