In the 1930s, legendary public relations counsel Edward Bernays was hired by a consortium of publishers. They asked him to help with the deceptively straightforward goal of selling more books. Perhaps they had a conventional campaign in mind, but Bernays was never one to settle for ordinary solutions. While most marketing professionals pride themselves on their ability to link their products to new consumer behaviours, Bernays took the reverse approach: he shifted behaviour to fit the product. Faced with the challenge of selling more books, he didn’t launch a poster campaign. Continue reading at 'The Bookseller'
[ The Bookseller | 2020-03-12 14:57:00 UTC ]
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In the 1930s, legendary public relations counsel Edward Bernays was hired by a consortium of publishers. They asked him to help with the deceptively straightforward goal of selling more books. Perhaps they had a conventional campaign in mind, but Bernays was never one to settle for ordinary... Continue reading at The Bookseller
[ The Bookseller | 2020-03-12 14:57:00 UTC ]
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#poster campaign
Netflix's 'One Piece' is based on the popular manga series of the same name by Eiichiro Oda, who is also an executive producer of the show. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-01-30 17:14:27 UTC ]
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#executive producer
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Mary-Alice Daniel has been on a journey, literally, across continents. She documents her experiences in A Coastline Is an Immeasurable Thing, which is a memoir about places, from which she has been uprooted, assimilated into, revisited, and settled, giving the reader a close look into the lives... Continue reading at Electric Literature
[ Electric Literature | 2022-12-05 12:00:00 UTC ]
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Vintage has created a poster display for the new graphic edition of Timothy Snyder’s On Tyranny (Bodley Head) in London’s Newington Green area. Continue reading at The Bookseller
[ The Bookseller | 2021-11-06 00:29:44 UTC ]
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News and Events The first-place winning design in the 2021 Neustadt Lit Fest poster design project by Sydney Sleeper University of Oklahoma students Sydney Sleeper, Andie Trillo and Jamie McCarley have been awarded first, second and third place,... Continue reading at World Literature Today
[ World Literature Today | 2021-07-21 14:32:49 UTC ]
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#featured writers
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#neustadt prizes
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“The Art of the National Parks” is a collection of screen-printed posters portraying the Badlands and beyond. Continue reading at The Washington Post
[ The Washington Post | 2021-07-20 12:00:00 UTC ]
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Movie posters have always had a space on walls. Why not also add some rad book cover posters, too? Continue reading at Book Riot
[ Book Riot | 2020-11-11 11:37:00 UTC ]
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A poster supporting the Harry Potter author, paid for by an anti-trans activist, was removed from an Edinburgh train station for being too political. Continue reading at Los Angeles Times
[ Los Angeles Times | 2020-07-31 17:57:33 UTC ]
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“The Poster,” edited by Gill Saunders and Margaret Timmers of the Victoria & Albert Museum in London, is a beautiful survey of the medium. Continue reading at The Washington Post
[ The Washington Post | 2020-05-21 14:34:13 UTC ]
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Is this a simulation? The manga series Akira, created by Japanese Artist Katsuhiro Otomo, and first published in 1982, was set in the future: 2019. And though written long before a host city announcement was made, the backdrop for the action in Akira is eerily accurate: it took place during... Continue reading at Fast Company
[ Fast Company | 2020-01-13 10:00:53 UTC ]
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Welcome to the latest edition of Ad Age Publisher’s Brief, our roundup of news from the world of content producers across digital and print. Joining us late? Here’s the previous edition. Driving force The September issue of Hearst Magazines’ Road & Track includes a cool little bonus for... Continue reading at Advertising Age
[ Advertising Age | 2019-08-14 18:25:45 UTC ]
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Jeffrey Fleishman is a career storyteller. In 1997, when he was a reporter for the Philadelphia Inquirer, the Pulitzer Prize board chose him as a finalist in feature writing, citing a vivid account of the flight of a group of Tibetan Buddhist monks and nuns fleeing Chinese soldiers (Fleishman... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-05 00:00:00 UTC ]
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James Verdesoto is a graphic designer who's masterminded the visual marketing for countless movies, including iconic posters for "Pulp Fiction" (when he was creative director at Miramax), "Girl, Interrupted" and "Ocean's Eleven." Today, Vanity Fair puts him to great use with the release of... Continue reading at Advertising Age
[ Advertising Age | 2019-03-12 00:00:00 UTC ]
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#dark knight
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A cartoon-laden design advertising the worthy race drama in the Philippines is too bad to be true. Could this be the late PR boost the film needs?Green Book is slowly emerging as one of the big villains of Oscar season. Second only to the unimpeachable cruddiness of Bohemian Rhapsody, Green Book... Continue reading at The Guardian
[ The Guardian | 2019-02-04 00:00:00 UTC ]
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#lead character
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DK has partnered with Jack Arts to create a poster installation celebrating the publication of its new humour titles with Nickelodeon. Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Stan Lee, the creative dynamo who revolutionized the comic book and helped make billions for Hollywood by introducing human frailties in superheroes such as Spider-Man, the Fantastic Four and the... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2018-11-13 00:00:00 UTC ]
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#stan lee
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Architecturally significant homes in Los Angeles are not all modern glass boxes or Frank Gehry futurism. That’s exactly the point of the new 12-volume book series “Master Architects of Southern California 1920-1940” by Marc Appleton, Bret Parsons and Steve Vaught. The second book to be released... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-10-20 00:00:00 UTC ]
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#golden era
Penguin is partnering with Jack Arts and Audible to celebrate the paperback publication of Mohsin Hamid's Exit West (Viking) with an interactive poster installation on Commercial Street, London. Continue reading at The Bookseller
[ The Bookseller | 2018-02-15 00:00:00 UTC ]
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#exit west
#mohsin hamid