Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Diamond Comic Distributors founder Steve Geppi announced that he is returning as president of Geppi Family Enterprises, the parent company of Diamond. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-02 04:00:00 UTC ]
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Emma Layfield, picture book development director, North, has laid the foundations for Hachette to open five offices in the North of England later this year, aiming to tap into local talent Continue reading at The Bookseller
[ The Bookseller | 2020-06-26 11:21:11 UTC ]
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Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
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Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
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Hardboiled mysteries, obscure farming communities, and tales of home and family provide ample entertainment in June’s audiobook roundup. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2020-06-23 23:13:15 UTC ]
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Like so many things this year, the 2020 Digital Content NewFronts are going to look different. The biggest change: how they're produced. Instead of four daily in-person presentations that would have ad buyers, content producers and the media running from location to location across Manhattan,... Continue reading at AdWeek
[ AdWeek | 2020-06-22 11:00:36 UTC ]
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The Alliance of Independent Authors (ALLi) has joined up with New York's Ethan Ellenberg Literary Agency to help members with the management and licensing of their rights. Continue reading at The Bookseller
[ The Bookseller | 2020-06-19 11:38:35 UTC ]
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Subscribers to Politico’s newsletters will soon receive a weekly version rather than daily if they aren’t Politico Pro members. The publisher announced this Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-06-18 18:00:14 UTC ]
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Anthony McGowan and Shaun Tan this week won the CILIP Carnegie Medal and Kate Greenaway Medal respectively for their books. Continue reading at The Bookseller
[ The Bookseller | 2020-06-18 14:49:12 UTC ]
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Alexandra Petri’s new essay collection makes our current sociopolitical dumpster fire not just very funny but stingingly poignant. Continue reading at The Washington Post
[ The Washington Post | 2020-06-15 08:18:15 UTC ]
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The Lindsay Literary Agency is sponsoring a diversity scholarship for a third year, with the successful applicant getting a place at the Virtual Writers' Weekend. Continue reading at The Bookseller
[ The Bookseller | 2020-06-14 16:16:51 UTC ]
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When industry veterans Yadira Harrison and Shannon Simpson Jones founded Verb, a brand consultancy/experiential agency hybrid, in 2018, they combined talents to offer clients expertise for mainstream and multicultural campaigns. In two years, the co-founders have overseen creative campaigns and... Continue reading at AdWeek
[ AdWeek | 2020-06-12 18:35:15 UTC ]
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HarperCollins’ digital first division, One More Chapter, has landed seven new titles by Jules Wake, who also writes as Julie Caplin. Continue reading at The Bookseller
[ The Bookseller | 2020-06-09 05:34:28 UTC ]
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On June 8, a group of more than 1,100 workers across book and media industries, most of them junior staffers, will take a day off from work, donate a day's pay to one of a number of fundraisers, and use their time to engage in acts of service in an effort to protest the killings of George Floyd,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-08 04:00:00 UTC ]
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Serpent's Tail will publish Torrey Peters’ debut novel Detransition, Baby, described as a "uniquely trans take on love and parenting". Continue reading at The Bookseller
[ The Bookseller | 2020-06-05 09:01:28 UTC ]
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The proportion of authors reporting a drop in income since the coronavirus pandemic began has increased, with almost 60% now seeing a decline in their income following the outbreak according to the Society of Author's latest poll, up over a third from a month ago. Continue reading at The Bookseller
[ The Bookseller | 2020-06-04 06:12:06 UTC ]
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Lina Langlee has left the Kate Nash Literary Agency to join the North Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2020-06-02 09:53:50 UTC ]
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International Literary Properties, an estate management firm formed late last year with headquarters in London and New York, has acquired 12 literary estates, including those of Evelyn Waugh and Georges Simenon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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The Association of American Publishers marked its 50th anniversary with a 90-minute virtual annual meeting on June 1 that touched on the changes that have taken place in recent years as the organization has scaled back some of its operations and refocused its priorities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-06-02 04:00:00 UTC ]
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