The National Rifle Association’s escalating legal feud with its longtime public-relations agency has taken a bizarre turn, with the gun lobby claiming that the PR firm stole a confidential PowerPoint presentation detailing its courtroom strategy. The new controversy centers on an April 29 executive session at the gun lobby’s annual meeting in Indianapolis. During the presentation, outside attorney William Brewer used PowerPoint slides to brief NRA directors on his firm’s strategy for pursuing a pending lawsuit against the marketing firm, Ackerman McQueen. Then came the alleged subterfuge: An employee of Brewer gave a thumb drive with the PowerPoint file to an audio-visual assistant at the meeting so he could load it onto a laptop computer to display. That AV man was an employee of Ackerman McQueen, who later “absconded with a digital copy of the presentation,” according to an NRA filing Thursday in Virginia state court. After an employee of Brewer’s firm realized the laptop was gone, he called the Ackerman employee, who said he had deleted the presentation, according to the filing. But two weeks later, Ackerman’s law firm notified an NRA attorney that he was in possession of not one but two thumb drives containing the PowerPoint. He said no one at his firm reviewed the document because it appeared confidential. He offered to destroy or deliver the drives. The NRA isn’t satisfied. It filed an emergency motion seeking to halt the lawsuit until it gets to the bottom of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-24 23:29:03 UTC ]
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Millennial women who grew up reading JK Rowling’s wizard series are driving sales in other genres as they reach their 20s and 30s, according to recent researchThe women switched on to books by Harry Potter are shaping the literary world, according to new research, boosting the market in... Continue reading at The Guardian
[ The Guardian | 2016-03-17 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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BuzzFeed's made a name for itself with a cross-platform distribution model that relies heavily on publishing to social platforms. Now, it's looking to leverage that reach for more brand dollars. During a keynote at South by Southwest Interactive, BuzzFeed's marketing chief Frank Cooper unveiled... Continue reading at AdWeek
[ AdWeek | 2016-03-13 00:00:00 UTC ]
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Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
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If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but... Continue reading at AdWeek
[ AdWeek | 2016-03-08 00:00:00 UTC ]
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Jonathan Taplin—producer of 'Mean Streets'—will lead Digital Book World's keynotes with a warning: publishing may be 'sleeping through a revolution.' The post Jonathan Taplin’s Drive for a ‘Digital Renaissance’: DBW Keynote appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-07 00:00:00 UTC ]
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Brexit will lead to “gross uncertainty, legal challenge and mess”, former business secretary Vince Cable has told the IPG Conference today in a discussion about the creative industries and business. Continue reading at The Bookseller
[ The Bookseller | 2016-03-04 00:00:00 UTC ]
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Non-traditional products and services are key for fulfillment providers, publishing clients alike, according to the 2016 Fulfillment Services Bureau Survey. The post Digital and Data Drive Growth in Fulfillment Services appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-04 00:00:00 UTC ]
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There are a lot of famous faces in this week’s compilation of new adverts including an appearance for IBM by Carrie Fisher; William H Macy in a Samsung commercial; Benicio Del Toro for Heineken; Joey Essex for Batchelors Cup a Soup; and Prince Charles and the Queen for The Body Shop! And once... Continue reading at The Guardian
[ The Guardian | 2016-03-03 00:00:00 UTC ]
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Demand for DC’s Super Hero Girls line has been so high the publisher is adding a second book to the program months before the first book in the series even publishes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews
[ Betanews | 2016-03-03 00:00:00 UTC ]
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The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday
[ Digiday | 2016-03-01 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company
[ Fast Company | 2016-02-26 00:00:00 UTC ]
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Helena Peacock, legal director for Penguin Random House UK and international, is retiring on 30th June after 23 years of service. Continue reading at The Bookseller
[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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"We know magazines work and we're willing to put our money where our mouth is," Meredith's Britta Cleveland tells Folio:. The post Major Publishers Bet on Power of Print Ads with Money-Back Guarantee appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-02-12 00:00:00 UTC ]
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The rise of ad blocking has forced publishers to re-examine not just their advertising, but also their paid models. Micropayments had a flurry of interest over the last few years, which went in hand with the rise of platforms like Blendle, but have so far failed to make any real difference to... Continue reading at Digiday
[ Digiday | 2016-02-10 00:00:00 UTC ]
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Tech publisher Wired, which found that more than 20 percent of its daily readers use ad-blocking software, thinks it's found a way to recoup some of that lost advertising revenue: start charging users for blocking ads. This morning, Wired began telling readers who use ad blockers it will... Continue reading at AdWeek
[ AdWeek | 2016-02-09 00:00:00 UTC ]
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