Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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The Pontas Literary & Film Agency and author J J Bola are partnering to create a mentoring prize for unagented, unpublished, under-represented writers. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 23:50:57 UTC ]
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The new award comes with £1,000 and is geared to writers from 'Black, ethnic minority, LGBTQ+, and working-class backgrounds.' The post Barcelona’s Pontas Literary Agency Opens a Mentoring Prize for Authors appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-02-02 20:26:50 UTC ]
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A Brighton-based literary agency launches this week, headed by former Curtis Brown editor Rufus Purdy. Continue reading at The Bookseller
[ The Bookseller | 2021-02-02 06:33:25 UTC ]
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Bonnier Books UK is suing its former accountant, Haysmacintyre LLP, alleging it was negligent in auditing the financial statements of the publisher's UK arm under ex-c.e.o. Richard Johnson, costing the company more than £90m. Continue reading at The Bookseller
[ The Bookseller | 2021-01-31 13:11:32 UTC ]
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It’s Friday, so why not look at some pictures of beautiful (literature-inspired) dresses that cost as much as pretty nice cars! Designer Kim Jones told British Vogue that his first collection for the luxury fashion house Fendi was inspired by the Bloomsbury Group, specifically Virginia Woolf’s... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-29 16:52:04 UTC ]
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The Reading Agency is relaunching its Reading Ahead literacy programme on 1st February with a new digital platform, and support from authors including Andy McNab, Adele Parks and Martina Cole. Continue reading at The Bookseller
[ The Bookseller | 2021-01-29 07:05:59 UTC ]
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Some fun news (thank goodness!): China’s first 3D-printed bookstore has just been built in Shanghai and is scheduled to open to the public at the end of January. With a floor area of thirty square meters, it can accommodate fifteen readers at a time. The bookstore is in Wisdom Bay Innovation... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-28 16:35:33 UTC ]
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Jamie-Lee Nardone, the founder of the newly set up boutique marketing and events agency Black Crow, shares her process for setting up her own PR agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-28 15:07:37 UTC ]
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Has this Google lawyer written the book of the year? The part-time author talks about the inspiration for her thriller about siblings who flee abusive parents and their ‘house of horror’Abigail Dean was about to turn 30 when she suddenly realised that her job as a lawyer was using up all the... Continue reading at The Guardian
[ The Guardian | 2021-01-25 06:00:07 UTC ]
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Reedsy.com describes indie publishing as “…any form of publishing that doesn’t rely on the Big 5 publishing houses.” I have produced work with three such companies. I left them unsatisfied. I didn’t like the royalty payouts, or lack of. I didn’t like their “go to market” strategies. I didn’t... Continue reading at The Bookseller
[ The Bookseller | 2021-01-22 11:59:04 UTC ]
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In 2016, while touring in support of my debut novel, Only Love Can Break Your Heart, I appeared on a panel at the Mississippi Book Festival in Jackson. Despite (or perhaps because of) its troubled history, Mississippi is the Ground Zero of Southern literature, chiefly because of the towering... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-22 09:49:24 UTC ]
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Kyle Books has acquired Together, a "gently philosophical and very relatable look at how we have dealt with a difficult year", by artist Luke Adam Hawker. Continue reading at The Bookseller
[ The Bookseller | 2021-01-14 07:58:34 UTC ]
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Cultural communications agency Midas has acquired literary agency The bks Agency. Continue reading at The Bookseller
[ The Bookseller | 2021-01-12 23:35:15 UTC ]
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HQ has scooped the “thought-provoking and gripping” third novel by Christine Dalcher, author of VOX (also HQ). Continue reading at The Bookseller
[ The Bookseller | 2021-01-06 14:39:29 UTC ]
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Hachette UK's parent company Lagardère has taken a €465m government-backed loan to help it cope with the economic fallout from the coronavirus pandemic. Continue reading at The Bookseller
[ The Bookseller | 2021-01-04 09:13:16 UTC ]
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HarperCollins Children’s Books has signed two novels by middle-grade author Nicola Skinner. Continue reading at The Bookseller
[ The Bookseller | 2020-12-23 00:52:01 UTC ]
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The Reading Agency has been given £3.5m as part of a government £7.5m funding package to tackle loneliness over the winter period. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 14:30:12 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age
[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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The Interactive Advertising Bureau (IAB) has set its upcoming 2021 NewFronts to take place virtually during the week of May 3, 2021. The trade organization extended invitations to linear television broadcasters in addition to the digital media publishers, streamers and platforms that have long... Continue reading at AdWeek
[ AdWeek | 2020-12-10 10:00:00 UTC ]
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This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
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