Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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The lack of information regarding pre-publication review policies at various government agencies raises First Amendment questions, the plaintiffs say. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-05-25 00:00:00 UTC ]
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Annabel Merullo is stepping down from her role as head of books at Peters Fraser and Dunlop (PFD), to be replaced by Tim Bates. Continue reading at The Bookseller
[ The Bookseller | 2018-05-24 00:00:00 UTC ]
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Biteback managing director Iain Dale is stepping down in June after a decade with company "to concentrate on his broadcasting career", while author and former SAS soldier Andy McNab is taking on an advisory role to "guide Biteback into next stage of growth". Continue reading at The Bookseller
[ The Bookseller | 2018-05-23 00:00:00 UTC ]
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The recent critical acclaim enjoyed by illustrator and writer Jackie Morris as a consequence of The Lost Words, her collaboration with Robert Macfarlane, has helped draw attention to a 25-year career of book artistry. Continue reading at The Bookseller
[ The Bookseller | 2018-05-11 00:00:00 UTC ]
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Anwen Hooson, co-founder and former co-managing director of Riot Communications, is launching the Bird Literary Agency. Continue reading at The Bookseller
[ The Bookseller | 2018-05-10 00:00:00 UTC ]
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As the 2018 Digital Content NewFronts winds down-at least the East Coast version-the Interactive Advertising Bureau gathered publishers, brands, and media buyers at its Ad Lab this morning, and, over cold frittatas and think-cut bacon, hashed over some of the things we learned this week. "It's... Continue reading at AdWeek
[ AdWeek | 2018-05-05 00:00:00 UTC ]
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Kate Thompson’s Second World War factory drama has been optioned for television. Continue reading at The Bookseller
[ The Bookseller | 2018-05-04 00:00:00 UTC ]
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Emily Kitchin and Dominic Wakeford are joining HQ Fiction as senior commissioning editors. Continue reading at The Bookseller
[ The Bookseller | 2018-04-27 00:00:00 UTC ]
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The 25-year-old imprint at Penguin Random House’s DK division has adopted a hybrid publishing model to evolve along with the video game industry. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-27 00:00:00 UTC ]
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The International Prize for Arabic Fiction has gone to Jordanian-Palestinian author and former refugee Ibrahim Nasrallah for his “masterful” rendering of a dystopian future. Continue reading at The Bookseller
[ The Bookseller | 2018-04-25 00:00:00 UTC ]
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As some publishers try to clean up rogue online advertising, the platform has been slow to act on complaints. Time for regulationOne of the ways Facebook has been able to get away with some pretty questionable behaviour over the years is that exploiting users’ data is an abstract problem that... Continue reading at The Guardian
[ The Guardian | 2018-04-23 00:00:00 UTC ]
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Royal biographer Penny Junor is publishing a book about all the dogs the Queen has owned in her lifetime, called All the Queen's Corgis. Continue reading at The Bookseller
[ The Bookseller | 2018-04-21 00:00:00 UTC ]
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James Comey's book tour will make a stop at Amazon.com Inc. headquarters Monday. The former FBI director will discus his new book, "A Higher Loyalty: Truth, Lies and Leadership," part of which takes aim at President Donald Trump, who fired Comey last year as the bureau's investigated Russian... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2018-04-21 00:00:00 UTC ]
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Book sales of Dashner, Asher, and Alexie have taken some hits since they were accused of sexual and emotional harassment and abuse earlier this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-20 00:00:00 UTC ]
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Titles from independent publishers make up four of the six-strong Authors’ Club Best First Novel shortlist. Continue reading at The Bookseller
[ The Bookseller | 2018-04-19 00:00:00 UTC ]
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Former FBI director James Comey's tell-all book debut, 'A Higher Loyalty,' skyrocketed to the top of the Apple iBooks store even before its release date. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-17 00:00:00 UTC ]
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Mr B's bookshop co-owner Nic Bottomley has been elected as president of the Booksellers Association, taking over the role from Rosamund de la Hay, owner of The Mainstreet Trading Company. Continue reading at The Bookseller
[ The Bookseller | 2018-04-12 00:00:00 UTC ]
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Jeanette Winterson’s Frankissstein will be published simultaneously by Jonathan Cape in the UK and Grove Atlantic in the US in autumn 2019. Continue reading at The Bookseller
[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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The Good Literary Agency has made two new hires, Nicola Chang, of Aitken Alexander Associates and Arzu Tahsin, former publishing director of Weidenfeld & Nicolson. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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Simon & Schuster UK is taking on sales and distribution from independent publisher Orenda Books. Continue reading at The Bookseller
[ The Bookseller | 2018-04-06 00:00:00 UTC ]
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