Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Jim McCloskey describes how his faith fueled his work, and how his work tested his faith. Continue reading at The Washington Post
[ The Washington Post | 2020-08-07 12:00:00 UTC ]
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Yesterday I stopped in at my local bookstore in London. It’s a small shop, but a good one, and seeing its doors open again was like hearing an ice-cream truck from a block away as a kid. I walked straight into traffic to cross the street to get there. Inside the reality of our time […] Continue reading at Literrary Hub
[ Literrary Hub | 2020-08-06 08:49:19 UTC ]
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Layla Saad, Dorothy Koomson, Kate Mosse, Laura Bates and Kerry Hudson are among 40 writers contributing to a "uniquely empowering" feminist charity book collection, spearheaded by the Feminist Book Society, in collaboration with not-for-profit publishers And Other Stories in the UK and The... Continue reading at The Bookseller
[ The Bookseller | 2020-08-05 15:11:50 UTC ]
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In September 2016, Salena Zito, who was then covering voters in The Heartland, wrote of the then-candidate Donald Trump, in a column for The Atlantic: “the press takes him literally, but not seriously; his supporters take him seriously, but not literally.” The phrase quickly slipped into... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-08-03 12:05:46 UTC ]
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The Booksellers Association is to take on the production of Booktime magazine, formerly published by Bertrams, and will publish an autumn edition in October. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 19:29:41 UTC ]
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Audible is releasing an “eye-opening” exploration of race and relationships from couple Tineka Smith and Alex Court. Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 18:03:26 UTC ]
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The world health crisis has had tangible impact on a new literary agency in Tehran, one of its core staffers contracting the virus during reopenings. The post Coronavirus Worklife: Iran’s Blue Circle Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-07-24 15:31:03 UTC ]
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Atlantic imprint Corvus has bagged two psychological thrillers from number one Irish Times bestseller Sam Blake. Continue reading at The Bookseller
[ The Bookseller | 2020-07-24 00:08:00 UTC ]
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Podcast host and best-selling author Pat Flynn explains three reasons why a common productivity practice actually doesn’t work. Years ago, when my wife, April, and I were getting married, we decided to DIY our wedding invitations to cut down on cost. What I didn’t know at the time was that this... Continue reading at Fast Company
[ Fast Company | 2020-07-23 05:00:48 UTC ]
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Sphere has acquired The Problem with Men: When is International Men’s Day—and Why it Matters, from writer and comedian Richard Herring. Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 11:21:21 UTC ]
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Hamish Hamilton has landed a second novel by Lara Williams, the 2019 Not the Booker Prize-winning author of Supper Club (Hamish Hamilton). Continue reading at The Bookseller
[ The Bookseller | 2020-07-20 01:42:46 UTC ]
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After the huge success of This Hostel Life, which grew out of a chance meeting about asylum seeker accommodation, Skein Press has its sights set high Continue reading at The Bookseller
[ The Bookseller | 2020-07-17 03:35:09 UTC ]
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Anne Perry is to join Ki Agency in the role of agent, transferrring from Simon & Schuster UK. Continue reading at The Bookseller
[ The Bookseller | 2020-07-15 08:44:13 UTC ]
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Avon has signed two books from debut author Louise Sharland following a competition with the Big Issue to find a new crime writing voice. Continue reading at The Bookseller
[ The Bookseller | 2020-07-08 04:45:22 UTC ]
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James Corden to produce film and TV series based on Australia’s Real Pigeons children’s booksThe humble pigeon may be an unlikely breed of star but an author-illustrator duo from Melbourne have been turning the birds into a crime-fighting troupe of superheroes – and they’re about to take flight... Continue reading at The Guardian
[ The Guardian | 2020-07-07 21:55:36 UTC ]
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Armchair detectives, get ready for a voyage around the world. You don't need to pack a bag--just pick up these audiobook mysteries and get sleuthing. Continue reading at Book Riot
[ Book Riot | 2020-07-07 10:31:58 UTC ]
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The board of directors at Ebony has removed CEO Willard Jackson, the magazine said Sunday, citing an ongoing independent investigation into "a number of transactions that Jackson led." A co-founder and vice chairman of Clear View Group (CVG), the private equity firm that acquired Ebony from... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-06 17:59:58 UTC ]
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It would have been hard to have missed last week’s digital launch of Rethinking ‘Diversity’ in Publishing. The report - the first of its kind on diversity in trade fiction - not only landed noisily, but put the publishing ecosystem in the dock. So what's next? Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 09:58:58 UTC ]
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The Publishers Weekly Stock Index fell nearly 20% in the first six months of 2020. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-07-03 04:00:00 UTC ]
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Do you want more animal manga series in your life? Check out this list of titles, which ranges from the cute to the downright weird. Continue reading at Book Riot
[ Book Riot | 2020-07-02 10:33:25 UTC ]
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