Opinion: Native Advertising As We Know It Isn't Sustainable

The overwhelming majority of digital publishers (90 percent) have adopted or are considering adding native advertising to their sites. It’s seen as an effective tool by brands and advertisers, garnering 4.1 times more vi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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Edel Rodriguez Isn’t Afraid to Live With the Consequences

The political artist drew some of the most provocative images of the Trump presidency. “Worm,” his new graphic memoir of emigrating from Cuba to the U.S., skewers the powerful once more. Continue reading at The New York Times

[ The New York Times | 2023-11-08 10:02:04 UTC ]
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Myriam Gurba Isn’t Afraid of Being a Disruptor

In Myriam Gurba’s latest essay collection Creep, the Mexican American author interrogates both those who deceive, exploit, and oppress others as well as the culture that enables them. “People who hurt other people can be charming,” Gurba notes in the title essay. “It works in their favor.” In... Continue reading at Electric Literature

[ Electric Literature | 2023-10-26 11:00:00 UTC ]
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Ann Patchett Isn’t Parting With WordPerfect

The best-selling novelist refuses to yield when it comes to writing software, but she’s had a bit of a change of heart on Barnes & Noble. Continue reading at The New York Times

[ The New York Times | 2023-10-07 09:00:10 UTC ]
More news stories like this | News stories tagged with: #writing software #barnes noble

Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets

The Sustainable Business Report that Springer Nature released in April gets an update with new verifications of its targets from SBTi. The post Sustainability: SBTi Verifies Springer Nature’s Net Zero Targets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-06 00:23:48 UTC ]
More news stories like this | News stories tagged with: #springer nature

For premium publishers, proving an advertiser’s return on investment is more important than ever

Media execs took stage at the Digiday Publishing Summit to discuss the growing importance of ROI in ad campaigns this year. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #media execs #growing importance #ad campaigns #publishing summit

In a Blistering Opinion, Judge Officially Blocks Texas’ Book Rating Law

After nearly three weeks of waiting, federal judge Alan D. Albright delivered a 59-page written opinion holding that the controversial Texas law "misses the mark" by imposing a web of "unconstitutionally vague" requirements. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-19 04:00:00 UTC ]
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Judge rules that AI-generated art isn't copyrightable, since it lacks human authorship

A federal judge has agreed with US government officials that a piece of artificial intelligence-generated art isn't eligible for copyright protection in the country since there was no human authorship involved. "Copyright has never stretched so far [...] as to protect works generated by new... Continue reading at Engadget

[ Engadget | 2023-08-21 15:00:33 UTC ]
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Sustainability Takes Center Stage at C&C Offset

Being sustainable is more than just a company-wide initiative at C&C Offset, says deputy general manager Francis Ho. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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CONTEC Mexico: ‘Is the Publishing Industry Sustainable?’

In his opening keynote at CONTEC Mexico, Hugo Setzer has encouraged publishers to join the SDG Publishers Compact and work together. The post CONTEC Mexico: ‘Is the Publishing Industry Sustainable?’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-05 19:17:56 UTC ]
More news stories like this | News stories tagged with: #contec mexico #opening keynote #hugo setzer #publishing industry

Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Student chefs cook thousands of meals for Montreal's Native Friendship Centre

Aspiring chefs from the Pearson School of Culinary Arts cooked 3,000 meals as part of a collaboration that helps culinary students meet their course requirements while helping out at the centre. Continue reading at CBC

[ CBC | 2023-05-21 07:37:00 UTC ]
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West Baltimore native sees his parents’ interracial relationship as ‘testimony to the power of ordinary people to remake America’

CNN reporter and West Baltimore native John Blake wishes he could give a copy of his new memoir to his mother for Mother's Day. Continue reading at Baltimore Sun

[ Baltimore Sun | 2023-05-11 11:00:00 UTC ]
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This Alaska bookstore in Sarah Palin’s hometown isn’t backing down about its drag story time.

Respect and support to Wasilla, Alaska’s Black Birch Books, who’re getting a lot of online flack for announcing a drag story time in June. But despite a slew of negative, and sometimes threatening, comments and reviews, Black Birch owner Taylor Jordan is going on with the show. As she told... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 15:21:17 UTC ]
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Why Nielsen Isn’t Joining TV’s Latest Measurement Collaboration

Measurement's biggest player will not participate in the industry's latest effort to enable multiple currencies. The Joint Industry Committee (JIC)--formed earlier this year by OpenAP, along with a working committee of media agencies, premium video programmers, streaming platforms and trade... Continue reading at AdWeek

[ AdWeek | 2023-04-25 14:14:53 UTC ]
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The National Enquirer Unveils Its First-Ever Digital Advertising Strategy

Long a fixture of checkout queues and newsstand kiosks, the celebrity news publisher The National Enquirer will soon bring its salacious storytelling online for the first time in its 96-year-old history. The publisher, along with its sister sites Globe, National Examiner and The National... Continue reading at AdWeek

[ AdWeek | 2023-04-20 11:59:40 UTC ]
More news stories like this | News stories tagged with: #national enquirer #digital age #news publisher

How advertisers are addressing media wastage

Nicholas Greco, senior vice president, U.S. sales, Channel Factory The digital advertising industry is increasingly scrutinizing media wastage, and recent numbers highlight the extent of the issue. Next&Co’s annual Digital Media Wastage report revealed that $5.6 billion of digital ad spend... Continue reading at Digiday

[ Digiday | 2023-04-07 15:17:55 UTC ]
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Springer Nature Issues a New Sustainability Report

The 2022 'Sustainable Business Report' from the Springer Nature Group examines workforce dynamics and responses to the climate crisis. The post Springer Nature Issues a New Sustainability Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-04-05 20:42:53 UTC ]
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Rachel Martin on London Book Fair’s Sustainability Lounge

The new Sustainability Lounge at London Book Fair – its concept led by Elsevier's Rachel Martin – will run throughout the week. The post Rachel Martin on London Book Fair’s Sustainability Lounge appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-31 16:31:23 UTC ]
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Int'l Booksellers Discuss Sustainability, Representation in Prague

The inaugural RISE bookselling conference, organized by the European & International Book Federation, was held in Prague this past weekend. The first day focused on how bookselling can lessen its impact on the environment and become more inclusive. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-21 04:00:00 UTC ]
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