Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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WriteNow, a Penguin Random House campaign to find, mentor and publish new authors from communities under-represented on bookshelves, has opened for applications in Manchester and the West Midlands. Continue reading at The Bookseller
[ The Bookseller | 2016-10-06 00:00:00 UTC ]
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Among the nominees for this year's awards, which will be given out on November 16, are Colson Whitehead, Viet Thanh Nguyen and Peter Gizzi. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-06 00:00:00 UTC ]
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A new venture is in the works for Archipelago Books – Elsewhere Editions, a children's imprint – with its first titles to be released in spring 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-06 00:00:00 UTC ]
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On Thursday morning, the National Book Foundation narrowed its longlist down to five finalists for the National Book Award for Young People's Literature. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-06 00:00:00 UTC ]
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The newly-named group of businesses is comprised of Abrams gift and stationery line, and the publisher's ebook and digital businesses. Jess Brailer will oversee the unit as v-p and publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-06 00:00:00 UTC ]
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Season of Stories will be an 11-week email newsletter presenting serialized daily excerpts from works of short fiction by authors like Anthony Marra and Chimamanda Ngozi Adichie. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
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Amazon has just announced one more compelling reason to consider a Prime membership -- "Prime Reading". As a Prime member, you now have unlimited access to over a thousand books, current issue magazines, comics, Kindle Singles, and more. With access from any device – including your phone,... Continue reading at PC World
[ PC World | 2016-10-05 00:00:00 UTC ]
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The new imprint will publish "commercial women’s fiction with a relationship element woven through,” Harelquin said. First titles are due out in September 2017. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-10-05 00:00:00 UTC ]
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Sigalit Hart, a children’s storyteller and producer, has launched an online TV channel dedicated to children’s books. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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DK is launching an audio app this month providing free walking tours of "two of the most visited cities in the world" - London and New York. Continue reading at The Bookseller
[ The Bookseller | 2016-10-04 00:00:00 UTC ]
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MTV is rolling out three new short-form video series on its international Snapchat Discover channel this fall. It has six more in development and plans to bring more of that production in-house (two initial series, “Show Us Ur Phone” and “MTV Threads,” were made with outside production... Continue reading at Digiday
[ Digiday | 2016-10-04 00:00:00 UTC ]
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Facebook's measurement problem goes beyond video. The social giant's data sharing practices as a whole are a sticking point with publishers. The chief things they want Facebook to share are more data on Instant Articles; how content performs by subject matter; and information on live video... Continue reading at Digiday
[ Digiday | 2016-10-03 00:00:00 UTC ]
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Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at AdWeek
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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The Book Marketing Society is launching the second series of its Masterclasses with publisher and consultant James Spackman, after the success of the original events earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
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A Game of Thrones: Enhanced Edition, available through Apple from Thursday, promises ‘a world of additional content’ including sigils, family trees and glossariesGeorge RR Martin has hailed “an amazing next step in the world of books” as he announced publication of a new digital edition of A... Continue reading at The Guardian
[ The Guardian | 2016-09-29 00:00:00 UTC ]
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Comedians, spoken word artists and a gospel choir entertained guests at the launch of Robyn Travis' debut novel Mama Can't Raise No Man at the Hackney Empire in London. Continue reading at The Bookseller
[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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Academic publisher Elsevier has launched a free online resource to provide concrete data on the impact of Brexit on the research world. Continue reading at The Bookseller
[ The Bookseller | 2016-09-29 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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Celebrating gorgeous design and uncompromising journalism in print and digital magazine media. The post Announcing the 2016 Eddie & Ozzie Award Finalists appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-28 00:00:00 UTC ]
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