Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Emma Finnigan, previously William Heinemann and Windmill publicity director at Penguin Random House, has launched her own PR agency: Emma Finnigan PR. Continue reading at The Bookseller
[ The Bookseller | 2016-09-27 00:00:00 UTC ]
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French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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The world of digital advertising might be “mobile first,” but it’s increasingly setting its sights on the physical realm.This week, Facebook introduces a new mobile ad capability that aims to encourage in-store traffic and purchases — while also courting bricks-and-mortar advertisers. The product... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-09-24 00:00:00 UTC ]
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Trapeze, one of Orion’s newest imprints, is holding a week-long series of events to celebrate its official launch, featuring authors including Madeline Shaw, Rubyetc, David Barnett and Daniel Cole. Continue reading at The Bookseller
[ The Bookseller | 2016-09-23 00:00:00 UTC ]
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The creator of the wildly popular Assassin's Creed franchise is launching an in-house publishing line that will debut in November with two titles based on the action-adventure game. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-22 00:00:00 UTC ]
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Kensington Publishing Corp. will begin publishing science fiction and fantasy ebooks this fall with the launch of Rebel Base Books, a digital-only imprint to be overseen by editor Martin Biro. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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The Bookseller has launched its annual tracker of the publishing industry's transformation, the FutureBook Digital Census. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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Travel guidebook publisher Lonely Planet has announced the launch of imprint Lonely Planet Food, which will house all of the company's food-related books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-20 00:00:00 UTC ]
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A new independent press that will publish high-quality paperback translations of Scandinavian novels for the UK market will launch its first title next month. Continue reading at The Bookseller
[ The Bookseller | 2016-09-19 00:00:00 UTC ]
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German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
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Looking to revitalize its comics for a new generation of readers, DC is launching Young Animal, a new imprint of edgy superhero titles under the direction of pop music star Gerard Way. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Caldecott Medalist and five-time Caldecott Honor artist Jerry Pinkney will act as a judge and the inaugural artist mentor for the first annual Little, Brown Emerging Artist Award. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-16 00:00:00 UTC ]
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Facebook Audience Network is growing by rejecting many of the beliefs held sacred by the ad tech world: It doesn't rely on cookies, it doesn't run real-time bidding, and it doesn't serve desktop display ads. As fast growing as it is, FAN is taking ad control away from publishers and advertisers... Continue reading at Digiday
[ Digiday | 2016-09-15 00:00:00 UTC ]
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An outpouring of support from bestselling authors to raise money for a children's bookseller with cancer led the Nashville store to hold a larger auction to support the Book Industry Charitable Foundation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-15 00:00:00 UTC ]
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The Reading Agency is launching a project to provide reading activities for older people thanks to a £2.1m grant from the Big Lottery Fund. Continue reading at The Bookseller
[ The Bookseller | 2016-09-15 00:00:00 UTC ]
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Travel guidebook publisher Lonely Planet has launched Lonely Planet Food, a new imprint devoted to the company’s list of food and drink titles, for "people at home who are keen to experience world food at its most authentic". Continue reading at The Bookseller
[ The Bookseller | 2016-09-14 00:00:00 UTC ]
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The Man Booker Prize shortlist of six titles is out today (September 13). In October, Frankfurt Book Fair will have three events in recognition of the prize's international influence. The post UK’s Man Booker Prize Shortlist of Six Titles Is Announced appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-13 00:00:00 UTC ]
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More than 50,000 ad-tech execs, companies and marketers are in the Rhine-Ruhr city of Cologne, Germany this week for the annual Dmexco conference to talk about global trends, new technology and industry issues like ad blocking. Compared to other tech conferences like CES and Mobile World... Continue reading at AdWeek
[ AdWeek | 2016-09-13 00:00:00 UTC ]
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The Booksellers Association is set to launch a new book prize to coincide with the annual Books Are My Bag campaign, asking readers to vote for their favourite books of the year across five categories. Continue reading at The Bookseller
[ The Bookseller | 2016-09-13 00:00:00 UTC ]
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The longlist has been announced for the 2016 National Book Award for Young People's Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-12 00:00:00 UTC ]
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