Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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From thought-provoking fiction by Ta-Nehisi Coates and Petina Gappah to biographies of Susan Sontag and Condé Nast, your reading list starts here. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2019-09-16 22:39:00 UTC ]
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With an increasing number of books for the middle grade audience in the pipeline, publishers share their strategies for capturing the interest of preteens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
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Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post
[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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Four devotionals, including Sarah Young’s classic 2004 ‘Jesus Calling,’ made the top 10 on PW’s Religion Nonfiction bestsellers list; 'Overcomer' tops as the new film of the same name debuts in theaters. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-11 04:00:00 UTC ]
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The streaming, publishing, and distribution platform offering online global access to anime, manga, and other Asian pop content, has acquired a majority interest in Viz Media Europe Group, a key distributor of manga and anime in Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-10 04:00:00 UTC ]
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It’s 2019, so naturally every person in advertising feels the need to casually drop buzzwords into every conversation they have. All “thought leaders" do everything “holistically,” for example, as if that means anything to anyone. But what’s buzzier than all the buzz right now? Arguably,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-06 17:46:10 UTC ]
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HarperCollins’ Tom Killingbeck is joining Viking as editorial director as Jack Ramm leaves the PRH imprint to set up an editorial services company. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 12:08:27 UTC ]
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The author's second memoir is a raw and candid account of the power of committed love to combat life’s sorrows. The post Rick Moody’s New Book Takes on Marriage, for Better and for Worse appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2019-08-26 10:00:08 UTC ]
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Treating the U.S. tariffs as another business challenge—along with rising production costs, slimmer profit margins, and more stringent regulations—is the pragmatic way forward for Hong Kong and China print manufacturers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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Sceptre will publish Signs of Civilization: How Punctuation Changed History by Norwegian academic Bård Borch Michalsen later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-08-23 00:43:47 UTC ]
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Every once in a while, something is just nice—like this story about Kelli Dunaway, a newly elected St. Louis County councilwoman, taking her oath of office on the Dr. Seuss classic Oh, The Places You’ll Go! Another lovely detail: her two kids, ages five and seven, held the book up as she was... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-22 14:53:47 UTC ]
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Tupelo Hassman’s follow-up to “Girlchild” has a lighter touch and a more hopeful message. Continue reading at The Washington Post
[ The Washington Post | 2019-08-17 12:00:00 UTC ]
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Toni Morrison's Beloved (Vintage Digital) has made its debut in the Amazon charts, following the announcement of the 88-year-old author's death last week. Continue reading at The Bookseller
[ The Bookseller | 2019-08-14 00:52:07 UTC ]
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WPP reports its second-quarter earnings on Friday,with some better-than-expected surprises. The company sees its revenue return to growth, up 1.6 percent in the first half of the year and 2.3 percent in the second quarter. In North America, revenue rises 0.4 percent in the second quarter but... Continue reading at Advertising Age
[ Advertising Age | 2019-08-09 19:31:00 UTC ]
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The New Yorker writer examines the conflicting impulses and cultural moments that define her. Continue reading at The Washington Post
[ The Washington Post | 2019-08-09 15:52:15 UTC ]
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Peter Dutton says federal police should consider ‘public interest implications’ before investigating leaks that involve journalistsHome affairs minister Peter Dutton has given new directions to the Australian federal police on investigations into journalists and media organisations.The decision... Continue reading at The Guardian
[ The Guardian | 2019-08-09 07:01:12 UTC ]
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This fall, four indie presses distributed by Consortium Books & Distribution are expanding beyond their well-established adult niches by publishing books for young readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-09 04:00:00 UTC ]
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The Interactive Advertising Bureau is putting together the lineup for its second annual Digital Content NewFronts West, the L.A. version of its one-week event held in New York in the spring. So far, the list includes tech giant Facebook, which will make its case for ad dollars for the first time... Continue reading at AdWeek
[ AdWeek | 2019-08-08 15:34:45 UTC ]
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Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract with the IT, professional networking and cybersecurity solutions... Continue reading at Advertising Age
[ Advertising Age | 2019-08-06 18:07:06 UTC ]
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Before it was an agency, Imprint Projects was a bookstore founded by art curators and exhibition programmers Adam Katz, Dina Pugh and David Kramer. The chops they honed in those positions working across culture and retail formed the roots of what’s now a full-service creative shop that... Continue reading at Advertising Age
[ Advertising Age | 2019-08-01 02:15:00 UTC ]
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