Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Head of Zeus imprint Aria has snapped up two more novels by romance writer Mandy Baggot. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 02:43:56 UTC ]
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More than 400 pupils at Stormzy's former school were treated to an event with the grime rapper Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 10:23:36 UTC ]
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David Walliams has once again claimed the Amazon Charts' Most-Sold: Fiction number one, with The Beast of Buckingham Palace Continue reading at The Bookseller
[ The Bookseller | 2019-12-11 04:47:33 UTC ]
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Bestselling author of ‘Love Does’ Bob Goff’s 365-day devotional takes #2 on PW’s Religion Nonfiction chart amid the gift-giving season; while Francine Rivers takes three spots in Religion Fiction following the hardcover release of ‘Lineage of Grace.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-10 05:00:00 UTC ]
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JPay made ebooks from Project Gutenberg free to incarcerated people who have their tablets last month. But...where did the money they collected for all of those Project Gutenberg books go? Continue reading at Book Riot
[ Book Riot | 2019-12-05 11:39:33 UTC ]
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Viking will publish a book about the species of humans 50,000 years ago and how the genetic trajectory affects our health today by archaeological scientist Tom Higham. Continue reading at The Bookseller
[ The Bookseller | 2019-12-04 23:39:33 UTC ]
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Lina Langlee has been promoted to literary agent at the Kate Nash Literary Agency, while Robbie Guillory also steps up in a series of changes at the firm. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 12:10:24 UTC ]
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London based-agency Anyways Creative has partnered with Penguin Random House US to launch a ‘Books Make Us Better’ campaign in the New York subway, ahead of the festive trading season. Continue reading at The Bookseller
[ The Bookseller | 2019-12-02 05:17:04 UTC ]
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The Reading Agency is one of three charities chosen for the Times Christmas Appeal this year. Continue reading at The Bookseller
[ The Bookseller | 2019-11-29 23:05:38 UTC ]
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The Madeleine Milburn Literary, TV and Film Agency will be relocating in January 2020 from its current offices in Mayfair to Clapham, in order to expand the team and host industry events. Continue reading at The Bookseller
[ The Bookseller | 2019-11-28 19:52:56 UTC ]
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David Walliams and Tony Ross’ The Beast of Buckingham Palace (HarperCollins) has ascended to the UK Official Top 50 number one spot without breaking a sweat, selling 100,899 copies in its first week on sale. Continue reading at The Bookseller
[ The Bookseller | 2019-11-26 14:52:17 UTC ]
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The fifth Academic Book Week will take place from 9th to 13th March 2020, with 'Academic Books and the Environment' as its central theme. Continue reading at The Bookseller
[ The Bookseller | 2019-11-20 13:05:13 UTC ]
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CBS won television’s weekly Nielsen crown, despite not having a prime-time football game, primarily because games on rival NBC and Fox had relatively lackluster showings Continue reading at ABC News
[ ABC News | 2019-11-19 21:25:56 UTC ]
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Bodley Head will publish MSNBC news anchor Rachel Maddow’s take on "the unimaginably lucrative and equally corrupting oil and gas industry". Continue reading at The Bookseller
[ The Bookseller | 2019-11-19 02:47:32 UTC ]
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The newly launched Platinum Magazine, a magazine aimed at women over 55, has launched a books section edited by novelist Adele Parks. Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 05:39:11 UTC ]
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Margaret Atwood is taking her book tour to Australia and New Zealand next year in celebration of the global publication of The Testaments (Vintage). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 00:57:59 UTC ]
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Head of Zeus has snapped up Fintan O'Toole's "funny and perceptive" account of the run-up to Brexit. Continue reading at The Bookseller
[ The Bookseller | 2019-11-15 11:49:56 UTC ]
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Faber has acquired Irish-based author Una Mannion's "utterly captivating" debut novel. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 10:30:21 UTC ]
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Bookseller Harry Illingworth is set to leave Goldsboro Books at the end of the year to become a full-time agent at The D H H Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-11-12 03:55:21 UTC ]
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Canongate has snapped up Impeach by Neal Katyal, the former Acting Solicitor General of the United States, laying out the case for Donald Trump's impeachment. Continue reading at The Bookseller
[ The Bookseller | 2019-11-10 23:55:14 UTC ]
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