Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
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One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek
[ AdWeek | 2015-12-09 00:00:00 UTC ]
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Mental Floss incorporates a Toyota-sponsored takeover into its December issue, boosts revenue over a standard issue by almost 40 percent. The post How One Publisher Handles Native Ads in Print appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-08 00:00:00 UTC ]
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With its new YA imprint Loqueleo launched in Guadalajara, Spanish publisher Santillana targets 100 million pupils in Spain and Latin America. The post Santillana Launches Loqueleo, Children’s & YA Imprint appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-08 00:00:00 UTC ]
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A group of booksellers and publishers have launched the Asociación de Librerías de México, aimed at uniting, protecting and promoting the sector. The post Bookseller Association Launches in Mexico appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-08 00:00:00 UTC ]
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In-image advertising will arrive across the publisher's digital portfolio. The post Time Inc. Partners with GumGum to Overlay Ads on Images appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-04 00:00:00 UTC ]
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Fitzcarraldo Editions has launched The Fitzcarraldo Editions Essay Prize, a new annual essay award for unpublished writers. Continue reading at The Bookseller
[ The Bookseller | 2015-12-03 00:00:00 UTC ]
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City and regional luxury lifestyle publisher targets tech affluents with newest bimonthly title. The post Modern Luxury Media Launches New Silicon Valley Magazine appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-12-02 00:00:00 UTC ]
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Cassava Republic Press, a leading Nigerian publishing house, will launch a full range of titles in the UK market starting in 2016. The post Nigeria’s Cassava Republic Press to Launch in the UK appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
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Trinity Mirror has come a long way digitally in the last year. Its acquisition of Local World last month makes it the biggest U.K. newspaper publisher and it expects to double its digital ad sales, which were £16.6 million ($25 mi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
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Digital publishers are looking for all kinds of alternatives to the traditional banner ad. They've typically looked at new ways of fusing editorial and advertising -- sponsored articles, branded videos, etc. -- but Mashable has come up with a way to add e-commerce to the mix.On Cyber Monday... Continue reading at Advertising Age
[ Advertising Age | 2015-11-25 00:00:00 UTC ]
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Irish bookselling chain, Dubray Books has launched a new loyalty card in time for Christmas. Continue reading at The Bookseller
[ The Bookseller | 2015-11-25 00:00:00 UTC ]
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Pan Macmillan and Orkney Library & Archive have joined forces to launch a new joint reading initiative, The Hurricane Book Club. Continue reading at The Bookseller
[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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The convergence of digital and linear business models and operations may be the hottest and most important strategic topic in the digital ad business today. Certainly, it is changing how major stakeholders -- publishers and media properties, brands, advertisers and agencies -- view the... Continue reading at Advertising Age
[ Advertising Age | 2015-11-23 00:00:00 UTC ]
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The Publishers Association is hosting #Workinpublishing across its social media channels next week, in a bid to raise awareness about the industry, change perceptions and to highlight it as a career option for school leavers. Continue reading at The Bookseller
[ The Bookseller | 2015-11-21 00:00:00 UTC ]
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British Library Publishing is launching a children’s list, starting in March 2016 with two activity books in a series entitled My Book of Stories. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Reading charity Book Trust has created an online advent calendar of books that children “would love to find under the tree”, featuring titles by authors such as J K Rowling, Matt Haig and Chris Riddell. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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For any brands still looking to do some holiday shopping, Facebook is making a list of people whose attentions they might want to buy.Starting on Thanksgiving and running through New Year's Day, Facebook and its photo-sharing app Instagram will let brands target ads to people who publish posts... Continue reading at Advertising Age
[ Advertising Age | 2015-11-20 00:00:00 UTC ]
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Waterstones has hit the half-way point in its Buy Books for Syria campaign, having raised £500,000 through book sales to help those affected by the conflict in the Middle East. Continue reading at The Bookseller
[ The Bookseller | 2015-11-20 00:00:00 UTC ]
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Unbound has launched The Star Witness, the first novel from “legendary” comedy scriptwriter and performer, Andy Hamilton, on its crowdfunding site. Continue reading at The Bookseller
[ The Bookseller | 2015-11-19 00:00:00 UTC ]
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A thriller about an abducted child and a biography of Lewis Carroll's Alice character are among the 20 titles up for this year's Costa Book Awards. Continue reading at BBC News
[ BBC News | 2015-11-18 00:00:00 UTC ]
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