Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Sovereign Films has bought global film rights for Paul Kildea’s recently published book, Chopin’s Piano: A Journey Through Romanticism (Allen Lane). Continue reading at The Bookseller
[ The Bookseller | 2018-12-20 00:00:00 UTC ]
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With decades of experience in the offices and cubicles of the business, three publishing veterans are now repping authors as literary agents who hold meetings at 6 a.m. The post A New Literary Agency’s Old Hands: ‘It’s Just Intoxicating’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-19 00:00:00 UTC ]
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Amazon is tackling sales of counterfeit textbooks on its US site after suspending the accounts of booksellers allegedly selling counterfeit books in a major online sting. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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The Borough Press has teamed up with The Good Literary Agency to open submissions for un-agented BAME writers, with the one winning applicant set to secure a £10,000 publishing contract, agency representation and mentoring from writer Nikesh Shukla. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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Grantchester series author James Runcie has been made an ambassador for London Book & Screen Week (LBSW), as the festival returns for its fifth year in 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-12-18 00:00:00 UTC ]
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Atlantic will publish Jonathan Lethem’s first crime novel for 20 years next April. Continue reading at The Bookseller
[ The Bookseller | 2018-12-14 00:00:00 UTC ]
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Gwendoline Riley has scooped the Geoffrey Faber Memorial Prize for Fiction 2017 for her fifth novel First Love (Granta). Continue reading at The Bookseller
[ The Bookseller | 2018-12-13 00:00:00 UTC ]
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‘It’s Not Supposed to Be This Way,’ the new book by ‘Uninvited’ author Lysa TerKeurst, debuts at #2 in Religion Nonfiction; holiday-themed novels take over in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-11 00:00:00 UTC ]
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Travel author Adam Weymouth has scooped the £5,000 Sunday Times/Peters Fraser + Dunlop Young Writer of the Year Award for Kings of the Yukon (Particular Books). Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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The Bookshop Band will play a 15-date tour across America next month, with sponsorship from Gardners and US-based entertainment distributor All Media Supply. Continue reading at The Bookseller
[ The Bookseller | 2018-12-07 00:00:00 UTC ]
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Quiller has taken on the licence for the Tottering-by-Gently series of books by cartoonist Annie Tempest, based on the popular feature which appears in Country Life magazine each week. Continue reading at The Bookseller
[ The Bookseller | 2018-12-06 00:00:00 UTC ]
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Author Pablo Ignacio Taibo II has taken over as director of Fondo de Cultura Económica, Mexico’s large state-owned publishing house. He is seen as a political radical and a controversial choice to lead the publisher Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-12-04 00:00:00 UTC ]
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Laurence Blair and Lily Le Brun have won the Royal Society of Literature (RLS) Giles St Aubyn Awards for first commissioned works of non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2018-11-30 00:00:00 UTC ]
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Marcus Leaver is to make a return to publishing as chairman of the mental health publisher Trigger. Continue reading at The Bookseller
[ The Bookseller | 2018-11-27 00:00:00 UTC ]
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4th Estate will publish the debut non-fiction title, Raven Smith’s Trivial Pursuits, described as “a smart and irreverent take on modern life” from the Vogue columnist’s perspective. Continue reading at The Bookseller
[ The Bookseller | 2018-11-22 00:00:00 UTC ]
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When AT&T announced in August that it had acquired the rights to a pay-per-view golf duel between Tiger Woods and Phil Mickelson on Thanksgiving weekend, its rechristened entertainment divisionWarnerMediafaced a challenge: how to create a golf event that would appeal beyond the sport's... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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Amazon is taking a bigger piece of ad sales on Fire TV, its connected TV devices, by requiring TV networks and digital publishers to hand over 30 percent of their commercial space for it to sell, according to new terms from the e-commerce giant.Until last month, Amazon let the publishers sell... Continue reading at Advertising Age
[ Advertising Age | 2018-11-20 00:00:00 UTC ]
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Jonathan Cape publisher Robin Robertson has taken the £10,000 Goldsmiths Prize for his "convention-defying novel in verse" The Long Take (Pan Macmillan). Continue reading at The Bookseller
[ The Bookseller | 2018-11-15 00:00:00 UTC ]
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Investigative journalist Anabel Hernández has risked her life to expose corruption at the heart of her country’s violent ‘drug wars’. She tells Lucy Lamble why staying silent is not an optionAnabel Hernández is an award-winning investigative journalist, who has dedicated her career to exposing... Continue reading at The Guardian
[ The Guardian | 2018-11-14 00:00:00 UTC ]
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Bob Munce of the newly formed Christian Retail Association hopes to both liven up the industry and attract retailers with lower annual membership dues and innovative programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-14 00:00:00 UTC ]
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