Ziff Davis CEO Vivek Shah was named as the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting bad traffic perpetuate—taking particular aim at digital media buyers. During a blunt keynote address at the IAB Annual Meeting, Shah said of the online ad business: "It seems to me that we have taken a perfect product and by our own actions have made it imperfect. Let’s start with traffic fraud. We have reached crisis proportions." Not mincing words, prior to his speech Shah said that the online ad world has been too quick to blame rogue bot operators and shady publishers for all the bogus traffic flowing on the Web. He called out ad buyers in particular. "We need to stop the devaluing of digital media," he told Adweek. "The buyers are willing to be defrauded because it looks good on paper." Shah also pointed the finger at ad exchanges, SSP and other inventory suppliers, urging then to do a better job of keeping bad traffic sellers out. And he knocked his brethren, Web publishers, for putting too many ads on pages and for continuing to employ click-through rates (in the speech, he said, "We’ve made IAB standard ads out to be some kind of contemptible, valueless nuisance.") But Shah's keynote was remarkable in pushing some blame on agencies, who are often spared any culpability in the industry—"the overworked 24-year-old media planner" is often painted as a victim. "We have taken a... Continue reading at 'AdWeek'
[ AdWeek | 2014-02-09 00:00:00 UTC ]
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Canongate has promoted Anna Frame to publicity director and appointed Cornerstone’s Celeste Ward-Best to cover marketing director Vicki Watson’s maternity leave. Continue reading at The Bookseller
[ The Bookseller | 2018-11-13 00:00:00 UTC ]
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National writing charity Arvon has made a raft of changes to encourage inclusivity, through discounted places for young people and online tutorials, as part of its 50th year celebrations. Continue reading at The Bookseller
[ The Bookseller | 2018-11-09 00:00:00 UTC ]
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Michael Connelly's 'Dark Sacred Night' is #1 in the Apple Books store, unseating John Grisham's 'The Reckoning.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-07 00:00:00 UTC ]
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OWN IT! has signed author, poet and activist Salena Godden to its literary, film and TV agency. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Hay Festival is hosting two new events in Latin America: Hay Festival Forum Ayacucho in Peru and Hay Festival Forum Santiago in Chile. Continue reading at The Bookseller
[ The Bookseller | 2018-11-07 00:00:00 UTC ]
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Louise Walters has signed a “heart-breaking” children’s novel, The Naseby Horses, from debut author Dominic Brownlow, a year after founding her own publishing company. Continue reading at The Bookseller
[ The Bookseller | 2018-11-06 00:00:00 UTC ]
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September Publishing has bought John Howkins’ Invisible - The Future of Work, about the increasing importance of the often invisible creative process in the work place. Continue reading at The Bookseller
[ The Bookseller | 2018-11-06 00:00:00 UTC ]
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A major investment stake from Chinese media firm Vanguard Visionary Associates will be used to fund publishing projects at Dark Horse in addition to creating a development fund for film projects based on Dark Horse comics properties Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-11-01 00:00:00 UTC ]
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Writer and translator Emily Ruth Ford has become the first person to win the £1,000 V S Pritchett Short Story Prize twice. Continue reading at The Bookseller
[ The Bookseller | 2018-11-01 00:00:00 UTC ]
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John Grisham’s latest legal suspense novel debuted at #1 on the Apple Books store, knocking ‘Every Breath’ by Nicholas Sparks to #2 from last week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-10-31 00:00:00 UTC ]
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Martin Scorsese and Leonardo DiCaprio are making their sixth film together, this time interpreting an astonishing nonfiction narrative which occurred in 1920s Oklahoma. After oil was found under their land, the Osage nation became the richest people per capita in the world until they were each... Continue reading at Slate
[ Slate | 2018-10-25 00:00:00 UTC ]
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Writer, broadcaster and antiques expert Jeremy Cooper has won the inaugural Fitzcarraldo Editions Novel Prize, worth £3,000, for his novel Ash Before Oak. Continue reading at The Bookseller
[ The Bookseller | 2018-10-25 00:00:00 UTC ]
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Sharjah's work promoting Arab book markets includes its annual rights center at Sharjah International Book Fair, which will host 350 companies this year. The post Sharjah’s 2018 Rights Center to Host More Than 350 Publishers and Agencies appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-10-25 00:00:00 UTC ]
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A report conducted by consultancy Frontier Economics has found a "strong" economic case for taking VAT off digital publications in the UK, as permitted under newly agreed European Union rules. Continue reading at The Bookseller
[ The Bookseller | 2018-10-21 00:00:00 UTC ]
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[caption id="attachment_123566" align="alignright" width="150"] Joanna Coles[/caption] [caption id="attachment_138919" align="alignright" width="150"] Robbie Myers[/caption] Robbie Myers, the longtime editor-in-chief Elle magazine who departed from the brand at the end of last year, is rejoining... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-17 00:00:00 UTC ]
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Takeover exposes financial challenges in face of success on FacebookUniLad has been bought by its arch-rival internet company LadBible following a takeover process that laid bare the financial challenges facing online publishers.The two British companies – who were competitors but have an... Continue reading at The Guardian
[ The Guardian | 2018-10-17 00:00:00 UTC ]
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The popular gaming chat app wants to be the local bookstore to Steam’s Amazon. Discord hopes to claim a piece of the $29 billion digital PC game sales market by adding a store to its popular gaming chat app. The Discord Store Beta, which is launching today after a limited test run in Canada,... Continue reading at Fast Company
[ Fast Company | 2018-10-16 00:00:00 UTC ]
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We spoke to award-winning children’s illustrator David Small, who returns this October with a "fictional follow-up" to his 2009 memoir Stitches. Continue reading at The Bookseller
[ The Bookseller | 2018-10-15 00:00:00 UTC ]
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Audiobooks took centre stage at the Frankfurt Book Fair with speakers from across the industry talking up the market, one describing it as "the only growth sector" in the consumer books business. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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Three Hachette Livre publishers are embarking on a combined strategy to publish the latest novel by bestselling French author Guillaume Musso. Continue reading at The Bookseller
[ The Bookseller | 2018-10-11 00:00:00 UTC ]
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