Online-only News Brands Garner More “Buzz” than Print-Affiliated Counterparts

Online-only news sites received more—and more positive—online “buzz” than their print-affiliated counterparts in 2011, according to a data-mining tool developed by digital marketing agency Zeta Interactive. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-12-02 00:00:00 UTC ]

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Karten Nabs Two Big Buzz Books Pre-Frankfurt

In separate deals with agents at William Morris Endeavor, HarperCollins's Terry Karten acquired North American rights to two of the big buzz books drawing attention leading into the Frankfurt Book Fair. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #separate deals


McCann Melbourne Made Up a Word to Sell a Print Dictionary

What does it take to sell a new edition of a national dictionary? In Australia, one publisher is hoping a year-long guerilla marketing campaign and the birth of a word will be enough.Over the past year, McCann Melbourne has quietly been seeding a new word across the world-"phubbing." It's a term... Continue reading at Advertising Age

[ Advertising Age | 2013-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #paying attention #account executives #herald sun #united kingdom #latin america


Cottages & Gardens Launches New Print Publication in San Francisco

Cottages & Gardens Publications, publisher of high-end regional shelter titles, is launching a new magazine for the San Francisco market. Continue reading at Folio Magazine

[ Folio Magazine | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print publication


Memoir-based '12 Years a Slave' is getting major Oscar buzz

'12 Years a Slave,' which screened at the Toronto Film Festival, is already being discussed as an Oscar Best Picture frontrunner. The movie arrives in theaters Oct. 18. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-10-02 00:00:00 UTC ]
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Steven Soderbergh's Twitter Novella Is Now a Hardcover Book (But You Can Read It Online)

Retirement means a lot of different things to a lot of different people. For Steven Soderbergh, it has meant, turning his attention away from directing theatrical releases at a breakneck pace, and working on any number of other projects instead. One such project involved writing a novella on... Continue reading at Fast Company

[ Fast Company | 2013-09-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hardcover book #breakneck pace


Brands Are Discovering Crowdfunding as a Marketing Tool

Since launching in 2008, crowdfunding platform Indiegogo has become known as the provenance of creative types, scrappy startups and charitable campaigns. But now, big brands are seizing on it as a way to align themselves with popular causes. DC Entertainment’s We Can Be Heroes campaign raised... Continue reading at AdWeek

[ AdWeek | 2013-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #funding goals #working alongside #customer feedback


New branding for Faber

Faber has redesigned its word marque as part of a branding strategy designed to "future-... Continue reading at The Bookseller

[ The Bookseller | 2013-09-24 00:00:00 UTC ]
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News Corp. returns to black in final year before spinoff

News Corp., the publishing company that owns The Wall Street Journal, reported $506 million in net income for the fiscal year ended June 30, the last year before its split from Rupert Murdoch's entertainment operations.The profit, which amounted to 87 cents a share, compared with a loss of $2.08... Continue reading at Crains New York

[ Crains New York | 2013-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york-based company #company broke #net income #rupert murdoch #entertainment operations #york post


Reinventing Book Printing Toward a Hybrid Market

Even though the physical book market is more unpredictable than ever, “print is here to stay,” declares Stuart Applebaum, spokesman for Penguin Random House. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid market


Google patent filing describes tailored online book clubs, minus the wine

The phrase "virtual book club" may not conjure romantic visions of low-lit rooms and vintage wines, but you don't necessarily need those things to throw fancy words around. Amazon-owned Goodreads hosts user-created online clubs, but a Google patent application that's surfaced today imagines a... Continue reading at Engadget

[ Engadget | 2013-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #patent filing #financial rewards


Niche News Apps Reign Supreme on Smartphones

Mobile devices are fast becoming the preferred way for people to keep up on the news, but a new survey of consumers shows big usage differences by gender, app type and device. Men were much more likely than women to download news apps for the smartphone, while women often were more likely to... Continue reading at AdWeek

[ AdWeek | 2013-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile devices #carlos monteiro


Amazon's Kindle MatchBook will let consumers buy print and ebook versions together

The new program, which is scheduled to launch in October, would let Amazon users buy a discounted ebook for qualifying titles if they bought the print version as well. But many publishers have yet to come aboard. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-09-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle matchbook #ebook versions #print version


Amazon bundles print and ebooks

Amazon is to offer US shoppers the ability to obtain digital copies of previously purchased printed books for free or at a discount. Continue reading at BBC World

[ BBC World | 2013-09-04 00:00:00 UTC ]
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Amazon's Kindle MatchBook turns past print purchases into low-cost ebooks

It's yet another step in Amazon's merging of the physical and digital worlds—and another ploy for platform lock-in. Continue reading at PC World

[ PC World | 2013-09-03 00:00:00 UTC ]
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Amazon's New Offer: Discounted Kindle Versions of Print Books You've Already Bought

Amazon said on Tuesday that it will unveil a program that will let Amazon customers purchase the digital versions of print books they've already bought -- or will buy -- from Amazon, for $2.99 or less. The initiative, called Kindle MatchBook, will launch in October with at least 10,000... Continue reading at AllThingsD

[ AllThingsD | 2013-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print books #digital versions


BuzzFeed's Jon Steinberg Trumpets Shift to Hard News

Adweek: Tell me about BuzzFeed’s Social Storytelling program, which you launched in May. Jon Steinberg: It’s very much evocative of the kind of authorization and training programs that we did when I was at Google [where Steinberg was strategic partner development manager on the company’s small... Continue reading at AdWeek

[ AdWeek | 2013-08-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consume lots #full-time staff


Gap And Other Brands Are Already Using Facebook Gifs

Tech firm Giphy this morning tweeted that it had launched a Facebook GIFs product, and the digerati immediately buzzed with interest. Within a couple of hours, The Gap posted one of the first branded GIFs on the hugely popular social media platform and a handful of other brands are readying... Continue reading at AdWeek

[ AdWeek | 2013-08-29 00:00:00 UTC ]
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Kobo adds magazines, kids store to its online offerings

Kobo's not quite done with the news tonight. In addition to an e-reader, three tablets and Pocket integration, the Canadian-turned-Japanese company has also got some announcements on the content side of things. First up is the addition of magazines to its store, bringing titles from Conde Nast,... Continue reading at Engadget

[ Engadget | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kids store #content side #conde nast #wimpy kid #mobile app


Zite's Personalized News App Comes To Google Glass

Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent interview #fast company #tablet apps #media brands #app makers


Making News More LIke "Grand Theft Auto"

As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper stories #video game #news organizations #print version