Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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Of an initial 156 books, the jury in the 25,000-euro German Book Prize has selected 20 titles 'linguistically diverse' titles for the longlist. The post German Book Prize Announces a 20-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-24 00:00:00 UTC ]
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Bloomsbury is launching 'First Birds', nature charity The RSPB's first app for children. Continue reading at The Bookseller
[ The Bookseller | 2016-08-23 00:00:00 UTC ]
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Trinity Mirror is on a mission to drive up programmatic ad yields, and it's using a mix of methods to do so. Its relatively new programmatic team has been using data insights as a lead generation tool to court big brands like Nestle. It's also assigned people dedicated solely to monitoring yield... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Jeff Kinney’s global tour to promote the release of book 11 in the Diary of a Wimpy Kid series (Puffin) will kick off on 1st November and will include more than 20 stops on three continents. Continue reading at The Bookseller
[ The Bookseller | 2016-08-19 00:00:00 UTC ]
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TriPlay CEO Tamir Koch hopes eStories will attact audiobook consumers through low prices and more device choices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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The mega-retailer has opened a dozen pickup locations to date, but it has yet to open its second Amazon Books, which was slated to be ready this summer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-19 00:00:00 UTC ]
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In the UK, Nielsen's ISBN program has stepped into the digital age with what it describes as sure-footed grace. In the US, an internationally placed STM content platform is bought by a customer. The post International Industry Notes: Shopping at Nielsen, Wiley’s Purchase appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-19 00:00:00 UTC ]
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Wattpad is allowing writers to generate income from stories posted on their site through external adverts. Continue reading at The Bookseller
[ The Bookseller | 2016-08-18 00:00:00 UTC ]
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The online reading and writing community is launching Wattpad Futures, a program that will run paid advertising in a selection of the stories posted on its website. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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The owners of The Big Green Bookshop are to launch a YouTube channel next month that will feature videos showcasing a “mix of the strangeness” that goes on at the shop. Continue reading at The Bookseller
[ The Bookseller | 2016-08-17 00:00:00 UTC ]
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Since the Broad opened last September, Yayoi Kusama’s “Infinity Mirrored Room” — with its reflective walls, pools of water and glimmering, outer-space-like crystal LEDs — has been the museum’s social media star, a popular art-selfie backdrop for visitors, particularly millennials posting on... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-16 00:00:00 UTC ]
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A public consultation has formally been launched by the European Commission to address the inconsistency in VAT rates on print and electronically supplied publications. Continue reading at The Bookseller
[ The Bookseller | 2016-08-13 00:00:00 UTC ]
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HQ is launching the paperback of Hello! editor-in-chief Rosie Nixon’s debut novel The Stylist with an augmented reality app developed by TimeSlice Films. Continue reading at The Bookseller
[ The Bookseller | 2016-08-12 00:00:00 UTC ]
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Adblock Plus said on Thursday that its community had already found a workaround to the anti-ad-blocking tech that Facebook announced just Tuesday, though Facebook countered that the fix erases more than just ads.This was just an early counter-strike in what is likely to be a drawn-out contest... Continue reading at Advertising Age
[ Advertising Age | 2016-08-11 00:00:00 UTC ]
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A new independent publisher dedicated to mental health welfare, Trigger Press, is to publish its first title in September. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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Scottish Book Trust has launched an award that recognises outstanding contributions to Scottish children’s literature. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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Bloomsbury is set to celebrate 20 years of Harry Potter with a year-long campaign, including special anniversary publishing and new projects with key partners. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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News Corp., the Wall Street Journal and New York Post publisher controlled by billionaire Rupert Murdoch, reported fiscal fourth-quarter profit that missed analysts' estimates as a decline in ad sales outweighed an increase in digital revenue in its real estate business.Earnings, excluding some... Continue reading at Advertising Age
[ Advertising Age | 2016-08-09 00:00:00 UTC ]
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Let publishers take the polite or guilt-trip approach to ad blockers. Facebook is coming down hard, saying it's going to force ad blockers to see ad messages, like it or not. It could be a rallying cry for publishers but will also likely escalate the arms race with tech companies, observers... Continue reading at Digiday
[ Digiday | 2016-08-09 00:00:00 UTC ]
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