Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Tom Fickling is to lead his father’s publisher as its new managing director, in addition to his work at the helm of sister company The Phoenix, after he succeeded Simon Mason in the role. Continue reading at The Bookseller
[ The Bookseller | 2019-02-18 00:00:00 UTC ]
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Books by African American authors, the role of women in children’s literature and publishing for toddlers are amongst the themes of this year’s Bologna Children’s Book Fair. Continue reading at The Bookseller
[ The Bookseller | 2019-02-12 00:00:00 UTC ]
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The spotlight was on musicians at Sunday's Grammy Awards presentation, but the Recording Academy found time to honor some writers as well. Former president Jimmy Carter took home the Grammy for spoken word album, a category that includes poetry, audiobooks and storytelling. Carter won for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-02-12 00:00:00 UTC ]
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Ebury Press editor Katie Seaman has bought world rights from Sarah Hornsley at The Bent Agency in Almost Adults, a “laugh-out-loud debut novel celebrating female friendship” by freelance journalist Ali Pantony. Continue reading at The Bookseller
[ The Bookseller | 2019-01-31 00:00:00 UTC ]
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Canongate will publish designer Osman Yousefzada’s memoir The Go-Between, about growing up in a tight-knit Pashtun community in Birmingham and discovering design. Continue reading at The Bookseller
[ The Bookseller | 2019-01-30 00:00:00 UTC ]
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Virago is publishing Eliot Among the Women by TS Eliot biographer Lyndall Gordon, a book exploring the impact of the women in Eliot's life on his work following the release of decades-confined correspondence. Continue reading at The Bookseller
[ The Bookseller | 2019-01-19 00:00:00 UTC ]
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Tom Fickling has taken on the role of m.d. at Oxford-based publisher David Fickling Books. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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Bent Agency is expanding by hiring Zoë Plant, formerly a senior scout at Daniela Schlingmann Literary Scouting, as a literary agent. Continue reading at The Bookseller
[ The Bookseller | 2019-01-16 00:00:00 UTC ]
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Having attracted Nobel Prize-winner Wole Soyinka to the Pula Book Fair, Zagreb's Ivan Sršen says he sees promise in Croatia's young editors. The post Zagreb’s Sandorf Agency: Sršen on Soyinka, Sloterdijk, and Success appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-01-15 00:00:00 UTC ]
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Charlotte Robertson's new literary agency with Arlington Management has launched as the Robertson Murray Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2019-01-15 00:00:00 UTC ]
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The BBC Radio 2 Book Club will relaunch again with presenter Jo Whiley, with upcoming choices including Girl With A Pearl Earring and YA author Angie Thomas. Continue reading at The Bookseller
[ The Bookseller | 2019-01-10 00:00:00 UTC ]
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Puffin, part of Penguin Random House Children’s, will this April publish Jeff Kinney’s first novel outside of the Diary of a Wimpy Kid series, about protagonist Greg Heffley’s best friend Rowley Jefferson. Continue reading at The Bookseller
[ The Bookseller | 2019-01-09 00:00:00 UTC ]
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The Reading Agency is planning an evaluation of the Summer Reading Challenge after receiving an award of £120,000 from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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A new literary agency specialising in books “to make people happier” is launching today, founded by Rachel Mills , who has left Furniss Lawton for her own venture. Continue reading at The Bookseller
[ The Bookseller | 2019-01-08 00:00:00 UTC ]
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Nonfiction writers began publishing books about Donald Trump even before Sean Spicer could start lying for him. Fiction writers, though, have been slower to incorporate the Mogul into their work. Continue reading at Stuff
[ Stuff | 2019-01-05 00:00:00 UTC ]
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It is the dawn of 2019, and the week’s exhibitions offer an opportunity to revel in the mythological or unload your sins. From painting to K-pop to the female body rendered as doll, here are nine exhibitions and events to check out in the coming week. Trenton Doyle Hancock, “An Ingenue’s Hues and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-05 00:00:00 UTC ]
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"The Notebook," Nicholas Sparks' novel that sparked the hit 2004 film starring Ryan Gosling and Rachel McAdams, will be adapted into a musical. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-01-03 00:00:00 UTC ]
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The executive chairman of the Booksellers Association has called for positivity in the year ahead as he says booksellers are bucking the trend of high street closures. Continue reading at The Bookseller
[ The Bookseller | 2019-01-03 00:00:00 UTC ]
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Twitter’s been on a tear to prove that even with a smaller audience than Facebook and YouTube, it can be a worthwhile destination for ads and publishers. The post Twitter’s Sarah Personette: Video and ‘brand purpose’ will continue to take center stage appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-12-24 00:00:00 UTC ]
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A hit around the globe, Daniel Clarkson and Jefferson Turner's unique take on the Harry Potter books is heading back to New Zealand. Continue reading at Stuff
[ Stuff | 2018-12-23 00:00:00 UTC ]
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