Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
Applications from 100 candidates in 34 countries were received this year, Frankfurt administrators choosing 16 participants to become the fair's fellows in October. The post Record Number of Applications: Frankfurt Book Fair Announces Its 2016 Fellows appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-06-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#record number
We preview the season’s most notable titles, which include a memoir by Tim Tebow, a new devotional by Sarah Young, historical accounts of atheism and biblical translation, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#notable titles
#tim tebow
#sarah young
HarperCollins UK is to open applications for 12-month training contracts targeted at black, Asian and minority ethnic graduates from tomorrow. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harpercollins uk
Magazines and Books Retail Association will cater to magazine and book publishers, national distributors, wholesalers, and retailers. The post PBAA and IPDA Announce Merger appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#partner publishers
#brand-safe environments
#start trading
Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#first-party data
A recent campaign success story for Feeding America could shed light on how consumers are using devices and which publishers are actually driving traffic. Working with the Ad Council and Facebook's Atlas measurement platform, the Chicago-based nonprofit launched an eight-week digital campaign... Continue reading at AdWeek
[ AdWeek | 2016-06-20 00:00:00 UTC ]
More news stories like this |
Springer Nature has launched its first non-journal product since the merged company was formed last year. Continue reading at The Bookseller
[ The Bookseller | 2016-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#research tool
#springer nature
When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bernie sanders
#exploratory trip
#curious crowd
#college-town bookstore
#listened politely
#destroying america
#angry aria
When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#bernie sanders
#exploratory trip
#curious crowd
#college-town bookstore
#listened politely
#destroying america
#angry aria
A petition against Haringey Council’s proposals to move the library on Muswell Hill to a different site has garnered the support of more than 2,000 signatures in three days. Continue reading at The Bookseller
[ The Bookseller | 2016-06-16 00:00:00 UTC ]
More news stories like this |
A new report that used eye tracking to understand user engagement with mobile video suggests certain types of video ads on publishers' websites perform better than those on social media. According to a study by Teads, a video technology platform that works with many of the world's top... Continue reading at AdWeek
[ AdWeek | 2016-06-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$100 million
#ad formats
Gilead Publishing, a newly formed Christian fiction house, announced the titles of four books scheduled to publish between October and November 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#gilead publishing
#books scheduled
J-14 Decorate and Star-tastic Coloring Book hit newsstands July 18 with an initial run of 200,000 copies each. The post Bauer Launches New Pair of Pre-Teen Magazines appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#initial run
Next month Penguin Random House Children’s is adding 20 titles to its ‘A Puffin Book’ collection of classic children’s books, including titles by Penelope Lively and Noel Streatfeild. Continue reading at The Bookseller
[ The Bookseller | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#puffin book
#titles announced
#classic children
#including titles
#noel streatfeild
The performing arts publisher Hal Leonard has launched a website serving as a new digital hub for the arts community. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital hub
The EA Originals program expands the company's publishing business with a focus on small, innovative teams, and it's kicking off with a nature-focused game called Fe. It's a stylish, polygonal 3D romp through an enchanted forest that appears to hide... Continue reading at Engadget
[ Engadget | 2016-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing business
#enchanted forest
The German publisher continues to focus on building its digital subscription business with $250m purchase of research companyAxel Springer has snapped up market research firm eMarketer in a $250m (£173m) deal as the German publisher continues to focus on building its digital subscription... Continue reading at The Guardian
[ The Guardian | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business insider
#media group
EveryLibrary is the only national political action committee fighting for libraries at the local level. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#national campaign
#local level
A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#poster campaign