We need architects, not posters

In the 1930s, legendary public relations counsel Edward Bernays was hired by a consortium of publishers. They asked him to help with the deceptively straightforward goal of selling more books. Perhaps they had a conventional campaign in mind, but Bernays was never one to settle for ordinary solutions. While most marketing professionals pride themselves on their ability to link their products to new consumer behaviours, Bernays took the reverse approach: he shifted behaviour to fit the product. Faced with the challenge of selling more books, he didn’t launch a poster campaign. Continue reading at 'The Bookseller'

[ The Bookseller | 2020-03-12 14:57:00 UTC ]

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We need architects, not posters

In the 1930s, legendary public relations counsel Edward Bernays was hired by a consortium of publishers. They asked him to help with the deceptively straightforward goal of selling more books. Perhaps they had a conventional campaign in mind, but Bernays was never one to settle for ordinary... Continue reading at The Bookseller

[ The Bookseller | 2020-03-12 14:57:00 UTC ]
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DK celebrates Nickelodeon nostalgia titles with 'immersive' poster campaign

DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon. Continue reading at The Bookseller

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Anger over Penguin's 'anti-Russian' poster campaign

A Penguin Classics poster campaign featuring a quote from Ivan Turgenev's Fathers and Sons has been accused of stirring up "ethnic hatred". Continue reading at The Bookseller

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