Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Literary agents are gatekeepers of the publishing industry. Find new literary agency alerts in this post. List will be updated regularly. The post New Literary Agency Alerts by Robert Lee Brewer appeared first on Writer's Digest. Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-31 16:00:08 UTC ]
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Elizabeth Lim’s “Spin the Dawn” follows a girl who disguises herself as a boy in the hopes of becoming the imperial tailor. Continue reading at The Washington Post
[ The Washington Post | 2019-07-30 16:00:58 UTC ]
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Literary agent alerts (this one with Heather Carr of The Friederich Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Heather Carr of The Friederich Agency by Robert Lee Brewer appeared first... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-30 11:00:02 UTC ]
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Scholastic cited a host of factors for a 55% decline in operating income in the fiscal year ended May 31, 2019. Revenue rose 2% in the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-26 04:00:00 UTC ]
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Literary agent alerts (this one with Gail Fortune of The Talbot Fortune Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Gail Fortune of The Talbot Fortune Agency by Robert Lee Brewer... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-23 15:00:43 UTC ]
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Literary agent alerts (this one with Bibi Lewis of the Ethan Ellenberg Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Bibi Lewis of the Ethan Ellenberg Literary Agency by Robert... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-16 10:48:03 UTC ]
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W H Smith's international chairman and business development director Louis de Bourgoing will retire next month. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 19:26:25 UTC ]
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Sophie Jai's debut novel Wild Fires was selected out of 200 entries to win The Borough Press and The Good Literary Agency open submission. Continue reading at The Bookseller
[ The Bookseller | 2019-07-09 18:07:57 UTC ]
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Literary agent alerts (this one with Rita Rosenkranz of the Rita Rosenkranz Literary Agency) are golden opportunities for new writers because each one is a literary agent who is likely building his or her client list. The post Agent Alert: Rita Rosenkranz of the Rita Rosenkranz Literary Agency... Continue reading at Writer's Digest
[ Writer's Digest | 2019-07-09 08:00:53 UTC ]
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The Ruppin Agency has launched a nationwide writer development scheme offering a variety of editing and mentoring services and one free place for a writer of limited means. Continue reading at The Bookseller
[ The Bookseller | 2019-07-08 12:40:30 UTC ]
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HarperCollins will publish the debut of Elle UK deputy editor Kenya Hunt entitled GIRL, billed as a "celebration of womanhood, blackness and the possibilities that both contain". Continue reading at The Bookseller
[ The Bookseller | 2019-07-04 18:16:56 UTC ]
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Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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Over 1,000 Cannes attendees woke up Tuesday morning to find brochures hanging on their hotel doors with a message from Comcast on the need to expand the ability for marketers to deliver commercials on a household basis—which is known as addressable advertising. This week on the French Riviera,... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 05:00:00 UTC ]
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Robin Robertson has become the first Scot to win the £25,000 Walter Scott Prize for Historical Fiction with his book The Long Take (Picador). Continue reading at The Bookseller
[ The Bookseller | 2019-06-17 13:23:17 UTC ]
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As Elliott Advisors’ bid for B&N moves forward, publishers pin their hopes on incoming CEO James Daunt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-06-14 04:00:00 UTC ]
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Agencies aren't unionized. As unionization among digital media companies continues to grow the question of why collective bargaining is happening agencies remains. The post ‘The advertising industry is a day-to-day unrelenting grind’: Why agencies should unionize appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-06-13 04:01:37 UTC ]
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Facebook is bringing its political advertising tools and rules to Canada in advance of that country's federal election Oct. 21. Anyone who wants to run ads about social issues, elections or politics in Canada must first confirm their identity and location and disclose who is paying for the ads,... Continue reading at AdWeek
[ AdWeek | 2019-06-10 21:00:28 UTC ]
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PRH imprint Hamish Hamilton will publish Jonathan Safran Foer’s "urgent and compelling work" of non-fiction We Are The Weather: Saving The Planet Begins At Breakfast later this year. Continue reading at The Bookseller
[ The Bookseller | 2019-06-08 12:53:45 UTC ]
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On the first tour to Cannes of publishers and literary agents, Norway's Thomas Mala says the experience was worthwhile. He's ready to go again next year. The post Books to Film: Frankfurt’s Cannes Program Takes Publishers, Agents to France appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-06-07 05:56:09 UTC ]
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Independent Facebook investors voted overwhelmingly to fire Mark Zuckerberg as chairman and scrap the firm’s share structure. Continue reading at Stuff
[ Stuff | 2019-06-04 21:05:33 UTC ]
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