Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Len Riggio, who built Barnes & Noble from a single store into the country's largest bricks-and-mortar bookseller, will retire after the company's September annual meeting. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-27 00:00:00 UTC ]
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Changes in technology like ad blocking, and the dominance of platforms like Facebook leave many publishers unsure of how they will make money. Continue reading at The New York Times
[ The New York Times | 2016-04-18 00:00:00 UTC ]
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#ad blocking
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Winners of the new awards honoring the best in independent magazine media to be revealed at the IMAG Annual Conference in San Francisco, May 11-13. The post MPA Announces Finalists for Inaugural “Imagination Awards” appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-15 00:00:00 UTC ]
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Telling Publishing Perspectives about her 'good, great partnership' with London's Quarto, Sharjah's Bodour bint Sultan Al Qasimi announces that Kalimat Quarto will begin distribution in early 2017. The post At London Book Fair Thursday: Kalimat & Quarto Announce Joint Imprint appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-14 00:00:00 UTC ]
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Amazon has announced its thinnest and lightest e-reader, the Kindle Oasis, "designed to feel weightless". Continue reading at The Bookseller
[ The Bookseller | 2016-04-14 00:00:00 UTC ]
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Chairman argues that negotiations with publishers led to ‘substantial changes’ to the regulator’s rules that have helped to achieve ‘effective regulation’Sir Alan Moses made a trenchant, and often witty, defence of his role as chairman of the Independent Press Standards Organisation (Ipso) on... Continue reading at The Guardian
[ The Guardian | 2016-04-13 00:00:00 UTC ]
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The Slate Book Review and the Center for Cartoon Studies are proud to announce the winners of the third annual Cartoonist Studio Prize. The winners were selected by Slate Book Review editor Dan Kois; the faculty and students at the Center for Cartoon Studies, represented by CCS Fellow Noah Van... Continue reading at Slate
[ Slate | 2016-04-09 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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'Access for international publishers to entirely new players,' says Frankfurt Book Fair's Juergen Boos on the StoryDrive program's expansion to Singapore. The post StoryDrive Asia Powers On: Announcing a Singapore Debut appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-04-08 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age
[ Advertising Age | 2016-04-07 00:00:00 UTC ]
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Orchard Books is launching its new 7+ series fiction, Secret Princesses, at Bologna. Continue reading at The Bookseller
[ The Bookseller | 2016-04-07 00:00:00 UTC ]
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Girls creator will join collaborator Jenni Konner and publisher Random House on ‘voice-driven’ list spinning off from their eponymous websiteActor and writer Lena Dunham has teamed up with publisher Random House to launch her own publishing imprint, Lenny.Launching in late 2017, Lenny will... Continue reading at The Guardian
[ The Guardian | 2016-04-06 00:00:00 UTC ]
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Online publishing platform The Pigeonhole is launching its first "disappearing book" with new Scandi crime thriller Victim Without a Face by Stefan Ahnhem (Head of Zeus). Continue reading at The Bookseller
[ The Bookseller | 2016-04-06 00:00:00 UTC ]
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Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek
[ AdWeek | 2016-04-05 00:00:00 UTC ]
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Sainsbury’s has launched a Spring ebook promotion, offering 99 titles for 99p each. Continue reading at The Bookseller
[ The Bookseller | 2016-04-05 00:00:00 UTC ]
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We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native... Continue reading at Digiday
[ Digiday | 2016-04-01 00:00:00 UTC ]
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The judges for the 2016 National Book Awards include novelists Karen Joy Fowler and Jesmyn Ward, author and former TV host Melissa Harris-Perry, and poet Jericho Brown. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-01 00:00:00 UTC ]
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From a user's perspective, Facebook Instant Articles are a no-brainer. Just tap the relevant link in your News Feed and the piece is visible immediately. Brilliant. For publishers, however, the feature is a little more complicated. There's a trade-of... Continue reading at Engadget
[ Engadget | 2016-03-31 00:00:00 UTC ]
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