"Facebook is aggressively turning the dial against [brands and publishers]." The post News UK to advertisers: Run your Facebook ads on our sites appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2018-02-19 00:00:00 UTC ]
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#news uk
Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Writers Malorie Blackman and Marjane Satrapi are among 50 books recognised by reading charity Seven Stories for their cultural diversity. Continue reading at BBC News
[ BBC News | 2014-10-13 00:00:00 UTC ]
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Patrick Modiano wins Nobel Prize in literature and more in this week's publishing news briefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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More than 300 titles became available in bookstores today in the UK. Bookstore owners are hoping the huge amount of titles will get curious visitors into their shops. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2014-10-10 00:00:00 UTC ]
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At the Frankfurt Book Fair's Business Club, publishers gathered to discuss their latest marketing initiatives, among them was Headline UK's Bookbridgr system for liaising with book bloggers. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-09 00:00:00 UTC ]
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Average print and digital circulation of magazine publisher behind Cosmopolitan, Mens Health and Esquire down by 8.4% Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-09 00:00:00 UTC ]
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#mens health
The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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Wanda Brunstetter tops 8 million; publishers partner to provide resources to churches. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-08 00:00:00 UTC ]
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#short takes
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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Marie Claire and NME publisher, formerly known as IPC Media, reports £21.5m profit as revenues fall 7% year on year Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-10-07 00:00:00 UTC ]
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At Thursday's Future of Digital Sports Media panels during Advertising Week, the topic of abundance kept coming up: the ever-expanding array of content platforms and networks, a national appetite for live sports programming that shows no signs of satiation, and the rapidly diversifying... Continue reading at Advertising Age
[ Advertising Age | 2014-10-03 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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Facebook is no stranger to controversy, nor is the social network unfamiliar with upsetting its users. It seems as though Zuckerberg's baby has been hitting the headlines for all the wrong reasons lately, and it's not all that long since users vented their fury after it was revealed that their... Continue reading at Betanews
[ Betanews | 2014-10-03 00:00:00 UTC ]
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#wrong reasons
Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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#real estate
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As she kicks off her third year at the helm of Yahoo, Marissa Mayer is courting advertisers aggressively. She met with 500 advertising and agency executives, representing 350 brands, during the second quarter.And during Advertising Week on Thursday, the CEO worked to convince marketers that her... Continue reading at Advertising Age
[ Advertising Age | 2014-10-02 00:00:00 UTC ]
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Google has a tumultuous history with the German publishing industry, which has long taken issue with the search giant's indexing of news stories. Starting next week, Google Germany will no longer display summaries and image thumbnails for news... Continue reading at Engadget
[ Engadget | 2014-10-02 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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#ad pages
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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#patrick dolan
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Self-publishing pros observed that the self-publishing vs. traditional publishing debate may be moot: it's all publishing. But what you want from it depends on you. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-29 00:00:00 UTC ]
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