Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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At the Association of American Publishers' annual meeting held June 3, two speakers called for the power of the huge technology companies to be regulated. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-04 04:00:00 UTC ]
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Media advocacy group Reporters Without Borders is urging French authorities to explain why the country’s intelligence agency summoned eight journalists Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-05-24 19:00:24 UTC ]
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Penguin Random House has acquired a 45% stake in Sourcebooks, the independent publisher founded by Dominique Raccah in 1987, which has shown rapid growth in the children's sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-05-22 04:00:00 UTC ]
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Former Vice executive Ryan Archibald and Ted Chung, a business partner of Snoop Dogg, have joined forces to launch a new global agency specializing in cannabis marketing. The shop, called Gram By Gram, has already inked a significant client–Canopy Growth, a Canadian cannabis firm recently... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:00:00 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook has heralded artificial intelligence as a solution to its toxic content problems. Mike Schroepfer, its chief technology officer, says it won’t solve everything. Continue reading at The New York Times
[ The New York Times | 2019-05-17 13:03:59 UTC ]
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Facebook's new preferred and premium tiers offer agencies additional benefits such as one-to-one technical support, creative consultation and training. The post Pitch deck: How Facebook is courting new agency partners appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-05-16 04:01:00 UTC ]
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Spyware crafted by a sophisticated group of hackers-for-hire took advantage of a flaw in Facebook Inc.’s popular WhatsApp communications program to remotely hijack dozens of targeted phones without any user interaction. The Financial Times identified the hacking group as NSO Group, an... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 21:55:00 UTC ]
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Spyware crafted by a sophisticated group of hackers-for-hire took advantage of a flaw in Facebook Inc.’s popular WhatsApp communications program to remotely hijack dozens of targeted phones without any user interaction. The Financial Times identified the hacking group as NSO Group, an... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-05-14 21:55:00 UTC ]
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Touted just under 12 months ago, the joint digital display-ad sales platform operated by four major news publishers is now up and running. So, what's the early prognosis? Continue reading at Media Week
[ Media Week | 2019-05-14 13:17:02 UTC ]
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A Ghana-UK cooperation to support African writers led to the launch of a new literary agency for African middle-grade and teen fiction: Accord Literary. The post New Agency for African MG and YA Fiction: Accord Literary appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-05-10 00:00:00 UTC ]
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Ron Nocetti will be taking over for Roger Blake as executive director of the California Interscholastic Federation on Aug. 1. The question is what changes could be in store. Nocetti has been the associate executive director since 2012 and understands the issues facing high school sports in the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-09 00:00:00 UTC ]
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College students, book buyers and publishers are taking a renewed interest in the bad old days of interwar authoritarianism, as well as books about threats to the present. Several scholars have started a crowd-sourced website called the New Fascism Syllabus. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-04 00:00:00 UTC ]
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This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and... Continue reading at Publishing Executive
[ Publishing Executive | 2019-05-03 16:21:31 UTC ]
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Orion's immersive events space The Incident Room will run in tandem with the Theakston Old Peculier Crime Writing Festival's main programme to deliver exclusive events with some of the publisher's authors, including Ian Rankin and Steve Cavanagh. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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The London Library has welcomed 38 authors onto its inaugural Emerging Writers Programme. Continue reading at The Bookseller
[ The Bookseller | 2019-05-03 00:00:00 UTC ]
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Former Blackwell's c.e.o. Anthony Thompson is returning to the company as chairman after the retailer confirmed Trevor Goul-Wheeker will retire in June. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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Dialogue Books is taking eight of its authors on a tour of the UK in May and November, kicking off with dates in Bristol, Leeds and Glasgow. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Ad Age just produced its 75th annual Agency Report, so we dug through the archives to see how the agency business has (and has not) changed. The result is an agency timeline capturing highlights from 1945, when we published the first Agency Report, to 2019. The timeline shows the rocket growth... Continue reading at Advertising Age
[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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White supremacists briefly took over a reading by author Jonathan Metzl at the flagship location for Politics and Prose Bookstore in Washington, D.C., on Saturday, shouting “this land is our land” and marching through the store yelling the name of a group that helped to organize the 2017... Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-04-29 00:00:00 UTC ]
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