Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It&rsquo;s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
News tagged with: #native advertising

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Advertising: Tales of Reading in Reintroducing a Color Device

Barnes & Nobles advertising campaign for the Nook Color, an e-reading tablet, features no company stores in the ads, a nod to changes in the publishing industry. Continue reading at The New York Times

[ The New York Times | 2011-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nook color #publishing industry

ABC Board Changes Advertising Requirement for Digital Magazines

Recognizing the fluid state of digital magazine publishing, the ABC board of directors has just modified a key requirement for qualifying a "replica" digital edition. Advertising in the print and digital editions no longer needs to be identical. The board's vote at their mid-March meeting was... Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital magazines #digital edition #digital editions

Data Shot: Condé Nast Boasts Most Individual Advertisers in 2010

Hearst was the 2010 group publisher's ad-page champ according to FOLIO: sister site minonline, while Condé Nast had the largest number of individual brand advertisers across five major consumer publishers, according to data from MagazineRadar. Continue reading at Folio Magazine