Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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The Bright Agency is launching an in-house film and TV division and has hired Courtney Arumugam, formerly of Mattel Creations, to match Bright’s creators with studios and broadcasters. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Jane Lawson at Transworld has won UK and Commonwealth rights (excluding Canada) to a “soaring” début, after triumphing in a six- publisher auction with a significant six-figure bid. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Hannah Lynn has been crowned the winner of the second UK Kindle Storyteller Award, securing the £20,000 prize with her "heart-warming" tale of the after-life, The Afterlife of Walter Augustus. Continue reading at The Bookseller
[ The Bookseller | 2018-10-05 00:00:00 UTC ]
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Joanne Harris, Akala and Ann Cleeves are among the authors who have signed up to take part in this year’s Book Week Scotland. Continue reading at The Bookseller
[ The Bookseller | 2018-10-04 00:00:00 UTC ]
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The hubbub over Bob Woodward's Fear has finally subsided, at least in the Apple Books store, where it has been replaced, at #1, by Kyle Mills and Vince Flynn's 'Red War.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-03 00:00:00 UTC ]
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To put things in perspective, my career in B2B media began in online events. I was brought on to manage client sponsored webinars for Penton (now Informa), and then transitioned to become the company's first virtual trade show manager. Ah, the good ole days… Virtual events have historically been... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-02 00:00:00 UTC ]
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Irish author John Boyne has scooped the £2,000 Goldsboro Books Glass Bell Award for his “sweeping, poignant and comedic odyssey” of post-war Ireland, The Heart’s Invisible Furies (Transworld). Continue reading at The Bookseller
[ The Bookseller | 2018-09-28 00:00:00 UTC ]
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Among the big titles American agents will be talking up at Frankfurt are a memoir by 'New York Times' photographer Bill Cunningham, a first novel by Jhumpa Lahiri, a middle-grade adaptation of Trevor Noah's 'Born a Crime,' and a new novel by Julie Orringer. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-21 00:00:00 UTC ]
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Ellen Simmons, a former bookseller at Foyles, has launched an illustration agency for artists from under-represented backgrounds. Continue reading at The Bookseller
[ The Bookseller | 2018-09-20 00:00:00 UTC ]
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This year there won’t be any Nobel Prize in literature, and Japanese author Haruki Murakami wants to make sure he’s not in the running for its alternate, for which he’d been named a finalist. Murakami said he doesn't want to be considered for the New Academy Prize, a Swedish literary award... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-09-18 00:00:00 UTC ]
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Independent Tales from Publishing has bought the first authorised biography of new Arsenal FC manager Unai Emery. Continue reading at The Bookseller
[ The Bookseller | 2018-09-15 00:00:00 UTC ]
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James Johnston has been promoted to chief financial officer (c.f.o) of Penguin Random House, in a dual US and global role. Johnston, who has spent almost three decades at the publisher, has been leading the publisher's finance group, reporting to PRH c.e.o. Markus Dohle, since the... Continue reading at The Bookseller
[ The Bookseller | 2018-09-13 00:00:00 UTC ]
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Beginning with SIBA, Arcadia will show off its new YourTown store match program at five fall regional trade shows. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-13 00:00:00 UTC ]
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'Unshakable Hope,' the newest inspirational title by Max Lucado, comes in third in Religion Nonfiction; Wanda Brunstetter’s The Daughters of Lancaster County trilogy breaks the top 10 in Religion Fiction following its musical adaptation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-09-12 00:00:00 UTC ]
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Orion has acquired Only a Mother, a book promising "a new twist on the psychological thriller", in a three-book deal. Continue reading at The Bookseller
[ The Bookseller | 2018-09-07 00:00:00 UTC ]
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Pan Macmillan's former creative director Geoff Duffield has unveiled his one-man branding agency for authors, Geoff Duffield Stories. Continue reading at The Bookseller
[ The Bookseller | 2018-09-05 00:00:00 UTC ]
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Multimedia publisher OWN IT! has launched a literary agency arm, signing author Courttia Newland as its first client. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Crimson Publishing is taking on UK and Eire sales representation responsibility for the Trailblazer Guides from next month. Continue reading at The Bookseller
[ The Bookseller | 2018-08-30 00:00:00 UTC ]
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Calvin Cordozar Broadus Jr., aka Snoop Dogg, is publishing his first cookbook From Crook to Cook with Chronicle Books. Continue reading at The Bookseller
[ The Bookseller | 2018-08-24 00:00:00 UTC ]
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Rakuten Kobo is making strides into the US e-reading market through a partnership with Walmart which sees the multinational offering ebooks to its customers. Continue reading at The Bookseller
[ The Bookseller | 2018-08-23 00:00:00 UTC ]
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