Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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In three months at Little, Brown, Sharmaine Lovegrove has got off to a flying start, as Sarah Shaffi discovers. Continue reading at The Bookseller
[ The Bookseller | 2017-10-05 00:00:00 UTC ]
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The magazine mogul passed away in his New York home on Sunday. The post S.I. Newhouse Jr., Longtime Chairman of Condé Nast, Dead at 89 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-10-03 00:00:00 UTC ]
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At a book trade event in New York, NORLA presented a selection of Norwegian writers and offered American publishers a closer look at Norway's literary market. The post NORLA Takes Norwegian Literature to New York City appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-02 00:00:00 UTC ]
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[Sponsored] Folio: and Wright's Media team up for a survey about publishers' willingness to embrace brand licensing as a revenue stream. The post Take The Money And Run appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-09-29 00:00:00 UTC ]
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Two recent books take readers into the pressure cooker that videogame development can so often become. Continue reading at Wired
[ Wired | 2017-09-29 00:00:00 UTC ]
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Kate Shaw has been appointed director of The Viney Agency in a move described as “the most significant development for the agency since it was founded in 2008”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-29 00:00:00 UTC ]
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Sphere has acquired a blockbuster survival thriller and love story set in space called Across the Void by S K Vaughn. Continue reading at The Bookseller
[ The Bookseller | 2017-09-26 00:00:00 UTC ]
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A few weeks ahead of the release of Peter Wohlleben’s The Inner Life of Animals: Love, Grief, and Compassion—Surprising Observations of a Hidden World, his first title, The Hidden Life of Trees, was the #1 nonfiction book in France in August and in third place in his native Germany. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Nikesh Shukla and literary agent Julia Kingsford have launched Kickstarter appeal to fund The Good Journal, with further plans for an affiliated agencyAfter selling more than 50,000 copies and being named the British public’s favourite book of 2016, the success of anthology The Good Immigrant... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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Among the big titles American agents will be talking up in the rights center at Frankfurt are a memoir by David Lynch, an update on Cinderella, and a short story collection from Lionel Shriver. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-22 00:00:00 UTC ]
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Children’s booksellers and authors came together to discuss ways to increase diverse perspectives in children’s literature at the annual New England Independent Booksellers Association gathering in Providence, R.I., held September 18–20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
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Barcelona's Pontas Agency is coming into Frankfurter Buchmesse's packed LitAg in October with a strong list of contenders, heavy on debuts. The post Bound for Frankfurt Book Fair: Spain’s Pontas Agency’s Fresh Faces appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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Publishers have to scramble to keep up on Facebook, while the platform sends very little revenue in return. The post Facebook gives, but continues to take more from publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-09-20 00:00:00 UTC ]
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The Handmaid’s Tale has become the first ebook since Paula Hawkins’ The Girl on the Train to top the Monthly E-Book Ranking in consecutive months. Continue reading at The Bookseller
[ The Bookseller | 2017-09-19 00:00:00 UTC ]
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This year's Small Press Expo served as a platform for the indie comics community to respond to issues of politics, race, and gender; celebrate Annie Koyama and 10 years of Koyama Press, and hail the works of newcomers Emil Ferris and Tillie Walden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-19 00:00:00 UTC ]
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‘Of Mess and Moxie’, the new book by popular Christian author Jen Hatmaker, claims the top spot in Religion Nonfiction, selling over 50,000 copies since it was published on August 8. Plus, Wanda Brunstetter climbs to #2 in Religion Fiction with ‘The Blessing.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-13 00:00:00 UTC ]
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eBay has launched a dedicated storefront for entertainment products, including books, as it bids to become “the destination for physical media in the UK”. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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Former bookseller Jonathan Ruppin is launching a literary agency after a career spanning Dillons and Foyles. Continue reading at The Bookseller
[ The Bookseller | 2017-09-06 00:00:00 UTC ]
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DHH Literary Agency is holding its second round of pitching sessions for unrepresented writers in November. Continue reading at The Bookseller
[ The Bookseller | 2017-09-01 00:00:00 UTC ]
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In an interview that raised many hackles, Gregory dismissed erotica as ‘pornography’ and crime novel villains as ‘blindingly obvious’ – despite her own novels occupying a distinct genre themselvesIn a bizarre miscalculation, the historical novelist Philippa Gregory took a sideswipe at the... Continue reading at The Guardian
[ The Guardian | 2017-08-14 00:00:00 UTC ]
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