Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-12-08 19:30:47 UTC ]
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Philips has also appointed Wavemaker and Ogilvy to handle its £150m digital media and performance marketing business. Continue reading at Media Week
[ Media Week | 2020-12-03 14:49:45 UTC ]
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Doreen Cunningham has won £10,000 for her memoir Soundings: A Journey with Whales at this year's Royal Society of Literature Giles St Aubyn Awards. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 05:13:41 UTC ]
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A foreign rights consultancy agency launched during the first UK lockdown has managed to expand during the second. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 02:20:22 UTC ]
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The interactive map features photographs of the Kindred author's book call slips, writing notebooks, personal journals and more. The post Take a Tour of Octavia Butler’s Favorite Libraries appeared first on The Millions. Continue reading at The Millions
[ The Millions | 2020-11-25 21:30:44 UTC ]
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We’ve all had to adapt to the pandemic, and some have adapted more quickly than others—maybe none more so than Ernest Cline, author of Ready Player One, who is touring his new book Ready Player Two on the virtual platform Roblox. The Ready Player Two promotional event will start with a Q&A... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-24 18:01:53 UTC ]
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The Borough Press has bought The Aerialists by Katie Munnik, a “haunting” novel based on the true story of teenage girl who fell to her death during the Great Exhibition of 1896. Continue reading at The Bookseller
[ The Bookseller | 2020-11-22 19:21:41 UTC ]
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The deal will bring together two of the world's most high-profile digital media firms. Continue reading at BBC World
[ BBC World | 2020-11-19 19:56:28 UTC ]
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Digiday’s Deep Dive: The Future of Publishing, is a collection of videos and key takeaways from our recent Publishing Summit Worldwide Live . The post Deep Dive: How the future of publishing is taking shape in the ongoing coronavirus crisis era appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 15:18:24 UTC ]
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HQ has landed two more novels from six-time Sunday Times bestselling author Miranda Dickinson. Continue reading at The Bookseller
[ The Bookseller | 2020-11-12 20:03:27 UTC ]
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Alison Rich has been named to the newly created role of senior v-p of author development at Penguin Random House, and is charged with growing authors' platforms in ways that may be tangential to the business of marketing their books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-12 05:00:00 UTC ]
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With “Moonflower Murders,” Horowitz adds layers of mystery to a richly plotted tale. Continue reading at The Washington Post
[ The Washington Post | 2020-11-11 14:00:00 UTC ]
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The newly launched Liverpool Literary Agency has signed its first deal, signing Jack Byrne with Northodox Press, a publisher "catering to readers of crime fiction with the authentic voice of northern England". Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 13:52:09 UTC ]
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All six roles at Mirror Books have been placed at risk of redundancy as the imprint is taken over by the Reach publishing team. Continue reading at The Bookseller
[ The Bookseller | 2020-11-10 04:48:24 UTC ]
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Children's publisher Knights Of is partnering with The Reading Agency for this year's Winter Mini Challenge programme encouraging youngsters to keep up their reading during the winter holidays. Continue reading at The Bookseller
[ The Bookseller | 2020-11-03 15:42:21 UTC ]
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Jessica Hare has been promoted to agent in the Children’s Books Department at The Agency (London). Continue reading at The Bookseller
[ The Bookseller | 2020-10-30 11:55:23 UTC ]
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HarperCollins has picked up two books from “utterly hilarious” self-published star Tracy Bloom. Continue reading at The Bookseller
[ The Bookseller | 2020-10-26 04:59:19 UTC ]
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Canelo is taking on titles currently released by The Dome Press, a publisher set up by agent and bookseller David Headley. Continue reading at The Bookseller
[ The Bookseller | 2020-10-21 12:03:08 UTC ]
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In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon's familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with Amazon lookalike boxes covered in sick literary burns and topical quips, came... Continue reading at AdWeek
[ AdWeek | 2020-10-19 20:06:41 UTC ]
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“The Way Inn,” “The Terror,” “The Deep” and pretty much anything by Shirley Jackson. Continue reading at The Washington Post
[ The Washington Post | 2020-10-19 15:34:52 UTC ]
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