Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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The new unit will be overseen by Chitra Bopardikar, who handled international sales and business development for PGW, and will provide publishers with international sales and marketing services. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-08 00:00:00 UTC ]
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Neil Gaiman, Philip Pullman, Chris Riddell and Malorie Blackman are amongst more than 500 people who have signed an open letter calling for more children’s book coverage in newspapers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-06 00:00:00 UTC ]
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Four independent publishers have come together to form the Northern Fiction Alliance, a cohort assembled to showcase the output of northern indie presses to the international market in an attempt to “level the playing field” and promote regional diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-08-05 00:00:00 UTC ]
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Joanna Cannon and The Writers’ Workshop are to finance an unpublished author to attend the Festival of Writing 2016, an annual writing conference for unpublished writers. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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The Publishers Association, in partnership with London Book Fair, is launching a conference about inclusivity and diversity in publishing. Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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Simon & Schuster will publish Hillary Clinton and Tim Kaine’s official campaign book, 'Stronger Together,' on September 6. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-04 00:00:00 UTC ]
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As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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Gap has come under fire in the U.K. for a sexist marketing campaign that labels a little girl a "social butterfly" and a small boy a "little scholar."The email campaign to promote "first big day" at school styles for toddlers was spotted by Let Toys Be Toys, an online group that lobbies the U.K.... Continue reading at Advertising Age
[ Advertising Age | 2016-08-03 00:00:00 UTC ]
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The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners, the company confirmed Monday.These are Facebook's first ads that get served directly inside videos on the social network. "We're running a small test where a group of publishers... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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Quercus has added a new title to its Enid Blyton for Grown-Up series due out this November, with the Famous Five’s friendship now set to be challenged by divisions over the thorny subject of Brexit. Continue reading at The Bookseller
[ The Bookseller | 2016-08-02 00:00:00 UTC ]
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Central London was once again full of wizards, Harrys, Hagrids and Hermiones last night (30th July) as Waterstones Piccadilly and Foyles on Charing Cross Road held extravagant parties to celebrate Little, Brown’s publication of Harry Potter and the Cursed Child– surely already the fastest... Continue reading at The Bookseller
[ The Bookseller | 2016-07-31 00:00:00 UTC ]
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Two former Dalmatian Press and Bendon Publishing executives, have started a new publishing company and a new children’s imprint. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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Ingram Content Group has launched Ingram Academic Services. It is the first joint initiative following Ingram's purchase of the Perseus distribution business. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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A longtime seatmate on the Northeast Corridor, Arrive magazine leaves the station. The post Amtrak to Launch New National Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-07-25 00:00:00 UTC ]
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Buster Books, the children’s imprint of Michael O’Mara Books, has launched a free colouring app. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Swedish book chain Pocket Shop has opened its first UK store, offering 25% off titles. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The Madeleine Milburn Literary Agency is to launch a competition to find unpublished authors. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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Hachette Children’s Group (HCG) is to launch two new imprints in 2017: Pat-a-Cake, which will publish early learning titles for the pre-school market; and Wren & Rook, which will produce non-fiction for young readers up to YA age. Continue reading at The Bookseller
[ The Bookseller | 2016-07-22 00:00:00 UTC ]
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The Quarto Group has announced changes to its leadership structure with three new positions, including a promotion for Ken Fund to the role of chief operating officer. Continue reading at The Bookseller
[ The Bookseller | 2016-07-21 00:00:00 UTC ]
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