Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Publicis, Nielsen and Havas Media all took steps to advance DE&I efforts in the last 24 hours. The post Agencies’ latest DE&I initiatives aim to dig deeper into systemic challenges for diverse and minority media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-07-08 04:01:00 UTC ]
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While a lot of the usual LBF rights-trading focused on agencies’ and publishers’ own online ‘fairs’, there are a still a number of hot titles around this summer’s digital event Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 12:02:21 UTC ]
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The virtual London Book Fair, which began on 7th June, has come to a close, with fairgoers generally positive about the new offering, despite some technological grievances. Continue reading at The Bookseller
[ The Bookseller | 2021-07-03 07:11:56 UTC ]
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Serita Bonsignore has been appointed to a newly created director role working across Cambridge University Press (CUP) and Cambridge Assessment. Continue reading at The Bookseller
[ The Bookseller | 2021-06-29 07:34:44 UTC ]
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HarperCollins has bought two more non-fiction titles from Ant Middleton, kicking off with Mental Fitness in November this year. Continue reading at The Bookseller
[ The Bookseller | 2021-06-26 22:35:23 UTC ]
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The DHH Literary Agency is celebrating its 10th anniversary this month with an expansion accompanied by a string of major debut writer deals signed through lockdown Zoom sessions. Continue reading at The Bookseller
[ The Bookseller | 2021-06-21 13:29:00 UTC ]
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Lisa Jewell’s The Family Upstairs (Cornerstone) headed up to the top of the Bookstat e-book top 10 for the week ending 12th June. Continue reading at The Bookseller
[ The Bookseller | 2021-06-15 20:03:01 UTC ]
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Pan Macmillan and The bks Agency are running a free online event all week to demystify publishing for those curious about entering the industry. Continue reading at The Bookseller
[ The Bookseller | 2021-06-09 19:06:54 UTC ]
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The Guardian and Football School are inviting 7- to 12-year-olds in the UK and Ireland to see if they can pen the piece that comes topThe Guardian and the book series Football School are launching our third Young Sportswriter of the Year competition, open to all seven- to 12-year-olds in the UK... Continue reading at The Guardian
[ The Guardian | 2021-06-09 09:00:45 UTC ]
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Witchcraft books fit in a niche no more. Diverse authors writing on an expansive range of topics drive sales higher each year for several publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-06-08 04:00:00 UTC ]
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Fleet has signed two new titles from Yara Rodrigues Fowler author of Stubborn Archivist, and Sunday Times Young Writer Award shortlistee. Continue reading at The Bookseller
[ The Bookseller | 2021-06-06 21:30:18 UTC ]
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Pan Macmillan’s Tor imprint has signed Under the Whispering Door, The House in the Cerulean Sea and one further standalone novel by American author T J Klune. Continue reading at The Bookseller
[ The Bookseller | 2021-05-28 18:12:05 UTC ]
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Mark Gordon's new production company's London wing has picked up the forthcoming HarperCollins UK release. The post Film Rights: London’s BKS Agency Has an Option for Stephen McGinty’s ‘The Dive’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-21 18:13:27 UTC ]
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When travel beckons, be sure to pack the 10 best books of May. Any journey feels more meaningful with a good novel or nonfiction title at hand. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-05-18 17:32:54 UTC ]
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The five-strong shortlist for the 2021 Encore Award has been revealed, with a nomination for Susanna Clarke and two picks from Oneworld. Continue reading at The Bookseller
[ The Bookseller | 2021-05-05 09:26:13 UTC ]
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Yesterday, after months of speculation, the LA Times appointed its next executive editor. The paper has given the job to Kevin Merida, the editor in chief of The Undefeated, an arm of ESPN that reports on the intersection of sports, race, and culture; prior to working there, he spent twenty-two... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2021-05-04 12:30:57 UTC ]
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Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A... Continue reading at Advertising Age
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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Led by the Science Fiction and Fantasy Writers Association, several professional writers' organizations and authors have formed the #DisneyMustPay task force, petitioning Walt Disney Co. to honor author contracts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-29 04:00:00 UTC ]
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Coalition of author groups call for Disney to pay outstanding royalties owed to writers of novels and comics including Star Wars, Alien and Buffy the Vampire Slayer series it now ownsA task force made up of science fiction and fantasy, romance, crime and horror authors has been formed in an... Continue reading at The Guardian
[ The Guardian | 2021-04-28 17:07:11 UTC ]
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"Philip Roth: The Biography" and the memoir "The Splendid Things We Planned" are axed as Blake Bailey's publisher plans to donate to charities. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-04-27 21:01:25 UTC ]
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