Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
News tagged with:
#told adweek
#ad exchanges
#inventory suppliers
#employ click-
#valueless nuisance
#overworked 24-year-
#media planner
#adirty secret
#drug dealers
#people taking
At Informa, parent company of Taylor & Francis, top bosses are to take salary cuts "through the current period of uncertainty created by Covid-19", the company has announced. Continue reading at The Bookseller
[ The Bookseller | 2020-03-27 06:47:25 UTC ]
More news stories like this | News stories tagged with:
#taylor francis
#salary cuts
#current period
As the virus’s spread continues, another conference is canceled, more stores close, and disruptions ripple across the industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-27 04:00:00 UTC ]
More news stories like this |
Niki Chang is leaving The Good Literary Agency (TLGA) to join David Higham Associates (DHA) in April as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2020-03-24 09:01:20 UTC ]
More news stories like this | News stories tagged with:
#david higham
#literary agent
#literary agency
A bookseller at BookPeople reflects on a week of online and curbside fulfillment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 12:00:32 UTC ]
More news stories like this | News stories tagged with:
#bookseller
As brands scramble to reimagine their events in the wake of cancellations resulting from the COVID-19 outbreak, there is a resurgence of interest surrounding the virtual event space—one that looks a whole lot different than it did 10 years ago. Live broadcasts and on-demand content are... Continue reading at Folio Magazine
[ Folio Magazine | 2020-03-18 17:30:22 UTC ]
More news stories like this | News stories tagged with:
#answer questions
#san jose
#stay safe
#agency executives
In a letter to Penguin Random House employees worldwide, PRH CEO Markus Dohle outlined how PRH plans to address the challenges the company faces coping with the global spread of the new coronavirus. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#penguin random house
I prepared as if LBF was going to happen, beginning with a vigourous pre-fair free solo ascent of El Capitan in Yosemite with Andrew “Danger is My Middle Name” Nurnberg. Free soloing means no ropes or protective gear and I was nervously looking up at the famously tough 3,000-foot cliff face—and... Continue reading at The Bookseller
[ The Bookseller | 2020-03-13 00:31:17 UTC ]
More news stories like this | News stories tagged with:
#horace bent
#feel alive
As fears over the coronavirus outbreak continue to affect events and conferences in and out of the U.S., the Interactive Advertising Bureau is preparing for a virtual NewFronts season. Events and company presenters for this year's Digital Content NewFronts--slated to take place April 27-May 6 in... Continue reading at AdWeek
[ AdWeek | 2020-03-11 14:48:44 UTC ]
More news stories like this | News stories tagged with:
#digital content
Craig Groeschel’s guide to a deeper faith in ‘Dangerous Prayers’ debuts at #2 on PW’s Religion Nonfiction chart; a new romance by 'The Wedding Dress' author Rachel Hauck takes #3 in Religion Fiction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-11 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#takes #2
#deeper faith
#religion fiction
The protagonists are two real-life figures who both lost daughters and improbably became friends. Continue reading at The Washington Post
[ The Washington Post | 2020-03-10 16:44:13 UTC ]
More news stories like this | News stories tagged with:
#colum mccann
Heartwood Publishing is taking over exclusive licensing and distribution rights in the English speaking world for MairDumont’s Marco Polo travel guides. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 15:50:41 UTC ]
More news stories like this |
Simon Savidge has left his role at Liverpool Libraries to take charge of logistics for the BBC’s Novels That Shaped Our World libraries events programme. Continue reading at The Bookseller
[ The Bookseller | 2020-03-09 06:33:08 UTC ]
More news stories like this | News stories tagged with:
#bbc novels
#liverpool libraries
#libraries
I SIT WITH María Lynch and Sandra Pareja in the sixth-story office of Casanovas & Lynch, a literary agency in the Gràcia neighborhood of Barcelona. Lynch is a partner at the agency, Pareja does foreign rights, and both of them are also literary agents. We talk about the many roles an agent... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-03-06 13:30:42 UTC ]
More news stories like this | News stories tagged with:
#casanovas lynch
#foreign rights
#literary agents
#literary agency
Authors including Cressida Cowell, Damian Barr and Sophie Hannah will take part in Independent Bookshop Week (IBW). Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 23:53:15 UTC ]
More news stories like this | News stories tagged with:
#damian barr
#sophie hannah
#independent bookshop
Publishers and agents react to the cancellation of one of publishing’s most significant events and seek new ways to host meetings scheduled for the fair Continue reading at The Bookseller
[ The Bookseller | 2020-03-05 08:52:23 UTC ]
More news stories like this |
HarperCollins Children’s Books has landed two young fiction titles from Philippa Gregory, build on the fairytale world of The Princess Rules. Continue reading at The Bookseller
[ The Bookseller | 2020-03-03 09:19:23 UTC ]
More news stories like this | News stories tagged with:
#books takes
#harpercollins children
#fiction titles
#harpercollins
HarperCollins Children’s Books has landed three more titles in Pages & Co, the middle-grade "bookwandering" series from Anna James. Continue reading at The Bookseller
[ The Bookseller | 2020-03-01 17:34:17 UTC ]
More news stories like this | News stories tagged with:
#anna james
#harpercollins takes
#harpercollins children
#harpercollins
Kids go head to head in a competition inspired by the Texas Lone Star Reading List. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-28 13:00:55 UTC ]
More news stories like this |
Publisher Frances Pinter has taken a newly created role as executive chair of the Central European University Press in Budapest, Hungary. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 08:37:20 UTC ]
More news stories like this | News stories tagged with:
#ceu press
#executive chair
Three Muslim women cast off domestic duties and travel into the Scottish highlands. Continue reading at The Washington Post
[ The Washington Post | 2020-02-25 18:58:35 UTC ]
More news stories like this | News stories tagged with:
#leila aboulela
#bird summons
#domestic duties
#scottish highlands