Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The ABA has created a new toolkit to help booksellers spread the message about the importance of localism to the finances of states and communities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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WH Smith is launching an exclusive book club with author and YouTube vlogger Zoe Sugg, known as Zoella, this summer. Continue reading at The Bookseller
[ The Bookseller | 2016-03-03 00:00:00 UTC ]
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Demand for DC’s Super Hero Girls line has been so high the publisher is adding a second book to the program months before the first book in the series even publishes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-03 00:00:00 UTC ]
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An increasing aversion to online ads amongst British adults is posing a threat to online publishers, new figures show. The latest figures from IAB in conjunction with YouGov reveal that more than one in five British adults, or 22 percent, are now using ad-blockers, representing a four percent... Continue reading at Betanews
[ Betanews | 2016-03-03 00:00:00 UTC ]
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The IAB and YouGov has found that 22 percent of U.K. adults have installed ad blockers, up from 18 percent in October. Although a silver lining for publishers is that 54 percent of users would turn off blockers in order to read content. Martin Ashplant, digital director at the Metro, points out... Continue reading at Digiday
[ Digiday | 2016-03-01 00:00:00 UTC ]
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The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
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As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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Barnes and Noble has revealed plans to launch a new "prototype" store later this year, a US conference has heard. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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U.K. self-publishing platform Reedsy launched the Reedsy Book Editor, an online editing and typesetting tool, and the site reports growing membership and new partnerships with Ingram and Kobo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-26 00:00:00 UTC ]
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Over 100 campaigners gathered last night to protest the eviction of London's Feminist Library from the building that has housed it for 30 years. Continue reading at The Bookseller
[ The Bookseller | 2016-02-26 00:00:00 UTC ]
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Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
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Penguin Random House has launched a "Creative Responsibility Manifesto", which includes a formal programme to improve diversity, in a bid to become a “force for good in society above and beyond” the books it produces. Continue reading at The Bookseller
[ The Bookseller | 2016-02-25 00:00:00 UTC ]
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Issuing a call for papers, Frankfurt Book Fair and Publishing Perspectives announce the seven-nation focus for 'The Markets' 2016. Regions highlighted include Southeast Asia, Europe, South America, and the Middle East. The post ‘The Markets’ Announced for 2016’s Global Summit at Frankfurt Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-25 00:00:00 UTC ]
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Google AMP officially launched today, and the search giant's new feature promises to help some mobile pages load more quickly and combat ad fraud. AMP stands for Accelerated Mobile Pages, an open-source project that's supported by major publishers like Daily Mail, social platforms such as... Continue reading at AdWeek
[ AdWeek | 2016-02-24 00:00:00 UTC ]
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Award-winning novelist Neil Griffiths is launching a new literary prize to celebrate “small presses producing brilliant and brave literary fiction” in the UK and Ireland - in part because he believes the publishing business model is "terrible". Continue reading at The Bookseller
[ The Bookseller | 2016-02-23 00:00:00 UTC ]
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The Republic of Consciousness prize has been launched by novelist Neil Griffiths, who intends to ‘guilt trip’ bestselling authors into contributingThe award-winning novelist Neil Griffiths is launching a new literary prize celebrating the “small presses producing brilliant and brave literary... Continue reading at The Guardian
[ The Guardian | 2016-02-22 00:00:00 UTC ]
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The big religion and spirituality books publishing in spring 2016, including a top 10 list chosen by PW's religion reviews editor. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Penguin is bringing out a new series of classic titles in a "compact, jewel-like format" called Pocket Penguins. The series - dubbed "the future of Penguin Classics" - will launch in May 2016, featuring titles such as Mrs Dalloway by Virginia Woolf and The Secret Agent by Joseph Conrad, priced... Continue reading at The Bookseller
[ The Bookseller | 2016-02-19 00:00:00 UTC ]
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Move to ‘give customers more control, choice and greater transparency’ will prompt concern among digital publishers and advertisersMobile company Three is to introduce ad blocking across its UK and Italian networks, making it the first major European operator to do so.Three has struck a deal... Continue reading at The Guardian
[ The Guardian | 2016-02-19 00:00:00 UTC ]
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YALLWest is coming, and if that doesn't mean anything to you, you're not a teen reader. Now in its second year, YALLWest is a book festival targeted at teens -- although it won't turn away grownups who like YA books, and younger readers are invited too. Set for Santa Monica April 30-May 1,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-02-18 00:00:00 UTC ]
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