Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
News tagged with: #native advertising

Other Publishing stories related to: 'Opinion: Native Advertising As We Know It Isn't Sustainable'

The Roadblocks of Native Advertising

Could native advertising be hitting a wall? Marketers and publishers continue to fall all over themselves to create messaging that doesn’t look like advertising and that doesn’t annoy the reader. But the format is facing growing pains. “Agencies aren’t ready to turn on a dime and do this,” Rey... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
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AOL CEO Says Scalability Is Needed in Native Advertising

For all the good native advertising does for brands, a big roadblock the digital ad form faces is its ability to scale, said AOL CEO Tim Armstrong at a breakfast event this morning in New York. "I think it's beneficial, overall, for brands. I think there's a danger, though, that native... Continue reading at AdWeek

[ AdWeek | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing community #long run #online services #user experience

Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

Co.Create joined The Atlantic Digital, Vice, Gawker, and College Humor in a talk about how publishers are approaching native advertising. “The truth is, it’s messy shit and there’s no easy way through it." That’s Vice Chief Creative Officer Eddy Moretti talking about the realities of creating... Continue reading at Fast Company

[ Fast Company | 2013-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #beautiful thing

Kellyanne Conway Isn't Wearing Wedding Ring, Says Husband George Isn't Either

However, the former White House adviser also said she and her husband spent the weekend together with family. Continue reading at The Huffington Post

[ The Huffington Post | 2022-05-31 16:22:57 UTC ]
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James Whiteside isn’t a typical ballet star, and his memoir isn’t a typical ballet story

The American Ballet Theatre star has written a thoughtful collection of essays that gives readers insight into what it means to defy categorization. Continue reading at The Washington Post

[ The Washington Post | 2021-08-19 12:00:00 UTC ]
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If It Isn't Great, It Isn't Dinner: PW Talks with Ina Garten

For her 10th cookbook, Ina Garten gets personal, gathering recipes for her husband of nearly 50 years, Jeffrey Garten, in 'Cooking for Jeffrey.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-19 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

Free content on the web can only survive if consumers stop using ad blocking software but advertisers need to stop their ‘pay and spray’ approachThe sale of the Financial Times marked an important milestone in traditional media continuing it transformation into the digital world. Many... Continue reading at The Guardian

[ The Guardian | 2015-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital world #publishing world #long time #media businesses

Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week tonight #hearst tower #business side #iconic titles #sports illustrated

Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at AdWeek

[ AdWeek | 2024-05-01 21:11:08 UTC ]
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Bologna 2024: How Children's Books Can Inspire Action on Sustainability

The Bologna Children's Book Fair hosted a panel discussion exploring the crucial role that children's literature can play in educating and empowering young readers to become vocal advocates and change agents for a sustainable future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Storytel’s 2023 Report: The Sound of Sustainability

'One hour of listening to an audiobook on Storytel emits 2.3 grams of CO2e,' the Swedish subscription streamer today reports. The post Storytel’s 2023 Report: The Sound of Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-28 21:37:15 UTC ]
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Sustainability at London Book Fair: The ‘Publishing 2030 Accelerator’

A final workstream in the Publishing 2030 Accelerator project publishes its findings on London Book Fair's second day, as CFOs are introduced to the concept. The post Sustainability at London Book Fair: The ‘Publishing 2030 Accelerator’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-13 07:22:14 UTC ]
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Opinion: When libraries like Gaza's are destroyed, what's lost is far more than books

Governments and outside organizations can do a lot to preserve collections when disaster is looming. Even so, a part of human identity is erased with each library bombed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-12-12 11:00:34 UTC ]
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When Eye-Reading Just Isn’t Working

Here are some ways to keep reading when your eyes just don't want to cooperate, even if you don’t have access to audiobook versions. Continue reading at Book Riot

[ Book Riot | 2023-12-06 11:32:00 UTC ]
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At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility

The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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'Freelance Isn't Free' Becomes Law in New York State

New York Governor Kathy Hochul has signed New York state bill S5026—known as the Freelance Isn’t Free Act, and intended to protect freelance workers including authors and journalists on contract—into law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-22 05:00:00 UTC ]
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How advertisers can deal with generative AI’s copyright conundrum

To what extent copyright law applies to generative AI tools is a legal gray area -- and cause for concern among companies using these tools for commercial purposes. Continue reading at Digiday

[ Digiday | 2023-11-20 05:01:00 UTC ]
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