Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
News tagged with: #native advertising

Other Publishing stories related to: 'Opinion: Native Advertising As We Know It Isn't Sustainable'

Condé Nast Pitches Diversity to Advertisers at NewFronts

Publishing giant Cond? Nast is committed to championing more diverse voices, executives told potential advertisers today at the company's virtual NewFronts presentation. The event comes two weeks after charges of racist and biased behavior toward former and current employees who were outspoken... Continue reading at AdWeek

[ AdWeek | 2020-06-23 19:36:48 UTC ]
More news stories like this | News stories tagged with: #diverse voices #publishing giant

Native Nonfiction in the Classroom and Beyond, by Casandra López

The Once Over Casandra López Detail of a Cowlitz artist’s Large Coiled Gathering Basket, ca. 1900, cedar root and beargrass, Elizabeth Cole Butler Collection, Portland Art Museum, 2012.97.11 In spring 2020 I had the opportunity to teach two Native... Continue reading at World Literature Today

[ World Literature Today | 2020-06-18 13:23:07 UTC ]
More news stories like this | News stories tagged with: #pet peeves #entry point #anthology

A great Bigfoot novel may be lurking out there. Max Brooks’s ‘Devolution’ isn’t it.

Given monster stories by Mary Shelley, Stephen King and other masters of the macabre, Brooks is trying to fill some awfully big shoes here. Continue reading at The Washington Post

[ The Washington Post | 2020-06-09 15:19:49 UTC ]
More news stories like this | News stories tagged with: #max brooks #mary shelley #stephen king

Opinion: How digital media can get serious about building transparency, privacy and neutrality in a post-cookie world

Google’s sunsetting of third-party cookies gives us an opportunity to shape our long-term future. Continue reading at Advertising Age

[ Advertising Age | 2020-06-03 10:30:00 UTC ]
More news stories like this | News stories tagged with: #third-party cookies #digital media

‘The Death of Jesus’ completes J.M. Coetzee’s nativity-inspired trilogy. But what does it all mean?

The Nobel laureate’s novels sit uncooperatively in a zone between allegory and parable, refuting interpretation. Continue reading at The Washington Post

[ The Washington Post | 2020-05-30 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nobel laureate

In Curtis Sittenfeld’s ‘Rodham,’ Hillary doesn’t become a Clinton. And Donald Trump isn’t president.

Sittenfeld’s alternate history is the story not of “What Happened” but of “What Could Have Happened.” Continue reading at The Washington Post

[ The Washington Post | 2020-05-18 15:39:14 UTC ]
More news stories like this | News stories tagged with: #curtis sittenfeld #alternate history

How to Write Science Fiction That Isn’t ‘Useful’

Robin Sloan, the author of Mr. Penumbra’s 24-Hour Bookstore, discusses his new short story for The Atlantic. Continue reading at The Atlantic

[ The Atlantic | 2020-05-15 13:00:00 UTC ]
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‘Diversify your revenue streams, period’: IAB CEO Randall Rothenberg thinks relying on solely on advertising is ‘wrong’

The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday

[ Digiday | 2020-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digiday podcast #revenue streams #news publishing

HQ scoops Erskine's 'inspirational' sustainable food cookbook

HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller

[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Steven Wright’s ‘Coyotes of Carthage’ pulls back the curtain on how democracy works. It isn’t pretty.

Wright’s debut reads like a “how to” book that thousands of K Street connivers and Wall Street warriors won’t want Americans to see. Continue reading at The Washington Post

[ The Washington Post | 2020-04-18 11:00:00 UTC ]
More news stories like this | News stories tagged with: #pulls back

Looking at the History of Viruses and Public Opinion

In 1999, David Papineau wrote for the Book Review about “Flu,” Gina Kolata’s book about the 1918 influenza pandemic and the hunt for the virus that caused it. Continue reading at The New York Times

[ The New York Times | 2020-04-09 09:00:05 UTC ]
More news stories like this | News stories tagged with: #public opinion #book review

Times Literary Supplement offers free advertising to indies

The Times Literary Supplement is offering free advertising to independent bookshops in the light of the Covid-19 pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-04-08 04:53:42 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic

Digital Subscription Is Booming in Sweden. Is It Sustainable?

Publisher revenues from digital subscription services surged 36.2% last year over the year prior. But can the trend last? Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #year prior #digital subscription #publisher revenues

AT&T’s advertising unit chief resigns after joining company less than three years ago, report says

AT&T’s Brian Lesser, who heads up the company’s key advertising unit, Xandr, is leaving the company, according to a new report from Reuters. Lesser felt comfortable stepping down because Xandr is in a good position and its first quarter results are expected to show significant growth, the... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-03-11 18:26:08 UTC ]
More news stories like this | News stories tagged with: #brian lesser #good position #quarter results #source familiar #media arm #time warner

Quarto to relaunch Ivy Kids as sustainable imprint

Brighton-based children’s publisher Ivy Kids, part of the Quarto Group, is relaunching as "a sustainable imprint" in 2021 with Georgia Amson-Bradshaw at the helm. Continue reading at The Bookseller

[ The Bookseller | 2020-03-11 03:50:38 UTC ]
More news stories like this | News stories tagged with: #quarto group #quarto

Pan Mac unveils new sustainability imprint One Boat

Pan Macmillan's has unveiled its new sustainability imprint One Boat, headed by Bluebird publisher Carole Tonkinson, with plans to launch its first title, Eat to Save the Planet, in December 2020. Continue reading at The Bookseller

[ The Bookseller | 2020-03-05 06:48:48 UTC ]
More news stories like this | News stories tagged with: #sustainability imprint #pan macmillan

For Native Americans, a history of pain — and reasons for hope

A photo of an abused Native girl frames Byron Dorgan’s account of struggle and survival. Continue reading at The Washington Post

[ The Washington Post | 2020-02-28 13:00:00 UTC ]
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How to work with someone who isn’t emotionally intelligent

If you ever worked with someone who is volatile, temperamental, moody, or simply grumpy, you will understand the difficulties. Here are ways to cope. Few psychological traits have been celebrated more during the past 20 years than emotional intelligence (EQ). Loosely defined, it’s the ability to... Continue reading at Fast Company

[ Fast Company | 2020-02-28 07:30:37 UTC ]
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3 Qualities Advertisers Seek in a Publishing Partner

An inside look at what advertisers look for when selecting print and digital publisher partners. By Kevin Rehberg, Vice President, Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-27 18:23:48 UTC ]
More news stories like this | News stories tagged with: #publishing partner #vice president #digital publisher

3 Creative Ways to Benefit the Bottom Line Beyond Advertising Revenue

Ever-changing external landscapes present both threats and opportunities for media firms. Shifting marketing budgets and the proliferation of free content challenge publishers that rely on advertising and paid subscriptions. Yet the industry is not cowering: the results of Folio:’s 2020... Continue reading at Folio Magazine

[ Folio Magazine | 2020-02-18 15:48:16 UTC ]
More news stories like this | News stories tagged with: #good fit #ad space #great opportunity #active international #hotel rooms