There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a new ebook published by Zefr, the fast-growing YouTube content management company that boasts of a wealth of data on how brands, and fans of brands, use the platform. Beauty Gurus include YouTube vloggers like Michelle Phan, who have built huge followings with instructional videos and other beauty-product focused fare. Sneakerheads are a Web phenomenon characterized by people, usually guys, who obsessively collect vintage sneakers. Both Beauty Gurus and Sneakerheads like to chronicle and dramatize their shopping exploits on YouTube. Zefr's new ebook claims that YouTube is filled with such brand-passionate subgroups, which are just as obsessed as Twilight, Harry Potter and Veronica Mars fans ("Shippers" are people who root for particular romantic pairings, like say Harry Potter and Hermione Granger). "A fandom is a community based on a specific interest," said the report's author, Meredith Levine, a self-described Fanthropologist with an M.A. from UCLA in Critical Media Studies. "That interest can be a product, celebrity, destination, business, activity, you name it." Brand fans aren't that dissimilar to the vibrant communities that have built events like Comic-Con into massive... Continue reading at 'AdWeek'
[ AdWeek | 2013-10-28 00:00:00 UTC ]
Studio advertises for British and Irish children aged 9-11 to play Hogwarts heroes in ‘decade-long’ TV adaptationsHBO has kicked off its search for the next Harry Potter, Ron Weasley and Hermione Granger, with the studio posting an open casting call for its forthcoming TV adaptation.The casting... Continue reading at The Guardian
[ The Guardian | 2024-09-10 22:39:27 UTC ]
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From Grange Hill to the West End, via Eurovision and the Brit awards, the star has built multiple careers. She talks about stage-school pressure, TV diversity and playing Hermione in Harry Potter and the Cursed ChildMichelle Gayle was 10 months into her role as Hermione Granger in Harry Potter... Continue reading at The Guardian
[ The Guardian | 2021-10-13 08:41:05 UTC ]
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Aisling Fowler was watching her husband play a video game when inspiration for the heroine of her début novel first came to her. “He’s very keen to stress that he’s not a gamer,” she laughs, talking to me over video call from Sydney, where said husband is currently working. The female main... Continue reading at The Bookseller
[ The Bookseller | 2021-07-09 04:40:40 UTC ]
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For the second season of their National Geographic Channel anthology series "Genius," showrunner Ken Biller and producers Ron Howard and Brian Grazer turn their attention from Albert Einstein to Pablo Picasso. It's a fairly diverting if not really a convincing piece, slight and sometimes silly... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-24 00:00:00 UTC ]
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Hermione Granger has beaten Harry Potter to the number one spot for the public’s favourite character from the Harry Potter novels, with Severus Snape coming in second. Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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J.K. Rowling recently released a short story about the futures of such characters as Harry Potter, Ron Weasley, and Hermione Granger, while the new section of Universal Studios titled The Wizarding World of Harry Potter – Diagon Alley just opened to the public. J.K. Rowling also recently... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-07-09 00:00:00 UTC ]
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Harry Potter author JK Rowling appears to suggest the boy wizard would have been a better match for Hermione Granger than Ron Weasley in a new magazine interview. Continue reading at BBC News
[ BBC News | 2014-02-02 00:00:00 UTC ]
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There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows, Twihards and Harry/Hermione Shippers. These are just some of the insights revealed in a... Continue reading at AdWeek
[ AdWeek | 2013-10-28 00:00:00 UTC ]
More news stories like this