The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints. Continue reading at The Bookseller
[ The Bookseller | 2021-10-25 13:19:43 UTC ]
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Welcome to Day 2 of Ad Age’s special edition Advertising Week newsletter. Whether you’re attending in-person at Hudson Yards or from the comfort of your home office, many marketers will likely be glad to see the return of Advertising Week New York. One of the biggest ad industry events has... Continue reading at Advertising Age
[ Advertising Age | 2021-10-20 13:34:45 UTC ]
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Reimagining Bookstores, a two-day online gathering of booksellers and publishing industry professionals, came to a close on October 19 with a clear mandate to continue building a movement to develop strategies that will lead to a more diverse, sustainable, and equitable bookselling trade in America. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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In her new memoir, “Hooked,” the star of “Younger” and “Thoroughly Modern Millie” explains how her hobbies became so much more. Continue reading at The Washington Post
[ The Washington Post | 2021-10-09 12:00:00 UTC ]
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Hearst builds a Youth + Wellness Group Airship to show advertisers potential opportunities for virtual, co-branded experiences that can reach young female gamers. The post Hearst launches blimp in the metaverse in a bid to show advertisers virtual co-branded opportunities appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-10-08 04:01:00 UTC ]
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Glossy magazines get a makeover with focus on vintage clothing, creativity and recycling Former editors and directors at Britain’s glossiest fashion magazines are carving out a niche for themselves with print titles and websites that focus on sustainable clothing.Later this month, Calendar will... Continue reading at The Guardian
[ The Guardian | 2021-09-26 05:45:03 UTC ]
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In the run-up to COP26, the Springer Nature Group creates a Climate Action Officer position as it works with the SDG Publishers Compact. The post Springer Nature Appoints a ‘Climate Action Officer’ for Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-08-24 14:16:55 UTC ]
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As digital media becomes saturated with too many players and ad spend diversification remains top of mind, marketers look to out-of-home as an alternative. The post ‘No one even notices a banner ad anymore’: Marketers see post-pandemic value in out-of-home advertising appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-12 04:01:00 UTC ]
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Thea Sherer has been appointed director of sustainability at Springer Nature, a newly created role heading up a team dedicated to achieving the company's climate change goals, in a move billed as an industry first for an academic press. Continue reading at The Bookseller
[ The Bookseller | 2021-08-05 10:40:46 UTC ]
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An account posing as the Pulitzer Prize-winning author of “The Road,” “No Country for Old Men” and “All the Pretty Horses” was mistakenly verified by Twitter. Continue reading at The New York Times
[ The New York Times | 2021-08-02 21:48:56 UTC ]
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In this week’s Dispatches from The Secret Library, Dr Oliver Tearle ponders the links between famous writers and advertising slogans Fay Weldon, author of The Life and Loves of a She-Devil (1983), is one of several famous novelists who started out in the field of advertising. In this connection... Continue reading at Interesting Literature
[ Interesting Literature | 2021-07-23 14:00:03 UTC ]
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As advertisers have been increasing their carbon impact through the growing use of digital advertising, one adtech business has developed a campaign in a bid to support their attempt to repair the damage. Good-Loop, has created an ad tracker, 'The Green Ad Tag', which can be run cross-platform... Continue reading at AdWeek
[ AdWeek | 2021-07-19 12:56:17 UTC ]
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In an interview, Michelle Zauner describes how writing the memoir “Crying in H Mart” helped her cope with losing her mother. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-06-08 19:50:31 UTC ]
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The Book Industry Study Group's annual meeting focused on issues around book publishing’s impact on the environment, the continuing effect of the pandemic on the supply chain, and the industry’s response, examined under the theme of “Publishing for a Sustainable Future.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-27 04:00:00 UTC ]
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Interviews Photo © Matika Wilbur For the 44th Annual Writers Week, the University of California, Riverside Department of Creative Writing, in partnership with the LA Review of Books, honored three US Poets Laureate with Lifetime Achievement... Continue reading at World Literature Today
[ World Literature Today | 2021-04-21 15:11:24 UTC ]
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The marketing of books to readers of colour is often restricted to titles by writers of similar backgrounds, but who ‘the reader’ is must be re-assessed Continue reading at The Bookseller
[ The Bookseller | 2021-04-09 20:27:23 UTC ]
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In both corporate social responsibility and in content production as a major academic publisher, Springer Nature had a big 2020. The post Springer Nature Reports on 2020: ‘Sustainable Business’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-08 13:54:00 UTC ]
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He won a Pulitzer for “Lonesome Dove” and shared an Oscar for his “Brokeback Mountain” screenplay. Continue reading at The Washington Post
[ The Washington Post | 2021-03-26 16:04:07 UTC ]
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Users of connected TV's most popular platform are about to see a major advertising upgrade. Roku and Nielsen are shaking up the connected TV advertising landscape with a landmark deal and strategic alliance: Roku is acquiring Nielsen's advanced video advertising (AVA) business, including the... Continue reading at AdWeek
[ AdWeek | 2021-03-01 21:30:00 UTC ]
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The bestselling novelist, subject of an upcoming HBO Max biopic and author of the new memoir 'The Soul of a Woman' discusses aging, feminism and home. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-02-24 17:00:12 UTC ]
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