Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It&rsquo;s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
News tagged with: #native advertising

Other Publishing stories related to: 'Opinion: Native Advertising As We Know It Isn't Sustainable'

PRH Opens ‘The Conversation’ To ‘Sustain Antiracist Engagement’

Penguin Random House launches The Conversation, a hub of content collections 'to combat racism and end racial inequities'—meant for families, educators, and businesses. The post PRH Opens ‘The Conversation’ To ‘Sustain Antiracist Engagement’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-09-22 19:17:06 UTC ]
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L.A.'s poet laureate isn't mincing words: 'The world's on fire. We're just trying to survive.'

L.A. poet laureate Robin Coste Lewis joins the L.A. Times Book Club Sept. 24 for Black Poets in a Time of Unrest, an evening of discussion and poetry performances. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-09-17 20:34:53 UTC ]
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Nine and News Corp donate advertising space to back Qantas push for open borders

The Age and Sydney Morning Herald get behind corporate campaign to ease Covid-related travel lockdowns Follow our Australian coronavirus live blogFull Australian Covid stats; Covid restrictions state by stateNSW cases map; Vic cases mapNSW hotspots list; Qld hotspots listSign up for Guardian... Continue reading at The Guardian

[ The Guardian | 2020-09-17 02:14:42 UTC ]
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Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Native American poetry anthology vibrates with powerful voices

U.S. Poet Laureate Joy Harjo serves as lead editor of this new collection, which showcases a range of poems as vast as the continent. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2020-09-16 19:52:14 UTC ]
More news stories like this | News stories tagged with: #powerful voices #lead editor #anthology

Fans hope Marvel comic book improves Native representation

Native American comic book fans hope a new Marvel anthology by Native artists and writers will jump-start authentic representation in mainstream superhero fare Continue reading at ABC News

[ ABC News | 2020-08-29 15:14:44 UTC ]
More news stories like this | News stories tagged with: #native artists #anthology #comic book

Evening Standard to cut 115 jobs as Covid-19 hits advertising

Print edition of London paper will remain but focus will shift to digital and mobile platformsCoronavirus – latest updatesSee all our coronavirus coverageThe Evening Standard is to cut 115 jobs, a third of its staff, as the London freesheet seeks a dramatic reduction in costs to survive the... Continue reading at The Guardian

[ The Guardian | 2020-08-07 10:58:35 UTC ]
More news stories like this | News stories tagged with: #coronavirus pandemic #evening standard #latest updatessee #dramatic reduction

Readers have many opinions on how to cull your book collection — and also why you never should

Commenters responded to a recent essay about giving away books with a mix of philosophical musings and practical advice. Continue reading at The Washington Post

[ The Washington Post | 2020-08-01 12:00:00 UTC ]
More news stories like this | News stories tagged with: #recent essay #philosophical musings #practical advice

J.K. Rowling and the political poster: Edinburgh advertisement removed

A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
More news stories like this | News stories tagged with: #harry potter

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

Sponsored by Pushly 2020 wasn’t supposed to go quite like this. Whether digital natives or survivors of a decade-long shift away from legacy models, most large online publishers entered the year forecasting significant revenue growth and continued investment in more sophisticated digital... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #non-subscribers alike #users provide #email address #core strategy #melissa inman #meredith corp #browser notification #retention cycle #consumer sentiment #confident audiences #advertising partners #affiliate revenue #decision early #sources didn #public health #digital content #bonnier

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

From pop-up newsletters to creative new content initiatives, audience experts share tactics for moving new readers through the pipeline [sponsored by Pushly]. The post How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-29 07:33:30 UTC ]
More news stories like this | News stories tagged with: #sustained growth

How Publishers Are Converting a Spring Traffic Surge Into Sustained Growth

TikTok Names Sandie Hawkins as Its Head of U.S. Advertising

Sandie Hawkins, a former Adobe executive, joined TikTok as its new advertising chief in the United States. Hawkins, who was named gm of global business solutions for the social video app and parent company ByteDance, previously was vp and head of Americas for Adobe Advertising Cloud and CRO at... Continue reading at AdWeek

[ AdWeek | 2020-07-28 21:26:52 UTC ]
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OECD wins University Press Redux Sustainability Award

The Organisation for Economic Co-operation and Development is the first recipient of the University Press Redux Sustainability Award, for its digital discovery tool SDG Pathfinder. Continue reading at The Bookseller

[ The Bookseller | 2020-07-28 00:46:47 UTC ]
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When Reform Isn’t Enough: Afropessimism’s Argument for a New Society

This week, co-hosts Eric and Medaya talk to professor, writer, and revolutionary, Frank B. Wilderson III, whose latest book, Afropessimism, is a work of memoir and theory. Wilderson defines Afropessism, the ways it has been misrepresented and how it can shape our understanding of contemporary... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-07-20 16:30:05 UTC ]
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The real villain of Mary Trump’s family tell-all isn’t Donald. It’s Fred.

Review of ‘Too Much and Never Enough: How My Family Created the World’s Most Dangerous Man’ by Mary L. Trump Continue reading at The Washington Post

[ The Washington Post | 2020-07-09 13:20:12 UTC ]
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The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
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Bauer to Close Magazine Titles ‘Unlikely to be Sustainable’ After Covid-19

Magazine publisher Bauer is closing a number of titles as part of a review to “protect the long-term health” the Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-06-24 17:01:33 UTC ]
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Barstool Sports CEO on Why Advertisers Shouldn’t Be Scared of the Edgy Platform

Dave Portnoy launched Barstool Sports in 2003 as a print publication about sports gambling and fantasy sports projections. In the later 2000s, it became a company known for raunchy blog posts and throwing paint parties for college students at bars. Fast-forward to 2020, and it's one of the most... Continue reading at AdWeek

[ AdWeek | 2020-06-23 22:10:32 UTC ]
More news stories like this | News stories tagged with: #college students #digital media #print publication