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New IAB Chairman Takes Industry to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking


New IAB Chairman Takes Agencies to Task

Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB... Continue reading at 'AdWeek'

[ AdWeek | 2014-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #ad exchanges #inventory suppliers #employ click- #valueless nuisance #overworked 24-year- #media planner #adirty secret #drug dealers #people taking