Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
News tagged with: #native advertising

Other Publishing stories related to: 'Opinion: Native Advertising As We Know It Isn't Sustainable'

Pamela Paul criticized for anti-trans opinion about the word 'woman'

After the former book editor of the New York Times published an Op-Ed decrying trans-inclusive language, the online literary community spoke out. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-07-07 19:21:33 UTC ]
More news stories like this | News stories tagged with: #literary community #book editor

Native American superhero comics leap stereotypes in a single bound

A bookstore in New Mexico fosters a community of Native artists, writers, and fans of the flourishing Indigenous comic book genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2022-06-27 14:59:00 UTC ]
More news stories like this | News stories tagged with: #single bound #native artists #comic book #bookstore

Media Buying Briefing: Sustainability once again takes center stage across digital media

Some digital media buyers are focusing on reducing the impact on the environment of digital marketing, even though clients aren't yet asking for that rigor. The post Media Buying Briefing: Sustainability once again takes center stage across digital media appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2022-06-06 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital marketing #digital media

Freelance Isn’t Free Act Passes in New York State

After being introduced as a bill back in February, the Freelance Isn't Free Act has been passed in New York State. The law is intended to establish and enhance the rights of freelance workers including authors, journalists, and other writers on contract. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #freelance isn #york state #free act

Adapting to Changes in Pay-per-Click Advertising

In this panel—scheduled for May 24, 3–4 p.m. ET, and moderated by Carlyn Robertson, marketing lead at BookBub—book marketing experts will discuss what’s changed in the world of digital advertising in the past year. Topics of discussion include how marketers can adapt as major ad platforms and... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-16 04:00:00 UTC ]
More news stories like this | News stories tagged with: #panel—scheduled #digital advertising

Fern syrup, stewed eel and native currant jam: this 1843 recipe collection may be Australia's earliest cookbook

A chance encounter in the National Library of Australia’s digital archive holds clues about an 1843 cookbook published in Parramatta. Continue reading at The Conversation

[ The Conversation | 2022-04-26 19:56:33 UTC ]
More news stories like this | News stories tagged with: #national library #cookbook

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this | News stories tagged with: #traditional tv #struck deals #creative types #nielsen

London Book Fair: IPA Focuses on Sustainability

The International Publishers Association's programming for London Book Fair centers on the SDG Publishers Compact. The post London Book Fair: IPA Focuses on Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-04 11:47:04 UTC ]
More news stories like this | News stories tagged with: #sustainability appeared #london book fair #publishers association's

Punk saved Sasha LaPointe's life. Her memoir on her Native roots helped her heal

Sasha LaPointe escaped a difficult childhood on a reservation by diving into Seattle punk. Her memoir, "Red Paint," finds solace in her Native roots. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-03-17 13:00:46 UTC ]
More news stories like this | News stories tagged with: #difficult childhood #memoir

'Freelance Isn’t Free' Bill Introduced in New York State

The bill, should it become law, would build upon the similarly-named act implemented in New York City in 2017, expanding the protections for freelancers state-wide. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bill introduced #freelance isn #york state

Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’ in this year’s upfront negotiations

Alternative measurement providers will mainly play the role of understudy to Nielsen’s measurements, but some advertisers will adopt them as primary currencies for individual campaigns and targeted ad buys. The post Advertisers, TV networks plan to set Nielsen alternatives as ‘shadow currencies’... Continue reading at Digiday

[ Digiday | 2022-01-31 05:01:00 UTC ]
More news stories like this | News stories tagged with: #upfront negotiations #nielsen

She has a bestseller and hit Netflix series. But Stephanie Land's 'Maid' isn't just about being a 'palatable poor person'

Stephanie Land, the author of 'Maid,' joins the L.A. Times Book Club on Jan. 25. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-01-19 19:34:16 UTC ]
More news stories like this | News stories tagged with: #stephanie land #times book

That “book exchange” making the rounds on Instagram again isn’t what it seems.

Over this past week, you might have seen a familiar message popping up on your friends’ Instagram stories: something to the effect of, “I’m looking for people to participate in a huge book exchange. You can be anywhere in the world. All you have to do is buy your favorite book (just one) and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-01-18 17:44:38 UTC ]
More news stories like this | News stories tagged with: #instagram stories #past week #favorite book

TikTok isn’t just for tearjerkers—it’s also for obscure 1930s literary puzzles, apparently.

This year, writers and publishers learned about the power of #BookTok—a literature-loving corner of TikTok where readers post videos inspired by the books they love. Viral trends involving certain books launched backlist titles to the top of the fiction charts; particularly, tearjerkers with... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-03 16:56:08 UTC ]
More news stories like this | News stories tagged with: #fiction charts #backlist titles

Arturia's V Collection instruments now have native M1 Mac support

It's now that much easier to use Arturia's softsynths on your brand new MacBook. Arturia has released a free V Collection 8.2 update that adds native support to the (currently discounted) suite for Macs with M1 processors. That should improve performance, as you might guess, but it could also... Continue reading at Engadget

[ Engadget | 2021-11-25 15:00:35 UTC ]
More news stories like this | News stories tagged with: #improve performance #important update #battery life #libraries

Ann Patchett on why she isn't doing a conventional book tour — possibly ever again

Bestselling author Ann Patchett talks about book tours, Tom Hanks and 'These Precious Days,' her new book of essays. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-11-23 14:00:12 UTC ]
More news stories like this | News stories tagged with: #book tours #ann patchett #tom hanks #precious days #bestselling author #book tour

Publishing industry 'needs to collaborate' to improve sustainability

The publishing industry needs to collaborate in order to improve its sustainability, because the size of the challenge is “so enormous” FutureBook audiences were told today.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-20 06:42:09 UTC ]
More news stories like this | News stories tagged with: #publishing industry

Wright's sustainability guide signed by Greenfinch

Greenpeace ambassador and former Harry Potter star Bonnie Wright's guide to changing habits and living more sustainably has been signed by Quercus imprint Greenfinch. Continue reading at The Bookseller

[ The Bookseller | 2021-11-19 15:44:54 UTC ]
More news stories like this | News stories tagged with: #harry potter

AAP to Amp Up Sustainability, Diversity Efforts

Following a recent board meeting, the Association of American Publishers has committed itself to amplifying its activities fostering sustainable publishing and diversity, equity, and inclusion efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-18 05:00:00 UTC ]
More news stories like this | News stories tagged with: #diversity efforts #american publishers #inclusion efforts

Hodder Education removes textbook over question about Native Americans

Hodder Education has withdrawn a textbook questioning if the treatment of Native Americans has been exaggerated, following complaints.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 13:19:43 UTC ]
More news stories like this | News stories tagged with: #native americans #hodder