Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
News tagged with: #native advertising

Other Publishing stories related to: 'Opinion: Native Advertising As We Know It Isn't Sustainable'

From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due

Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 16:57:23 UTC ]
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‘True Believer’ tries to capture Stan Lee. It isn’t easy.

“Stan Lee’s story is where objective truth goes to die,” writes biographer Abraham Riesman. Continue reading at The Washington Post

[ The Washington Post | 2021-02-18 13:35:36 UTC ]
More news stories like this | News stories tagged with: #stan lee

Shamrock Capital Acquires Bayard Advertising

Shamrock Capital, the parent company of Adweek, has acquired New York-based Bayard Advertising, which specializes in recruitment marketing. Founded in 1923, on Bayard Street in Lower Manhattan, Bayard offers a suite of services, including branding, creative, digital media strategy, programmatic... Continue reading at AdWeek

[ AdWeek | 2021-01-27 23:07:08 UTC ]
More news stories like this | News stories tagged with: #lower manhattan #programmatic buying #digital media

What Boohoo’s bet on Debenhams means for advertising

The pandemic has catapulted digital media forward to such an extent that 2021 looks more like 2024. Continue reading at Media Week

[ Media Week | 2021-01-27 09:12:11 UTC ]
More news stories like this | News stories tagged with: #digital media

Guardian Media Group hires new advertising chief

Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week

[ Media Week | 2021-01-14 13:39:31 UTC ]
More news stories like this | News stories tagged with: #advertising chief #hearst

Read Harder: An Own Voices YA Book With a Black Main Character That Isn’t About Black Pain

We've got books for the Read Harder task asking you to read an own voices YA book with a Black main character that isn't about Black pain. Continue reading at Book Riot

[ Book Riot | 2021-01-07 11:30:00 UTC ]
More news stories like this | News stories tagged with: #read harder #ya book

The virus isn’t transforming us. It’s speeding up the changes already underway.

The accelerating shifts, often for the worse, in digital life, inequality, foreign policy and other realms. Continue reading at The Washington Post

[ The Washington Post | 2020-12-18 14:22:16 UTC ]
More news stories like this | News stories tagged with: #digital life #foreign policy

How machine learning technology boosts contextual targeting for advertisers

In a time of dramatic changes, advertisers are course-correcting targeting efforts to adhere to the ever-evolving digital media landscape. One solution that addresses numerous areas of transformation — from consumer habits to privacy regulations and the demise of third-party cookies — is... Continue reading at Digiday

[ Digiday | 2020-12-15 02:00:43 UTC ]
More news stories like this | News stories tagged with: #consumer habits #privacy regulations #contextual targeting #digital media

11 New Books by Native American Writers

This year has been a dumpster fire and we mean that literally. But the shining bright spot in the literary world is an abundance of great new books by Indigenous writers being published in 2020. Since it’s National Native American Heritage Month, we’re focusing on books coming out of the U.S.... Continue reading at Electric Literature

[ Electric Literature | 2020-11-27 12:00:00 UTC ]
More news stories like this | News stories tagged with: #books coming #indigenous writers #electric literature #literary world

Life Isn’t a Narrative: A Conversation with JoAnn Wypijewski

JoAnn Wypijewski is a writer, editor, and journalist based in New York. From 1982 to 2000, she was an editor at The Nation magazine and co-editor, with Kevin Alexander Gray and Jeffrey St. Clair, of Killing Trayvons: An Anthology of American Violence (2014). She has written for CounterPunch,... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-26 18:00:16 UTC ]
More news stories like this | News stories tagged with: #life isn #anthology

T&F's Callanan emphasises need for sustainable funding models

Taylor & Francis chief executive Annie Callanan has said that one of the greatest challenges for the academic and education sector is “this notion that our output should be free”, in an interview at FutureBook 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 16:28:59 UTC ]
More news stories like this | News stories tagged with: #greatest challenges #education sector

Industry collaboration 'essential' for a sustainable future, FutureBook hears

Long-term industry-wide collaboration is "essential" for a greener future, but sustainable measures can be put in place now, delegates at The Bookseller's Futurebook conference have heard. Continue reading at The Bookseller

[ The Bookseller | 2020-11-20 04:39:13 UTC ]
More news stories like this | News stories tagged with: #sustainable future #futurebook hears #sfuturebook conference

Rebuilding and Reinventing the Book Business Sustainably

A trio of booksellers from a variety of stores as well as a documentarian of reading trends discussed what ails the industry as well as what has to be done to make it more sustainable at a PubTech Connect session. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

Republican election denialism isn’t scary or funny or pathetic. It’s all of the above.

Yesterday, as senior Republican officials continued to indulge President-unelect Trump’s election fantasies, his claims of widespread voter fraud continued to be baseless, and reporters continued to point that out. Republicans in various states have made mountains out of procedural molehills and... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-11-11 13:19:27 UTC ]
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America Starts Here: On “When the Light of the World Was Subdued, Our Songs Came Through: A Norton Anthology of Native Nations Poetry”

2020 WORKED HARD to be one of the worst years in recent memory, but for readers of Native American literature, this era is proving to be among the most exciting in the history of Indigenous writing, especially for poetry. To wit: Joy Harjo has just begun her second term as poet laureate of the... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-11-09 18:00:17 UTC ]
More news stories like this | News stories tagged with: #norton anthology #recent memory #joy harjo #poet laureate #anthology

YA thriller about Native American teen to Rock the Boat

Oneworld imprint Rock the Boat has signed a "unique and compelling" YA thriller and coming of age story centred on a Native American girl, Firekeeper’s Daughter, by debut author Angeline Boulley.  Continue reading at The Bookseller

[ The Bookseller | 2020-11-01 23:11:25 UTC ]
More news stories like this | News stories tagged with: #ya thriller #debut author

What book has the most disappointing ending? Readers have many opinions.

As in life, saying goodbye is not easy for storytellers. Parting can be such sweet sorrow or such putrid disappointment. Continue reading at The Washington Post

[ The Washington Post | 2020-10-19 12:00:00 UTC ]
More news stories like this | News stories tagged with: #sweet sorrow

The industry must return to its sustainability initiatives, says Halls

The Booksellers Association m.d. has said the industry must focus on sustainability going forward, as the pandemic presents a new set of challenges to "greener" publishing.  Continue reading at The Bookseller

[ The Bookseller | 2020-10-15 08:59:46 UTC ]
More news stories like this | News stories tagged with: #booksellers association

#Merky Books makes Diversity in Advertising Award shortlist

PRH imprint #Merky Books is in the running to win £1m of Channel 4 airtime after making the six-strong shortlist for the broadcaster's Diversity in Advertising Award. Continue reading at The Bookseller

[ The Bookseller | 2020-10-14 20:10:57 UTC ]
More news stories like this | News stories tagged with: #six-strong shortlist

Why advertisers are leaning into digital publishing strategies

Ashley Deibert, CMO, Piano The world of digital advertising is undergoing a paradigm shift. Even before Google pulls the final plug on third-party cookies in 2022, brands will be challenged to rethink their targeting and ad strategies. The demise of third-party cookies promises to accelerate the... Continue reading at Digiday

[ Digiday | 2020-10-08 01:00:00 UTC ]
More news stories like this | News stories tagged with: #digital advertising #paradigm shift #third-party cookies #third-party data #digital publishing