Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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A bookseller at BookPeople reflects on a week of online and curbside fulfillment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 12:00:32 UTC ]
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As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
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In a letter to Penguin Random House employees worldwide, PRH CEO Markus Dohle outlined how PRH plans to address the challenges the company faces coping with the global spread of the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
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I prepared as if LBF was going to happen, beginning with a vigourous pre-fair free solo ascent of El Capitan in Yosemite with Andrew “Danger is My Middle Name” Nurnberg. Free soloing means no ropes or protective gear and I was nervously looking up at the famously tough 3,000-foot cliff face—and... Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 00:31:17 UTC ]
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As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek
[ AdWeek | 2020-03-11 14:48:44 UTC ]
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Craig Groeschel’s guide to a deeper faith in ‘Dangerous Prayers’ debuts at #2 on PW’s Religion Nonfiction chart; a new romance by 'The Wedding Dress' author Rachel Hauck takes #3 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
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The protagonists are two real-life figures who both lost daughters and improbably became friends. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 16:44:13 UTC ]
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Heartwood Publishing is taking over exclusive licensing and distribution rights in the English speaking world for MairDumont’s Marco Polo travel guides. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 15:50:41 UTC ]
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Simon Savidge has left his role at Liverpool Libraries to take charge of logistics for the BBC’s Novels That Shaped Our World libraries events programme. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 06:33:08 UTC ]
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I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
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Authors including Cressida Cowell, Damian Barr and Sophie Hannah will take part in Independent Bookshop Week (IBW). Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 23:53:15 UTC ]
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Publishers and agents react to the cancellation of one of publishing’s most significant events and seek new ways to host meetings scheduled for the fair Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 08:52:23 UTC ]
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HarperCollins Children’s Books has landed two young fiction titles from Philippa Gregory, build on the fairytale world of The Princess Rules. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 09:19:23 UTC ]
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HarperCollins Children’s Books has landed three more titles in Pages & Co, the middle-grade "bookwandering" series from Anna James. Continue reading at The Bookseller
[ The Bookseller | 2020-03-01 17:34:17 UTC ]
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Kids go head to head in a competition inspired by the Texas Lone Star Reading List. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 13:00:55 UTC ]
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Publisher Frances Pinter has taken a newly created role as executive chair of the Central European University Press in Budapest, Hungary. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 08:37:20 UTC ]
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Three Muslim women cast off domestic duties and travel into the Scottish highlands. Continue reading at The Washington Post
[ The Washington Post | 2020-02-25 18:58:35 UTC ]
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Three Muslim women cast off domestic duties and travel into the Scottish highlands. Continue reading at The Washington Post
[ The Washington Post | 2020-02-25 18:58:35 UTC ]
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Taking VAT off e-books will push even more customers to Amazon, with little benefit to other retailers: a better solution would be to abolish VAT altogether Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 15:52:00 UTC ]
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Ebury fiction publishing director Gillian Green is joining Pan Macmillan on a 12-month maternity leave contract. Continue reading at The Bookseller
[ The Bookseller | 2020-02-25 11:52:38 UTC ]
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