Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Deals for big-issue books were still being struck for substantial sums, despite the Frankfurt Book Fair taking place virtually as a result of the pandemic. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 16:05:23 UTC ]
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His memoir recounts his suspicions on Russia and has intriguing comments on Joe Biden. Continue reading at The Washington Post
[ The Washington Post | 2020-10-09 12:00:00 UTC ]
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William Collins has picked up debut writer J S Tennant’s “brilliantly original” history of Cuba. Continue reading at The Bookseller
[ The Bookseller | 2020-10-07 05:38:06 UTC ]
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Val McDermid, Brad Parks and Ann Cleeves have new novels to distract readers from reality. Continue reading at The Washington Post
[ The Washington Post | 2020-10-05 12:00:00 UTC ]
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Vice Media Group has named Ogilvy's Nadja Bellan-White to the role of global CMO, the publisher announced today. The newly created position will put Bellan-White in charge of the Vice portfolio's branding, communications and marketing internationally, leading the brand narrative for the... Continue reading at AdWeek
[ AdWeek | 2020-10-02 15:56:59 UTC ]
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The Good Literary Agency (TGLA) has hired Kemi Ogunsanwo as an agent, tasked with building a list across fiction and non-fiction. Continue reading at The Bookseller
[ The Bookseller | 2020-10-01 03:35:01 UTC ]
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According to the dictionary publisher, "stand back" means to take a few steps backward while "stand by" means to be or to get ready to act. Continue reading at The Huffington Post
[ The Huffington Post | 2020-09-30 17:39:42 UTC ]
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Brian Napack, president and CEO of John Wiley & Sons, has been elected the new chairman of the Association of American Publishers. Napack, who had been vice-chairman since the beginning of 2020, succeeds John Sargent. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-30 04:00:00 UTC ]
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Zaffre will publish Reputation, the debut novel by YouTuber Lex Croucher, in July 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-09-22 21:16:13 UTC ]
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As wildfires spread across the West, Oregon's Blackstone Publishing has started a GoFundMe campaign in support of eight employees who have lost their homes, while Binc begins to aid booksellers in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-14 04:00:00 UTC ]
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Quercus will publish Al Murray's look at 20th-century British history, The Last 100 Years (Give or Take) And All That. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 18:04:25 UTC ]
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Anne Bowman has been appointed vice-president of business development and global sales at Chelsea Green Publishing. Continue reading at The Bookseller
[ The Bookseller | 2020-09-13 17:47:03 UTC ]
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Famed writer and activist Cory Doctorow is selling the audio version of his upcoming book via Kickstarter to sidestep the walled garden of Amazon-owned audiobook platform Audible. When science fiction writer and activist Cory Doctorow releases his new novel, Attack Surface, next month, you’ll be... Continue reading at Fast Company
[ Fast Company | 2020-09-12 09:00:52 UTC ]
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Howard argues that decluttering is not just a personally liberating ritual, but also a moral imperative. Continue reading at The Washington Post
[ The Washington Post | 2020-09-10 05:43:11 UTC ]
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Children's and YA agent Alice Sutherland-Hawes has left the Madeleine Milburn Agency to launch her own agency, ASH Literary. Continue reading at The Bookseller
[ The Bookseller | 2020-09-07 04:26:22 UTC ]
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Daunt Books Publishing has acquired The Breaks by Julietta Singh, the first non-fiction book on its Originals list, billed as a "visionary and moving" take on race, inheritance and mothering. Continue reading at The Bookseller
[ The Bookseller | 2020-09-02 10:49:51 UTC ]
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Avon has bagged two more domestic thriller novels from e-book bestseller Amanda Robson. Continue reading at The Bookseller
[ The Bookseller | 2020-08-25 09:13:08 UTC ]
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Virago has acquired Chouette, a modern-day fable by US writer Claire Oshetsky which draws on her own experiences as a mother to non-conforming children. Continue reading at The Bookseller
[ The Bookseller | 2020-08-20 23:57:41 UTC ]
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The Reading Agency has launched an online reading challenge for teachers in partnership with the Open University. Continue reading at The Bookseller
[ The Bookseller | 2020-08-14 04:47:32 UTC ]
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Cengage's revenues fell 17% year on year in the first quarter of its fiscal year (to end June 2020), to a total of $191m, as the Covid-19 pandemic hit. Continue reading at The Bookseller
[ The Bookseller | 2020-08-13 04:17:15 UTC ]
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