Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Amelia Hodgson has been promoted to rights agent, a year after joining The Bent Agency (TBA). Continue reading at The Bookseller
[ The Bookseller | 2019-03-26 00:00:00 UTC ]
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The Hay Festival has a new look that changes its colors with each of its international festivals, and the fledgling BKS agency has a London Book Fair sale to Canongate. The post Industry Notes: Hay Festival’s New Branding; BKS Agency’s Sale to Canongate appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-03-21 00:00:00 UTC ]
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YA author Lauren Myracle spoke with us about her debut graphic novel, ‘Under the Moon: A Catwoman Tale,’ which is part of the DC Books for Young Readers launch list. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-20 00:00:00 UTC ]
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The New Yorker raked in four Ellie Awards at the annual National Magazine Awards for print and digital media event Thursday night. Hosted by CNN analyst and former editor in chief of The Daily Beast, John Avlon, nearly 500 industry leaders attended the awards ceremony at Brooklyn Steel. The New... Continue reading at AdWeek
[ AdWeek | 2019-03-15 00:00:00 UTC ]
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Fourth Estate has acquired world, all-language rights in 1-2-3-4: The Beatles in Time by Private Eye parodist Craig Brown in a deal struck directly with the author. Continue reading at The Bookseller
[ The Bookseller | 2019-03-14 00:00:00 UTC ]
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‘Duck Dynasty’ star Phil Robertson's call to action in ‘The Theft of America’s Soul' debuts at #3 in Religion Nonfiction, while Colleen Coble's latest romance broke into the top five in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Hayley Steed has been promoted to literary agent less than three years after joining the Madeleine Milburn Literary, TV & Film Agency as an assistant. Continue reading at The Bookseller
[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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Looking to add another program to its growing lineup of book-driven podcasts, Macmillan Podcasts is turning to true crime, a longtime specialty at Macmillan’s St Martin’s Press division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-08 00:00:00 UTC ]
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PW's London Briefcase highlights top titles that publishers will be touting at this year's London Book Fair, set for March 12-14 at Olympia London. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-01 00:00:00 UTC ]
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The Lindsay Literary Agency is sponsoring a place at the Winchester Writers’ Festival for a children’s author from an “under-represented” background for the second year running. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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The decision to walk away from the world's largest publisher of scientific journals could be a milestone in the transition to open access. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-28 00:00:00 UTC ]
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If the Dodgers were thinking they could pursue Nolan Arenado next winter if they fail to sign Bryce Harper this spring, they have to make new contingency plans. If they were counting on Arenado’s impending free agency to provide them with an excuse for not spending on Harper, they will have to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-27 00:00:00 UTC ]
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Literary agents Lucas Alexander Whitley and Factual Management have merged their staff together to form the Soho Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-02-26 00:00:00 UTC ]
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A panel during a recent Book Industry Guild of New York meeting about merger and acquisitions brought several takeaways, among them a lowering in purchase price for the typical trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-02-25 00:00:00 UTC ]
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You can’t take control of your digital life if you aren’t intentional about how you spend your time, argues Cal Newport. In his Nicomachean Ethics, compiled in the fourth century BC, Aristotle tackles a question as urgent then as it is today: How does one live a good life? The Ethics divides its... Continue reading at Fast Company
[ Fast Company | 2019-02-25 00:00:00 UTC ]
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Ebury Press has acquired “a thrilling exploration of the border conflicts of tomorrow", entitled Border Wars, by Klaus Dodds, professor of geopolitics at Royal Holloway. Continue reading at The Bookseller
[ The Bookseller | 2019-02-23 00:00:00 UTC ]
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Oxford University Press’ Fraser Hutchinson will join literacy charity the Reading Agency in April as head of publisher partnerships. Continue reading at The Bookseller
[ The Bookseller | 2019-02-22 00:00:00 UTC ]
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Amblin Partners has acquired the film rights to award-winning writer and journalist Simon Parkin’s forthcoming non-fiction book A Game of Birds and Wolves: The Secret Game That Won The War (Sceptre). Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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The program, which features international work experience and travel, supports literary agents and rights directors in their formative professional years and is an initiative of the Deborah Rogers Foundation. The post Heath Agency’s Prema Raj Wins Second DRF David Miller Bursary appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-02-21 00:00:00 UTC ]
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