Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]

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Amazon MatchBook makes a big push for print book buyers to go digital

Amazon MatchBook, which lets customers who've previously bought the print edition of a book from Amazon score a digital copy on the cheap, is now open for business. Months in the making, the new service is a bold plan by Amazon to convert the world's stacks and stacks of books into digital... Continue reading at PC World

[ PC World | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big push #kindle format #dating back #makes sense


Pinterest And Your Personal Brand: 7 Steps To Pinning Your Life, Work, And Way To Success

Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to... Continue reading at Fast Company

[ Fast Company | 2013-10-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big brands #canine companions #business partner #news sites


New York Times Ad Chief: Branded Content Units Coming Soon

The New York Times is planning to step off the sidelines and into the world of native advertising online, where a growing list of traditional publishers have thrown their arms around sponsored or branded content.Meredith Kopit Levien, exec VP-advertising, said the Times is planning to introduce... Continue reading at Advertising Age

[ Advertising Age | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growing list #traditional publishers #branded content #redesigned website #ad products


Check Out the Top 10 Brands on Tumblr

Tumblr has work to do before becoming the next big marketing channel, but that hasn't stopped brands from getting on board with the hip publishing platform. Union Metrics shared a Top 10 list with Adweek after studying a month's worth of Tumblr activity in regards to Interbrand's top 100 ranking... Continue reading at AdWeek

[ AdWeek | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global brands #data points


Amazon Unveils Its MatchBook Print-and-Kindle Combo Deal

Amazon today launched the MatchBook program it announced last month, which lets owners of select print books bought on Amazon get the Kindle ebook versions for $2.99 or cheaper. Continue reading at AllThingsD

[ AllThingsD | 2013-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon unveils


On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek

[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hermione granger #fully formed


For Major Pubs, Will Print No Longer Be the Norm?

Format has been a long-simmering topic of debate in book publishing, and the question of when, and if, a title is published in hardcover, paperback, and/or digital has become even more pressing as bricks-and-mortar bookstores dwindle and ebook sales grow. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishing


When Print Trumps Digital

Former Wired editor Kevin Kelly says that he self-published his new book A Catalog of Possibilities in print because of the enduring power of a large, print book. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print book #enduring power


India’s Press Faces an Online Future

Two years ago, Samir Patil surveyed his publishing floor in Mumbai, one of 10 he owned, and saw death. It was not for a lack of lively activity. His company, ACK Media, shipped roughly six million books, magazines and DVDs across India every month. I ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million books


HGTV Magazine Tests Social Sharing Feature in Print

HGTV Magazine is jumping on the e-commerce and social sharing trend. Its November issue, which hits newsstands Oct. 22, will let readers shop and share from the pages using technology from digital watermarking provider Digimarc. Digimarc did a similar deal with Hearst Magazines sibling pub... Continue reading at AdWeek

[ AdWeek | 2013-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emarketer predicts #mobile devices #qr codes #social platform


Readers rally to protest online censorship of erotic books

Online booksellers like Amazon and Kobo have begun banning self-published titles featuring themes like incest and bestiality. But now, some readers complain, other erotic titles are disappearing as well. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


FTC returns money from online operation promising free gas

The U.S. Federal Trade Commission has begun to send more than 58,000 refund checks to consumers who lost money to Green Millionaire, a company that promised a free book explaining how to power cars and homes at no cost, but then billed customers for an online magazine they never ordered. The... Continue reading at PC World

[ PC World | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #district court #online magazine


WH Smith website back online

WH Smith's website is back online following an earlier suspension over abuse and rape themed ebooks found on its site. Continue reading at BBC News

[ BBC News | 2013-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wh smith


NewsCred Turns Brands And Marketers Into Publishers With NewsRoom

Although big media brands like The New York Times and The Economist aren't going away anytime soon, the online publishing industry increasingly includes brands, marketers, and independent journalists. With the launch of a new content network, the tech startup NewsCred wants to be the liaison... Continue reading at Fast Company

[ Fast Company | 2013-10-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content marketing #core business #media partners #fast company #entry point


How Trome’s Ladder Brand Strategy Made it the World’s Largest Spanish-Language Newspaper

In much of the INMA network worldwide, the focus is on big news brands producing life-changing, business-building journalism that transforms democracies and speaks truth to power. Yet among the other 99% of news publishers worldwide, the challeng ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-15 00:00:00 UTC ]
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Erie Times-News Releases iPad, iPhone, Android Apps and Mobile Web Powered by Whiz Technologies

Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #android apps #tablet apps #kindle fire #smartphone apps


Fairfax axes BRW print edition

Fairfax Media will stop printing BRW magazine but offer its content for free online, as the brand transitions into a digital property.     Continue reading at The Sydney Morning Herald

[ The Sydney Morning Herald | 2013-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fairfax media #free online #digital property


Can Digital and Print Peacefully Coexist in the World of Comic Books?

While digital distribution has roiled the newspaper, book publishing and music industries, a different story may be playing out in the world of comic books. Continue reading at Knowledge@Wharton

[ Knowledge@Wharton | 2013-10-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital distribution #comic books #book publishing


KODAK Stream Inkjet Technology Helps News UK Increase Reader Engagement

News UK (formerly News International) installed a new KODAK PROSPER S30 Imprinting System, bringing the total to 22 PROSPER S30s installed by the British newspaper publisher, a wholly owned subsidiary of News Corp.   The current publisher ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news uk #current publisher


Frankfurt Book Fair 2013: Debut From Joshua Ferris’s Wife Draws Buzz, Along With Co-Authored Iraq War Novel

Two more books drawing buzz at the fair include a debut novel by Joshua Ferris's wife, and a co-authored book about friendship and the Iraq war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joshua ferris #iraq war