Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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A literary agency in Turkey is calling on publishers and agents around the world to support the country's book trade with their "understanding" following the economic crisis and fall of the lira. Continue reading at The Bookseller
[ The Bookseller | 2018-08-15 00:00:00 UTC ]
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Piatkus Fiction has acquired Blood Queen, the first in a new trilogy centred on Shakespeare's queens from author Joanna Courtney. Continue reading at The Bookseller
[ The Bookseller | 2018-08-11 00:00:00 UTC ]
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Even if you skipped the requisite Cipriani bellinis at Ad Age's annual Women to Watch luncheon Thursday (deadlines ruin all my fun), it was all you could do not to happy-cry and emotional-cry in the course of two minutes.Among the 24 honorees were McDonald's Canada CMO Antoinette Benoit; HP... Continue reading at Advertising Age
[ Advertising Age | 2018-08-11 00:00:00 UTC ]
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Joanne Harris is bringing out her first novel in the Chocolat canon in seven years, with publisher Orion. Continue reading at The Bookseller
[ The Bookseller | 2018-08-09 00:00:00 UTC ]
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Author Juno Dawson will expose the dark underbelly of the fashion industry in her next YA novel, Meat Market. Continue reading at The Bookseller
[ The Bookseller | 2018-08-02 00:00:00 UTC ]
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The financial news publisher's new display ad can be customized on the fly based on how viewers respond to them. The post Bloomberg Media takes a stab at overhauling the display ad appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-27 00:00:00 UTC ]
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As the shake-up at Bonnier Publishing UK continues, the company has revealed a new reporting structure and rebrand, with Perminder Mann taking the reins as interim group c.e.o. Jim Zetterlund steps back. Continue reading at The Bookseller
[ The Bookseller | 2018-07-26 00:00:00 UTC ]
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Sean Spicer, the former White House press secretary, signing a copy of his new book, “The Briefing,” this week. In interviews on his book tour, Mr. Spicer has acknowledged some fault for perpetuating falsehoods from the lectern. Continue reading at The New York Times
[ The New York Times | 2018-07-26 00:00:00 UTC ]
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Charlotte Robertson, sales and marketing director and paperback publisher at Faber, is to leave the company to become managing director of a new literary agency in association with Arlington Management. Continue reading at The Bookseller
[ The Bookseller | 2018-07-20 00:00:00 UTC ]
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Laurence Orbach has stepped down from his position as executive chairman for Quarto in the latest wave of changes to the company's governance. Continue reading at The Bookseller
[ The Bookseller | 2018-07-14 00:00:00 UTC ]
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Literary agent Alice Williams has left David Higham Associates after 10 years to launch her own agency. Continue reading at The Bookseller
[ The Bookseller | 2018-07-13 00:00:00 UTC ]
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Films based on books take 44% more at the box office in the UK and 53% more worldwide than original screenplays, research from the Publishers Association (PA) has shown. Continue reading at The Bookseller
[ The Bookseller | 2018-07-10 00:00:00 UTC ]
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Demand for teen titles by vloggers such as Zoe “Zoella” Sugg and Alfie Deyes is on the wane, but interest in books by cookery and lifestyle experts who use YouTube to promote their brand remains strong, according to retailers. Continue reading at The Bookseller
[ The Bookseller | 2018-07-09 00:00:00 UTC ]
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The two-year-old group looks to build ties within the publishing industry and to promote authors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
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The Asia Literary Agency has appointed editor and scout Thalia Suzuma as an agent. Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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Writer, rapper and community activist Darren McGarvey, also known as 'Loki', has won the Orwell Prize for Books for his "heart-rending" debut Poverty Safari (Luath Press). Continue reading at The Bookseller
[ The Bookseller | 2018-06-26 00:00:00 UTC ]
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Irish-Canadian writer Joanna Pocock has scooped the £3,000 Fitzcarraldo Editions Essay Prize for her work exploring communities and their relationships with the changing landscapes of Montana. Continue reading at The Bookseller
[ The Bookseller | 2018-06-22 00:00:00 UTC ]
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Little, Brown is set to publish the first two books in a Caribbean-set thriller series by award-winning novelist and poet Jacob Ross. Continue reading at The Bookseller
[ The Bookseller | 2018-06-22 00:00:00 UTC ]
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The oral tradition has been a part of the human condition for as long as we have been communicating. If you lost your audience after the first hour of “The Epic of Gilgamesh,” you could forget about a return engagement. Authors now sit in comfy studios and need not memorize their stories. But can... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-07 00:00:00 UTC ]
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The Reading Agency is hoping to maintain participant numbers in this year’s Summer Reading Challenge, the theme of which is The Beano. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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