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In the 1930s, legendary public relations counsel Edward Bernays was hired by a consortium of publishers. They asked him to help with the deceptively straightforward goal of selling more books. Perhaps they had a conventional campaign in mind, but Bernays was never one to settle for ordinary... Continue reading at 'The Bookseller'
[ The Bookseller | 2020-03-12 14:57:00 UTC ]
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DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon. Continue reading at 'The Bookseller'
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at 'The Bookseller'
[ The Bookseller | 2016-06-09 00:00:00 UTC ]
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Stephen Fry is supporting libraries by appearing in a new poster campaign from the Chartered Institute of Library & Information Professionals (CILIP). Continue reading at 'The Bookseller'
[ The Bookseller | 2016-05-25 00:00:00 UTC ]
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#stephen fry
#chartered institute