Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Former Simon & Schuster executive director Kerr MacRae has launched a literary agency and creative productions business, presenting himself as “London publishing’s first literary producer” with two major deals already secured. Continue reading at The Bookseller
[ The Bookseller | 2018-01-31 00:00:00 UTC ]
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Children’s books were more integral than ever at ABA's record-breaking gathering in Memphis, which drew 1,000 book people. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-30 00:00:00 UTC ]
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ICM Partners has acquired the Sagalyn Agency, a Washington, D.C.–based literary agency, following a four-year partnership between the two firms. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-01-26 00:00:00 UTC ]
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Elizabeth Strout’s My Name Is Lucy Barton is being adapted for the stage with American actress Laura Linney taking up the title role in her London stage debut. Continue reading at The Bookseller
[ The Bookseller | 2018-01-25 00:00:00 UTC ]
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Publishing giant Condé Nast has been trying to find its place in film, TV, and digital video for years–and president Dawn Ostroff feels their time is now. Books have long been a go-to source for movie producers looking for their next film. While “based on the best-selling novel . .” continues... Continue reading at Fast Company
[ Fast Company | 2018-01-23 00:00:00 UTC ]
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The New York office of the Frankfurter Buchmesse, together with Publishing Perspectives, will host the first two-day Children’s Books Salon in New York City on January 23–24, 2018. The post Frankfurter Buchmesse New York’s Inaugural Children’s Books Salon to Take Place January 23-24 appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-01-18 00:00:00 UTC ]
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Brown said that because posts from friends will be weighted most heavily, people are likely to see less content from publishers, brands and celebrities. The post ‘This change will take some time to figure out’: Here’s how Facebook is explaining its feed change to publishers appeared first on... Continue reading at Digiday
[ Digiday | 2018-01-12 00:00:00 UTC ]
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Audio will be "centre stage" at the Quantum data conference at London Book Fair this year, organisers have said. Continue reading at The Bookseller
[ The Bookseller | 2018-01-12 00:00:00 UTC ]
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Bonnier Zaffre's head of PR, Emily Burns, is leaving the company on 9th February 2018 to open her own PR and communications agency, BrandHive. Continue reading at The Bookseller
[ The Bookseller | 2018-01-11 00:00:00 UTC ]
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Prominent human rights lawyer Philippe Sands QC is to be the new president of English PEN, taking over from Maureen Freely. Continue reading at The Bookseller
[ The Bookseller | 2018-01-06 00:00:00 UTC ]
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Nikesh Shukla and Julia Kingsford's new literary agency, The Good Agency, dedicated to championing under-represented voices in publishing, is receiving a grant for over half a million pounds from Arts Council England. Continue reading at The Bookseller
[ The Bookseller | 2017-12-22 00:00:00 UTC ]
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The £580,000 Arts Council England funding will support new initiative to find and develop black and minority ethnic, disabled and LGBTQ writersA new literary agency, which aims to discover “the next generation of diverse writers” and “blow open the pipeline” for them, is being launched by the... Continue reading at The Guardian
[ The Guardian | 2017-12-21 00:00:00 UTC ]
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A long-anticipated merger between the Higher Education Academy (HEA), the Equality Challenge Unit (ECU) and the Leadership Foundation for Higher Education (LFHE) has been confirmed. Continue reading at The Bookseller
[ The Bookseller | 2017-12-19 00:00:00 UTC ]
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The agency, formed by three publishing houses, this year has captured both the 'adult' Finlandia Prize and the junior prize in children's literature. The post Helsinki Literary Agency Authors Win Both the Finlandia Prize and the Junior Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-12-13 00:00:00 UTC ]
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Penguin Random House has inked a deal to publish The New Female Tribes which "explodes" gender stereotypes and explores the role of women in advertising. Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Pocket guidebook publisher, Do Books, has launched an audio partnership with Penguin Random House. Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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Staff at independent bookshop Kenilworth Books have written an open letter to Theresa May lamenting the "deep injustice" of libraries cuts, which they say are threatening the nation’s literacy. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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The recently-launched Ruppin Agency has struck an agreement with The Marsh Agency to handle translation rights. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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David Higham Associates (DHA) has bought Laura Cecil's agency as she prepares to retire. Continue reading at The Bookseller
[ The Bookseller | 2017-12-05 00:00:00 UTC ]
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